Alright – so today we’ve got the honor of introducing you to Kaitlyn Beise. We think you’ll enjoy our conversation, we’ve shared it below.

Kaitlyn, thanks for taking the time to share your stories with us today What’s the backstory behind how you came up with the idea for your business?

Prior to opening my business, Tidy Details – I worked in the social work field for 9 years. I worked primarily in victim-based advocacy services and my passion was always talking to youth about healthy relationships. Once I had my first child (now five years old), it really led me to take a look at how I spent my time outside of the home. I often would come home from my job in the social service field feeling completely spent and not having a ton of extra energy for my family.

One night I started dreaming about what energized me and what I would do if I opened my own business. I had always loved home decor and had a passion for real estate. Home staging was something I was familiar with, but I knew I needed to learn more. I started looking into services that paired well with home staging and what could turn a profit out of the gate. I also researched Home Staging services in the twin ports area, as well as Minnesota as a whole.

I read blog after blog about home staging and in every recommendation was a clean home – cleaning! What a great service to pair with home staging. I sat on my couch and called my sister, my mom, my best friends, and my husband to chat about what I could call it. Tidy Details popped into my head and it stuck! I started cleaning on weekends and evenings while still in my social work job. Within 4 weeks of opening the doors of Tidy Details, I was able to put my 2 weeks in at my professional job.

I began cleaning full time, creating handmade products, providing organization services, and completing small styling jobs on the side. I started a social media account and invited my friends to follow along. About 6 months in, I became accredited in Professional Home Staging. There was no looking back!

Kaitlyn, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I was led into the world of entrepreneurship by following my parent’s journey as a child. My parents owned a small bookstore and a laundromat in town. My mom was never fearful of re-inventing herself. She was always my dad’s right hand gal helping with all things business related, but she never hesitated to do her own thing. You could find her working at the trendiest retail shop or opening her very own occasional store, flipping furniture, and making handmade crafts. It was inspiring to see as a child and once I began dreaming about what my small business would be, I knew it would be possible.

My passion was home decor, which led me to research what types of careers fell under that specific category. I was intrigued by home staging and knew I had a good understanding of what it would take. I think what sets Tidy Details apart from other home staging services, is that we try to make ourselves a one stop shop for realtors and homeowners to utilize as they prep their home for the market. We want to provide the homeowners education on steps they can take to prep their own home for the market with our walk + talk consulting services. We will then offer cleaning, organizing, and home staging services to level up their listing.

I always say it is a financial opportunity to meet with a professional stager. We want to support realtors – they are extremely busy and our desire is to make it an easy choice to work with a stager. We will provide one on one support to their clients as they follow our recommendations. We see that homeowners are more invested in the process following our consultations because we have the expertise to help with the staging transition.

How did you build your audience on social media?

My main piece of advice to anyone starting a business, is to start your social media at the same time. Be transparent with what your plans are and bring people along with your journey. Show people what your day to day looks like and be open to the struggles. Our social media presence by number is small, but by activity, it is MIGHTY. We have a huge realty presence and tons of investment from the community. I owe much of my success to my community rooting me on through this endeavor.

What do you think helped you build your reputation within your market?

I think our reputation on the market is built from successful stages that result in higher offers/sales. My favorite thing to hear is when people can tell Tidy Details consulted or staged a specific home that has hit the market. The reason we are successful is because we are trained in Home Staging. We know how to communicate to our clients and gain investment through educating them on why we are making a specific recommendation. Homeowners become empowered to complete tasks that WILL result in higher offers. We aren’t looking to come into a home and tell homeowners what we think looks good or looks bad – our goal is 100% to make you more money with your listing.

Contact Info:

• Website: https://tidydetails.com/
• Instagram: @details.tidy
• Facebook: @details.tidy
• Other: linktr.ee/details.tidy

Image Credits
Professional photos by Laura Jean Media Services Others by myself