We’re excited to introduce you to the always interesting and insightful Karen Liz Albert. We hope you’ll enjoy our conversation with Karen Liz below.

Karen Liz, thanks for taking the time to share your stories with us today We love asking folks what they would do differently if they were starting today – how they would speed up the process, etc. We’d love to hear how you would set everything up if you were to start from step 1 today

I would be very clear on exactly what I do and who it is I want to do it for. Not being an everything to everybody and building my services based on their needs and pricing.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

Karen Liz Albert, Behind Your Curtain

Social Media strategist, expert, speaker, and owner of Behind Your Curtain
Over 20 years experience in marketing, training and consulting
Launched targeted Social Media marketing campaigns for thousands real estate professionals
Achieves tangible marketing results for realtors by strategically promoting brand awareness and increasing customers
Created the popular 30-day social media facelift program that has, to date, helped over 25,000 real estate professionals create and maintain a high-quality and consistent online presence that has led to over 100 million in sales!
Offers educational presentations, hands-on workshops and e-learning courses targeted specifically towards educating real estate professionals on the value of Social Media and Internet Marketing for their business and their individual brand
Is a sought-after social media subject matter expert guest on nationwide radio & media broadcasts such as Pat Hiban, Inman Magazine, Online Entrepreneur Magazine + more
Is lead singer in her local band and enjoys volunteering to aid in the needs of her community

How about pivoting – can you share the story of a time you’ve had to pivot?

I worked in the corporate world all my life up until Jan of 2010 when I lost my mother suddenly to cancer. It caused me to completely reevaluate my life and realize that I wasn’t living to my fullest potential. I wanted to find some purpose out of the pain. So I chose to quit my corporate job, after 16 years, and do some serious soul searching. I had no idea what I wanted to do, I just knew it wasn’t what I was doing. During my “soul searching” time my neighbor, who owned a non-profit, approached me and asked if I would help her with her fundraiser. She knew I had some experience in marketing and social media. So, 90-days later we had the event and it was a huge success. The realtors that had donated the space for the event approached me and asked me how much I would charge them to help them with their social media, and that is literally where it all started. 12 years later, I haven’t looked back.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

The fact that I never waivered from social media marketing as my area of expertise. I never changed being an expert in social media, even during times when I was really financially struggling and getting a job or deciding to do something different might have been what many others would have chosen, I stuck with it. Having tenure and longevity is a very valuable asset when it comes to creating a strong reputation. That and always doing what you say you will do – over-delivering. Being led by integrity is key!

Contact Info:

• Website: http://behindyourcurtain.com/
• Instagram: https://www.instagram.com/behindyourcurtain/
• Facebook: https://www.facebook.com/SocialMediaExpertKarenLizAlbert
• Linkedin: https://www.linkedin.com/in/socialmediawithkarenlizalbert/
• Twitter: https://twitter.com/BYCSocialMedia
• Youtube: https://www.youtube.com/channel/UCSgLdQ700tLBhsljh_rYRIQ
• Other: https://linktr.ee/behindyourcurtain