We caught up with the brilliant and insightful Karen Levine a few weeks ago and have shared our conversation below.

Karen, thanks for taking the time to share your stories with us today Can you tell us a story about a time you failed?

Failure can be one of life’s greatest teachers, and for me, it came in the form of being laid off from my job in corporate America at the age of 48, due to that company’s collapse. At the time, it felt like a devastating blow – I had spent years building my career, only to find myself suddenly without a path forward. Even though it was not a personal failure, I still found myself in a position of being collateral damage due to my company’s business and investment decisions. Their failure became my failure by association, as we both faced the unfortunate consequences. Little did I know at the time however, that it would be a defining moment in setting the stage for my greatest success.
My corporate exit forced me to reevaluate not just my career but my entire approach to life. It was a crossroads: I could either try to fit back into the mold I had just left, or I could take the risk of creating something entirely new. I chose the latter. That moment of uncertainty and fear became the catalyst for launching PeachSkinSheets. It gave me the push to focus on my passions (design, color, and fabric) and to build a brand that not only solved a problem for consumers but also reflected my vision and values.
That experience taught me resilience, adaptability, and the importance of embracing change, even when it’s unplanned. It also showed me that failure isn’t the end; it’s often the beginning of something extraordinary. Today, PeachSkinSheets exists because of that setback, and I’m a firm believer that sometimes, losing something opens the door to everything you were meant to find.

Karen, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m Karen Levine, the founder of PeachSkinSheets, a brand dedicated to providing affordable, high-quality bed sheets designed to make luxury accessible to everyone. My journey into this industry began in an unexpected way. After being laid off from my corporate marketing role at the age of 48, newly separated with sole responsibility for two children, I faced a pivotal decision: to start over in a traditional job or create a new opportunity for myself. Drawing from my belief in creating practical yet beautiful solutions, I decided to launch PeachSkinSheets.

At PeachSkinSheets, we offer a line of ultra-soft, breathable, and moisture-wicking bed sheets that address a universal need: better sleep. Many people struggle with overheating at night or finding high-quality bedding at an accessible price point. Our sheets solve these problems by combining luxurious feel with innovative performance fabric technology, all while being affordably priced.

What sets us apart is not just our product but the values that drive our brand. We prioritize quality, customer experience, and accessibility. We also celebrate individuality through a wide range of vibrant colors (we offer a wide array of 34 shades!), allowing our customers to deeply personalize their sleep spaces. From thoughtfully designed packaging to our customer-first approach, we aim to create a brand that feels like home and luxury combined. Our reviews speak volumes about customer satisfaction: PeachSkinSheets has earned over 48,000 5-star reviews on its website and an additional 4,500+ 5-star reviews on Amazon.

I’m most proud of my journey, turning what felt like a setback into an opportunity to build something meaningful, not just for myself but for my customers and employees. I’m especially proud of the impact PeachSkinSheets has on the lives of our team members, including single moms who have found flexibility and financial stability through our company.

PeachSkinSheets is more than just a bedding brand. It’s a testament to resilience, creativity, and the power of taking risks. For those just discovering us, I want you to know that we’re here to make your nights more comfortable, your mornings more refreshed, and your home a little more vibrant.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

When I first launched the brand, I made the mistake of trying to do too much on my own… managing operations, marketing, and customer service single-handedly. While this approach came from a place of passion and determination, it quickly became clear that no one person can effectively carry an entire business on their shoulders. I was overwhelmed, and my inability to delegate stifled the company’s growth in its early stages.

This experience taught me the critical importance of surrounding myself with the right team. Once I embraced the idea of building a team of smart, passionate people in the right roles, everything began to change. Delegating tasks to capable individuals allowed me to focus on strategic growth, and it became clear that trusting others was not just necessary but essential for success.

Looking back, that moment of failure wasn’t a low point, it was a turning point. It shaped how I approach leadership and teamwork today and solidified my belief that the strength of a business lies in its people. Failure is often the best teacher, and I’m grateful for the lessons it provided, as they have been instrumental in guiding PeachSkinSheets to where it is now.

How’d you build such a strong reputation within your market?

From the very beginning, I made it my mission to build a brand that combines luxury, customer service and affordability. PeachSkinSheets was created to solve a problem I personally experienced: finding high-quality, breathable, and durable sheets at a reasonable price point. This focus on addressing a real need has resonated with customers, setting us apart in a crowded market.

Customer experience has also been at the heart of everything we do. From thoughtfully packaged products to personalized notes and free gifts included in every order, we make sure our customers feel valued and appreciated. This extra care creates loyal brand advocates who return to PeachSkinSheets and recommend us to others.

Giving back is at the heart of PeachSkinSheets’ ethos. We are proud to regularly donate to animal shelters and to relief organizations. Every Christmas, we grant wishes for single mothers, and through our Partners in Education program, we’re giving over 800 Atlanta area families in need the comfort of PeachSkinSheets this holiday season. This initiative, in partnership with the Cobb, Cherokee, and Forsyth County’s educational foundations in Atlanta, ensures families identified by district social workers enjoy a cozy night’s sleep.

Additionally, we built our brand’s foundation through grassroots marketing. I personally engaged with customers at festivals, trade shows, and local events, where I could hear their feedback firsthand and share the story of PeachSkinSheets. This direct approach helped establish trust and a genuine connection with our audience, which continues to be a cornerstone of our reputation today. It’s this combination of quality, connection, and care that has helped PeachSkinSheets stand out in the marketplace and maintain a reputation for excellence.

Contact Info:

• Website: https://www.peachskinsheets.com/
• Instagram: https://www.instagram.com/peachskinsheets/
• Facebook: https://www.facebook.com/Peachskinsheetscom/
• Twitter: https://x.com/peachskinsheets/
• Youtube: https://www.youtube.com/channel/UC6_XcscyA4DJwFR0m5uzi6g