We’re excited to introduce you to the always interesting and insightful Kalia McKinley. We hope you’ll enjoy our conversation with Kalia below.
Kalia, appreciate you joining us today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.
At OCD Diva & Co., we take pride in our unique approach to organizing, cleaning, and decluttering services. While our industry standard often focuses solely on the physical aspects of tidying up spaces, we go above and beyond by incorporating principles that support our clients’ overall well-being. Here’s how we diverge from the norm:
Holistic Approach: Unlike many in our industry who solely focus on cleaning and decluttering, we integrate elements of well-being into our services. We understand that a clean and organized space contributes to mental clarity and peace of mind. Therefore, we approach each project with the intention of not just tidying up physical spaces but also uplifting the spirits and promoting harmony within the home.
Customized Solutions: While others might offer one-size-fits-all solutions, we believe in tailoring our services to meet the unique needs and preferences of each client. By taking the time to understand our clients’ lifestyles, habits, and priorities, we can provide personalized organizing and cleaning solutions that truly make a difference in their lives.
Emphasis on Emotional Support: Decluttering and organizing can be emotionally challenging for many individuals. Recognizing this, we strive to create a supportive and compassionate atmosphere for our clients. Our team is trained to listen attentively, offer encouragement, and provide gentle guidance throughout the process, ensuring that our clients feel empowered and uplifted every step of the way.
Community Engagement: While cleanliness and organization are our primary goals, we also believe in making a positive impact beyond the confines of individual homes. Through our Donation Pick Up service, we actively support charitable organizations like Goodwill and Salvation Army, allowing our clients to contribute to their communities while decluttering their spaces.
Sustainability Practices: In alignment with our commitment to making a difference in the world, we prioritize eco-friendly cleaning products and sustainable practices wherever possible. By minimizing our environmental footprint, we not only support the health of our clients and their homes but also contribute to the well-being of the planet.
One particular story that illustrates the significance of our approach involves a client who was feeling overwhelmed by the clutter in her home following a major life transition. Beyond the physical clutter, she was also struggling with feelings of anxiety and unease. Our team not only helped her declutter and organize her space but also provided emotional support and encouragement throughout the process. As a result, she not only achieved a beautifully organized home but also experienced a newfound sense of peace and tranquility within herself.
By diverging from the industry standard and embracing a holistic approach to organizing, cleaning, and decluttering, we at OCD Diva & Co. are able to make a meaningful difference in the lives of our clients, one household at a time.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Absolutely! At OCD Diva & Co., our journey began with a passion for creating spaces that not only look beautiful but also foster a sense of peace, harmony, and well-being. As the founder, I initially found myself drawn to the organizing and decluttering industry out of a personal desire to simplify my own life and create a more serene environment at home.
Driven by this passion, I delved into extensive research, studying various methods and approaches to organizing, cleaning, and decluttering. I soon realized that there was a significant gap in the market when it came to holistic and compassionate organizing services that prioritize not just physical tidiness but also mental and emotional well-being.
With this insight, OCD Diva & Co. was born, with a mission to provide organizing, cleaning, and decluttering services that support the overall well-being of our clients. We offer a range of services tailored to meet the diverse needs of homeowners, from essential cleaning to deep cleaning, moving assistance, unpacking, organizing, and donation pick-up.
Our primary focus is on solving the common problems that many individuals face when it comes to managing their homes. These problems often include feeling overwhelmed by clutter, struggling to maintain cleanliness, and experiencing stress during major life transitions such as moving or downsizing. Through our services, we aim to alleviate these challenges and create spaces that not only look beautiful but also feel peaceful and harmonious.
What sets us apart from others in the industry is our commitment to a holistic approach that integrates principles of well-being into every aspect of our work. From our emphasis on personalized solutions and emotional support to our dedication to sustainability and community engagement, we strive to go above and beyond to make a positive impact on the lives of our clients and their communities.
I am most proud of the transformational experiences we have been able to facilitate for our clients. Whether it’s helping someone overcome the stress of moving into a new home or supporting a family in decluttering their space and rediscovering a sense of calm, witnessing the positive impact of our work is incredibly rewarding.
For potential clients, followers, and fans, I want them to know that at OCD Diva & Co., we are more than just a cleaning and organizing service – we are a partner in creating spaces that nurture the soul. With our unwavering commitment to excellence, integrity, compassion, and gratitude, we are dedicated to making a difference in the world, one household at a time.
What’s been the most effective strategy for growing your clientele?
