We were lucky to catch up with Karina Muller and Lana Gendlin Brooks Co-Founders, HeartCentric Divine Creations recently and have shared our conversation below.
Alright, Karina Muller and Lana Gendlin Brooks thanks for taking the time to share your stories and insights with us today. We’d love to go back in time and hear the story of how you came up with the name of your brand?
When the two of us met during the COVID-19 pandemic while obtaining our life coaching certifications, we had no idea that we’d find our purpose by running a business called HeartCentric. During our certification studies, we kept finding ourselves in virtual breakout rooms to practice coaching models and techniques. Once the pandemic isolation restrictions lifted, we decided to meet in person. We quickly realized that our values aligned and decided to help each other get our coaching practices off the ground. We were making bracelets as a creative outlet and to take a break from putting together business proposals. One day, Karina was wrestling with an issue. Lana suggested that she try using a pendulum to answer her own questions. The next week, Karina showed up with a beautifully crafted pendulum as a gift for Lana. We then started making pendulums for fun and began sharing our creations with our friends. Shortly thereafter, we were invited to do a couple of local pop-up events. People loved them, showing us that they are ready to go within for answers and that these tools are needed. Since then, things have really exploded for us.
The name HeartCentric has a special meaning to us. Before we met, we both had (and still have) our own businesses. HeartCentric is the combination of Lana’s company, HeARTs Work Coaching and Consulting, and Karina’s company, ClientCentric Consulting and Coaching. We combined the words “Heart” and “Centric” to become HeartCentric. It all happened so quickly and organically. So much so that we even wrote a book. “Pendulums and Intuition: Practical Advice for Trusting Your Inner Wisdom” is scheduled for release in June 2024. We like to say that we are divinely guided, and we truly mean it!
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
We are Karina Muller and Lana Gendlin Brooks, Co-Founders of HeartCentric LLC, which includes two businesses: HeartCentric Divine Creations and HeartCentric Coaching Collaborative. We are both certified life coaches and jewelry artisans, as well as entrepreneurs who turned our creative outlet and passion for making spiritual jewelry into a major component of our business strategy.
In our coaching practice, we empower our clients to look within and utilize their intuition to find the answers they seek for themselves. We began handcrafting one-of-a-kind pendulums and other spiritual jewelry as a way to take a break from our day-to-day work and engage our own creativity. We realized that the pendulum is the perfect tool to help people connect to the guidance already inside of them with authenticity—something that we honor and strive to teach our coaching clients. Anyone can learn to use a pendulum to access what is stored in their subconscious and bring it to the surface. This is how HeartCentric Divine Creations was born in the span of a few short months. Our mission is to empower people to connect to their intuition with the help of a pendulum.
What makes our business model truly unique, is the educational component that we provide. Not only do we create all of our own products, but we also introduce all of our customers to pendulums, their value, and how to use them. This includes how to calibrate a pendulum and properly format questions. We also offer our customers options to go deeper in their pendulum studies through our group and one-on-one coaching offerings.
What exactly are pendulums? Pendulums are weighted tools that help you connect with your intuition and access information buried in your subconscious mind. They are powerful, tactile tools that we can see and feel working with our own energy. The pendulum is often likened to that of a radio transmitter. It’s a conduit that carries information from your subconscious mind and connects with your heart, where your intuition resides. It then transfers that information to create a physical and visual movement to answer Yes and No questions. These movements are so small and involuntary, thereby bypassing your rational mind. This unlocks the true nature of your intuition and opens your mind to different perspectives.
Why pendulums? We have learned from working with thousands of clients that when everything feels confusing and people are searching for help but don’t know where to go, the pendulum is the perfect tool that allows our own intuition to find the answers. Pendulums have been around for centuries, yet the majority of mainstream society knows little to nothing about their use and value. We believe this ancient tool belongs in the modern world, especially as we leave old, outdated dogmas behind.
There is no better time to bring awareness of this tool to the mainstream—for healing, for navigating life’s ups and downs, and most of all for empowering people to live their best life. One of our goals is to bring valuable information about pendulums to the masses. We are demystifying and destigmatizing this tool by normalizing it and bringing it into the mainstream. We are on a mission to bring them to light and share how anyone seeking clarity, wisdom, and guidance can work with pendulums for success — whether in business, relationships, health, or life in general.
What do you find most rewarding about being a creative?
We get tremendous joy from creating our pendulums, pendulaces™ (necklaces that convert into pendulums), bracelets, and other “divine creations”. Each one of our products is handcrafted with intention and meaning. What inspires us is knowing they will provide a deeper connection with self and spirit to those who hold them.
We also get so much joy in seeing the look on someone’s face the first time they try using a pendulum. It’s a cocktail of astonishment, awe, excitement, and newfound awareness. Connecting with others in this way is a big part of our approach to introducing pendulums into their lives. When people connect to their inner wisdom, they begin to make powerful shifts in their lives. They begin to walk away from the state of fear and step into the state of personal sovereignty and optimal well-being.
Is there a particular goal or mission driving your creative journey?
Our mission is to help people tap into their intuition with the help of a pendulum. We wholeheartedly believe in our business and mission because we are quintessential examples of two women letting go of external expectations and allowing our inner guidance to navigate our lives. We are authentically leading by example. By strengthening the connection to our intuition and taking action on guidance from that inner voice, we have transformed both of our lives to live every day with a sense of peace and joy. Our HeartCentric business is an enormous source of fulfillment for us. We aim to help others understand that they too have access to a life that is on purpose for them. Our ultimate goal is to empower others to live in a state of joy, contentment, freedom, and happiness. Using a pendulum as a tool can speed up that process and provide insight into the depths of our own soul and truth. Living in alignment with your unique purpose and what you truly desire is available to everyone. The best part about our business is helping bring this awareness to light!
Contact Info:
- Website: www.hcdivinecreations.com
- Instagram: @hcdivinecreations
- Facebook: @hcdivinecreations
- Linkedin: https://www.linkedin.com/company/heartcentric-divine-creations/
- Youtube: https://www.youtube.com/@heartcentricdivinecreations
- Other: Tiktok: @hcdivinecreations
Image Credits
Pendulum photos: Lana Gendlin Brooks and Karina Muller Photo credit for bio picture: Lisa Buck Photography