We caught up with the brilliant and insightful Karina Moreno a few weeks ago and have shared our conversation below.

Karina , thanks for joining us, excited to have you contributing your stories and insights. So, naming is such a challenge. How did you come up with the name of your brand?

Good question. My middle name is Dulce which means sweet or candy in Spanish so I figured Eye Candy was a cheeky name to describe my eye lash artistry while including a little of me in there.

Karina , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I originally started off in dentistry which was a passion of mine for 25 years. I wanted to switch careers into something where I could still be hands-on but a business that I can own myself. Esthetics quickly became a new love of mine and I was able to transition into an amazing and rewarding career in beauty and wellness. The enjoyment I get from tedious work is something that I learned came from my previous career in dentistry. I love to be able to be creative and artistic with my lash extensions and the positive feedback I’ve received from clients has been very rewarding. I want clients to know that when they are in my studio they are getting high quality services and that I work hard to make sure they are happy with their results. I think if you show that passion to be great it reflects in your work.

Can you tell us about a time you’ve had to pivot?

When COVID hit 3 years ago it really changed things not only for people around the world but for me as a person. Professionally it required me to take a step back from my career and reassess what makes me happy and what I could do for others that can make a difference. I switched careers at 41 years old and as a single mom that was not easy. I knew that I had to be resilient and get passed any obstacles that came my way in order to make my dreams as a business owner come true.

How did you build your audience on social media?

Building a presence on social media can be very rewarding. It’s a slow process to gain a following but it’s important to show your face and introduce yourself as part of your brand. Personality is everything. I find that humor also gets people’s attention. Always react or respond to a comment and make sure the interaction is personable and professional

Contact Info:

• Instagram: Eyecandy.esthetics.lash.lounge
• Facebook: https://www.facebook.com/profile.php?id=100087506586328&mibextid=ZbWKwL
• Other: https://pocketsuite.io/book/karina-silva