One of the most effective strategies for growing our clientele at OCD Diva & Co. has been cultivating a strong reputation for delivering exceptional service and results. Here’s how we’ve approached this:
Word of Mouth Referrals: Satisfied clients are our best advocates. By consistently providing high-quality services that exceed expectations, we’ve been able to generate positive word-of-mouth referrals. Happy clients are eager to share their experiences with friends, family, and colleagues, which has helped us attract new clients organically.
Online Presence and Reviews: In today’s digital age, having a strong online presence is essential. We’ve invested in building a professional website that showcases our services, mission, and values. Additionally, we actively encourage our clients to leave reviews and testimonials on platforms like Google My Business, Yelp, and social media. Positive reviews and ratings not only help build trust with potential clients but also improve our visibility in search engine results.
Targeted Marketing Efforts: While word-of-mouth referrals are invaluable, we also engage in targeted marketing efforts to reach new clients. This includes strategic advertising on social media platforms like Facebook and Instagram, as well as local community publications and online directories. By identifying our target audience and tailoring our marketing messages to resonate with their needs and preferences, we’re able to attract clients who are most likely to benefit from our services.
Partnerships and Collaborations: We’ve forged partnerships with complementary businesses and professionals in our community, such as real estate agents, interior designers, and home staging companies. These collaborations allow us to tap into existing networks and reach potential clients who may be in need of our services during key life events like moving or home renovations.
Educational Content and Workshops: In addition to offering our services, we also provide valuable educational content and workshops to our community. This positions us as experts in our field and helps build credibility and trust with potential clients. By sharing tips, advice, and insights on topics related to organizing, cleaning, and decluttering, we’re able to establish ourselves as a valuable resource and attract clients who are seeking guidance and support in managing their homes.
By focusing on delivering exceptional service, building a strong online presence, engaging in targeted marketing efforts, forging strategic partnerships, and providing valuable educational content, we’ve been able to effectively grow our clientele at OCD Diva & Co.
What else should we know about how you took your side hustle and scaled it up into what it is today?
Absolutely! OCD Diva & Co. didn’t just start as a business; it evolved from a lifelong passion for organization, cleanliness, and helping others. My journey began at a very young age when I found joy and fulfillment in lending a hand with chores and tidying up spaces. Even as a toddler, I was eager to assist with tasks like emptying the trash at my grandmother’s house, and it brought me genuine happiness to contribute in this way.
As I grew older, my passion for organization and cleanliness only intensified. I found myself naturally gravitating towards activities that involved creating order out of chaos, whether it was rearranging my room, assisting friends with decluttering, or volunteering to clean up communal spaces. I discovered that not only did I enjoy these tasks, but I also had a knack for them, often receiving praise for my attention to detail and ability to transform spaces.
While pursuing other career paths, I continued to nurture my passion for organization and cleanliness as a side hustle, offering my services to friends, family, and acquaintances on weekends and evenings. What started as a simple hobby quickly gained momentum as word spread about the quality of my work and the positive impact I was having on people’s lives.
Key Milestones:
Formalizing the Business: Recognizing the growing demand for my services, I decided to formalize my side hustle into a legitimate business in 2021. I registered OCD Diva & Co. as a sole proprietorship, allowing me to operate more professionally and efficiently.
Expanding Services: As the business grew, I expanded our service offerings beyond basic cleaning and organizing to include deep cleaning, moving assistance, unpacking, and donation pick-up. This diversification allowed us to cater to a wider range of client needs and preferences.
Investing in Training and Development: To ensure that we continued to deliver exceptional service, I invested in ongoing training and development for myself and my team. This included attending workshops, obtaining certifications in organizing and cleaning techniques, and staying updated on industry best practices.
Building a Strong Reputation: Through a relentless commitment to excellence, integrity, compassion, and gratitude, we built a strong reputation for delivering high-quality services and exceptional results. Positive word-of-mouth referrals and glowing testimonials from satisfied clients became our biggest asset in attracting new business.
Scaling Operations: As demand for our services continued to grow, we focused on scaling our operations to meet the needs of our expanding client base. This involved hiring additional team members, streamlining processes, and investing in tools and technology to improve efficiency and effectiveness.
Today, OCD Diva & Co. stands as a testament to my lifelong passion for organization, cleanliness, and helping others. What started as a simple desire to lend a hand with chores at my grandmother’s house has evolved into a thriving business dedicated to creating spaces that support the overall well-being of our clients. And while the journey has had its challenges, every milestone achieved along the way has been a testament to the power of passion, dedication, and a genuine desire to make a difference in the world, one household at a time.
Contact Info:
- Website: www.ocddivaandco.org
- Instagram: ocddivaandco
- Facebook: OCDDiva
- Linkedin: OCD Diva