We’re excited to introduce you to the always interesting and insightful Karen Feuer. We hope you’ll enjoy our conversation with Karen below.

Alright, Karen thanks for taking the time to share your stories and insights with us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

Family is what started this business 3 years ago and what keeps it going now. Growing up in the 1960-70’s, as the oldest daughter I was responsible for a lot. I started working as a teenager and have never stopped.

I’ve worn a lot of hats throughout my lifetime (x-ray technologist, restaurant server, mom) but I’ve always wanted to own my own business and establish a legacy for my family that would “stick”.

With a lot of hard work, the help of my daughter Lindsay, my talented granddaughter helping design some of our stickers, and the support of the rest of my family we launched Moon Light Sticker Co.

Our mission is to solicit a smile and help people “Make What They Love Stick!” with premium vinyl stickers.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

Moon Light Sticker Co is a woman owned family ran small business. We are mother and daughter team. We curate and create all original sticker designs that are printed on a marine grade vinyl which allows them to be waterproof, dishwasher safe, and fade resistant.

In the 3 years we have been in business we have had some folks ask; Why Stickers? Honestly, it’s because the possibilities are endless. They can stick to a car, water bottle, kayak, notebook, skateboard, lunchbox, and more. Stickers are a great way to express yourself, to embellish your belongings, or to gift to someone to make them smile.

We have our retail website www.MoonlightStickerCo.com but we also provide stickers to wholesale customers around the country.

One of the things I am most proud of is that recently we took a big leap toward making Moon Light Sticker Co a household name. We have been given an incredible opportunity to showcase our stickers at the World Market Center in Las Vegas. A selection of our top sellers are now displayed in the showroom and accessible to small/ large businesses from across the country.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

One lesson we had to unlearn is that not all feedback is constructive or needs to be applied to your brand. In this journey we have done a lot of vendor markets in the Greater Tampa Bay Area. and one of the most common trends we were seeing was people asking us “do they glow in the dark”

We still can’t figure it out but we always assumed it was because of our brand name “Moon Light Sticker Co”

We just kindly explain that the name comes from the fact that we both work full time and we “Moon Light” as sticker makers, which usually makes folks chuckle.

However, for a brief moment we considered rebranding because of it. We also searched high and low for a glow in the dark vinyl that provided the same quality as our current product and none such exists, yet.

Ultimately, we decided that we did not want to risk the integrity of our product or change our brand name because not all critiques serve you.

What do you think helped you build your reputation within your market?

I think that one of the things that has really helped us build our reputation is continuing to do the vendor markets. It allows people in our community to associate our faces with our brand. It allows folks to see our product in person and get a feel for what we are all about.

Contact Info:

• Website: www.Moonlightstickerco.com
• Instagram: https://www.instagram.com/moonlightstickerco/?hl=en
• Facebook: https://www.facebook.com/MoonLightStickerCo/
• Linkedin: https://www.linkedin.com/in/karen-feuer-31b253147