Today we’d like to introduce you to Karin Rošker.

Hi Karin, so excited to have you with us today. What can you tell us about your story?
My creative journey began in childhood, a time when play and creativity were everywhere. Over the years, this creative spirit has evolved and changed, and in high school, I joined the photo club Fotokrožek Gimnazije Ravne na Koroškem, where I began developing my photography skills. Later, I pursued a BA in Graphic and Interactive Communication at the University of Ljubljana, Faculty of Natural Sciences and Engineering, followed by a MA in Visual Communication Design at the University of Ljubljana, Academy of Fine Arts and Design. One of the best decisions I made was participating in the Erasmus+ program. I studied at the Academy of Fine Arts in Gdańsk, Poland, where I gained invaluable inspiration and skills. The experience was really fulfilling. It also involved traveling, which broadens my horizons and fuels my creativity.
After completing my MA, I applied for another Erasmus+ opportunity and completed an internship at the Design & Practice studio in Amsterdam, Netherlands. While working there, I also had the opportunity to collaborate with Rive Roshan and Form Editions.
During my studies, I worked in graphic design and photography, experimenting with my own projects and taking on student jobs, and after my time in the Netherlands, I transitioned into freelancing. Running my own business allows me to work on a variety of projects. While photography currently plays a smaller role in my professional work, I specialize in conceptual and product photography, and yet remain open to collaboration, and potentially expanding my work in this field.
For me, being a graphic designer is an exciting and multifaceted profession. It feels like having many professions in one, as each project opens the door to new fields of knowledge. This constant variety keeps the work both stimulating and, at times, challenging. As a designer, you often need to be a bit of a mind-reader—or more realistically, a skilled communicator. The ability to connect with people and learn continuously is what makes this profession so challenging and rewarding.

We all face challenges, but looking back would you describe it as a relatively smooth road?
As I mentioned before, being a graphic designer is an exciting and multifaceted profession—both a gift and a curse at the beginning of the journey. In Slovenia (and abroad), having a broad skill set is expected when starting a job. Very often, job postings combine three or more professions into one, putting significant pressure on designers as they transition from university to the workforce. The beginning of the journey is not easy.

The university mindset pushes you to constantly prove yourself externally, striving for perfection. This can make it confusing, especially at the start. To work with clients who have their own ideas—ideas that may not always align with a designer’s perspective, can be really challenging. Design is also often seen as just aesthetics and beauty rather than as communication and problem-solving. As a result, many people consider themselves designers simply because they have their own style.

At university, your role is to gain—knowledge, skills, and information. After university, your role is still to gain, but more importantly, to let go. Adaptability becomes crucial, as does shifting your mindset: seeing your projects not only as your personal creations, but as solutions to your client’s problems.

Most importantly, you must believe in yourself—not just that you are good enough, but that you are a professional.
You need to be determined, kind, and a good communicator.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
While studying, I became known for my photography work, but after completing my studies, I specialized in graphic design. I’m most passionate about branding, packaging design, book design, and conceptual, fashion, and product photography. In my view, experimentation, research, vision, and effective communication are all essential. What sets me apart from others is my ability to merge creativity with functionality. I believe in designing with purpose, always seeking solutions that communicate clearly while still being visually compelling. My diverse skill set, which blends photography and graphic design, allows me to approach projects from unique angles, offering clients a more holistic approach to their needs.
I’m particularly proud of running my own business as a freelancer. The journey hasn’t been easy, but it has been incredibly rewarding.

What does success mean to you?
Creating good projects, and having a balance between working and having your own time–spending it with family and friends, relaxing, hiking, or traveling…

Contact Info:

• Website: https://karinrosker.com/
• Instagram: https://www.instagram.com/karinrosker/
• Linkedin: https://www.linkedin.com/in/karin-rosker/

Image Credits
Personal photo by Miha Pajk Packaging design for Stories by Lea
Fashion photography for Nat.Lesjak fashion brand, model: Sara Nuša Golob Grabner
Visual identity design of Naprej/Forward 2024 Festival
Motionology logo variations and animation by Karin Rošker
Visual identity for the competition Vabljeni mladi 2025, organized by Galerija DLUM.
Product photography of TEFAF 2023 Maastricht visual identity materials; Visual identity design: Mélanie Beranger and Julie Caron Konate, Design & Practice; Photography: Karin Rošker