Alright – so today we’ve got the honor of introducing you to Karisma Morley. We think you’ll enjoy our conversation, we’ve shared it below.

Karisma, thanks for taking the time to share your stories with us today Owning a business isn’t always glamorous and so most business owners we’ve connected with have shared that on tough days they sometimes wonder what it would have been like to have just had a regular job instead of all the responsibility of running a business. Have you ever felt that way?

This question is really interesting because it really is a matter of perspective. For the first 2 years of owning and running my business, I had completely rejected the idea of working for someone else ever again. I was determined to make enough profit to sustain my lifestyle while growing the business.

But I’ll be the first to tell you that I was very wrong in my approach. A few months into resuming my martial arts training, I developed a mentor-mentee relationship with one of my instructors and he gave me some extremely valuable advice. He told me that my business should only be sustaining itself, not my lifestyle. That means I should only be paying myself a percentage of the revenue my business generates; and the rest should go back into the business to further its growth. That also means I need other forms of income to sustain my personal lifestyle, and in order to do that, I need to work a regular job. Preferably, it would pay well enough to sustain my lifestyle while also investing more money into my business.

With just that one piece of advice, my entire perspective changed. I began my search for a regular job. I went back into my strongest field (Dog Training) and put my skills to use at a Pet Hotel (pretty much a fancy dog daycare). I became a contract painter with the help of another mentor and began painting apartments and houses. I started doing DoorDash in my spare time. I became willing to do whatever it takes to grow my business while also sustaining my lifestyle.

Oh, and my business revenue has almost tripled what was last year because of this.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

I like to call myself a Jack of all Trades, but a Master of Music. Music has always been the core of my business, but as a multi-talented genius, I feel compelled to showcase all of my creative prowess in its purest form. As I learn and grow, I’ll continue to find more ways to monetize my many art forms.

The name of my business is TrueIndigoSoul, LLC. TrueIndigoSoul is the most ideal representation of who I am as a person and what my mission on this earth is during my time in this vessel. The artistic ideas being implemented into the merch for this brand are designed and created entirely by me, with lots of influence from Japanese Buddhist and Indian Hindu culture along with my own Indigenous American culture

I also have a sublabel of TrueIndigoSoul called TrueIndigoTea. Through TrueIndigoTea, I’ve been showcasing my holistic healing abilities and gained a consistently growing clientele. I began studying natural healing in 2017, but it wasn’t until September 2019 that I established TrueIndigoTea and filed for TrueIndigoSoul to become and LLC. Now, 3 years later, TrueIndigoTea has a growing customer base and is becoming increasingly well known in Tallahassee, FL.

What sets me apart from others more than anything is my resourcefulness. My whole life I’ve gotten the short end of the stick and I’ve always had to work with very limited resources to get to where I am today. In my opinion, resourcefulness breed creativity; and creativity generates revenue if you’re resourceful. That’s definitely a trait I pride myself on.

Any advice for growing your clientele? What’s been most effective for you?

I had an epiphany about this exact topic last week. It was right after I had recently expanded into bottling my herbal tea blends that I realized that I have a product that literally sells itself. So, as long as my product was within access to the general public, I would generate sales without having to be physically present. Simultaneously, I realized that the most effective way to grow my clientele is to make sure my product is within access to the general public! I tested this theory by having my manager take some of my tea bottles to the nail salon with her and give people a quick explanation of the different blends. Within 2 hours, more than half of the tea bottles were sold to employees and nail service clients.

From that point on, I’ve made it a priority to find opportunities to have my product within access of the general public regardless of my physical presence.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

The 2 main things that helped me build my reputation are my in-person interactions and the fact that my product works. People love when they get results from what they paid for; and they’re inclined to recall memorable interactions. Not only do I leave my customers with a little more knowledge and enlightenment, but I also leave them excited and willing to try my tea, or listen to my music, or wear my clothing; and a great majority of them come back for more.

Contact Info:

• Website: linktr.ee/sageartkarisma
• Instagram: @SageArtKarisma @TrueIndigoTea @TrueIndigoSoul
• Facebook: @SageArtKarisma
• Twitter: @SageArtKarisma
• Youtube: @SageArtKarisma