We were lucky to catch up with Kailey Black recently and have shared our conversation below.

Kailey , thanks for taking the time to share your stories with us today Can you tell us about a time where you or your team really helped a customer get an amazing result?

This is an ongoing story that’s yet to reach its conclusion, and it sheds light on the significant difference between collaborating with a large agency and a vibrant boutique social media marketing agency.

I kicked things off with a client eager to explore my social media education services for their medspa. The aim wasn’t just to navigate the intricacies of social media for business promotion but to do so with flair — mastering the “gen z touch” of personalization, relatability, and value that many medspas and businesses often miss out on, regardless of their demographic’s age.

In the initial stages, we embarked on four weeks of hands-on training for their staff. I ensured they not only absorbed the essentials but also built their knowledge on a sturdy foundation. We delved into understanding branding on social media, crafting engagement strategies that genuinely captivate the audience, and creating content that mirrors the high-quality essence of their brand. Following this, we seamlessly implemented systems and processes to ensure their work and its quality reflected this newfound expertise.

Fast forward to the present, and I’m still in the picture, guiding the team with an upbeat approach. My role involves keeping them on track, giving the green light or suggesting improvements, and honing in on the growth of both their skill sets and their business. It’s not just about theoretical knowledge — we’re seeing tangible results from Instagram, including increased bookings, a growing base of loyal customers, heightened brand awareness, new bookings, organic leads, and the elevation of the business owner as a standout leader in the industry. Not only that, when you collaborate with a boutique agency like More Than Socials, you are able to create a relationship that goes beyond the scope of work you originally set out to do. When you work with me, my team and I get on YOUR team – and together we do what we see fit to bring you the best results. Throigh working with this brand, originally seeking educational services – we have transformed into content creation services such as drone videography for their website, monthly content creation so their staff and always has fresh, engaging content and even a mural on their building! The opportunities are truly endless.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My name is Kailey Black, I am the founder of More Than Socials. I started my agency in 2019, back then I was a solo-prenur with my heart on fire to use social media to reach my clients customers, helping business owners stay top of mind, create and nurture their communities and get them the best ROI they can possibly imagine using social media.

I have always seen social media as a tool, like fire. Fire in the hands of one can bring light and warmth, fire in the hands of another can create flames and be a detriment (anyone ever see a company spiral with a single marketing campaign… I won’t say any names but starts with B ends with T. Haha, anyways – We have this incredible tool – right at our fingertips! Not only is it available to us as buisness owners but its what your customers and patients are on EVERY SINGLE DAY. it is important to have someone that knows how to use it for good and leverage this tool on your team.

I am happy to be that someone.

I offer Content Creation services, hosting content shoots for business owners and brands across the valley and beyond. I plan, direct and bring your vision to life with my team of creatives – Professional Photographer, Videographer and UGC (user-generated content) video/photos. This is my most popular service because it provides business owners with a months worth of content in one session.

Instagram is our bread and butter. I offer the highest level of social media management Instagram- strategy, planning, content creation/curating, copy-writing, story posts, high quality reels, engaging static/carousel posts and community building + nurturing up to 7 days a week depending . We take your socials seriously here, thats why we yield such great results!

In addition to Instagram we offer Tik-tok\Youtube Shorts management and Educational Services to train staff of companies to use social media in a way that benefits their business.

My biggest clientele is Medspas, I love working with them- it is competitive market and staying top of mind is crucial. I learned from someone I deeply admire that people don’t buy on cost, people buy on value. No matter how the market shifts and fluctuates people will still buy what they need and positioning these products and services in a way that is relevant to their lifestyle is a huge key for their business.

While I work primarily with medspas I always enjoy working with other lifestyle, wellness and beauty brands. The main characteristic I look for in a client, no matter the industry is – organized (or has someone to do that for you haha), business focused, has a quality product/service I believe in and most importantly, a moral compass in their pocket at all times.

Any advice for managing a team?

I will share something I have recently learned from a respected mentor regarding managing a team that has helped all of us effectively communicate and grow together.

Never assume – always ask a question to make communication crystal clear.

“I think” is not allowed in past tense, ex. “I think that was done yesterday” – you either know or you do not.
“Maybe” is also not allowed, it is either a yes or no.

This keeps communication crystal clear, eliminates us having issues down the road and helps us hold each other accountable.

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

The bible. Everything you need is in that book for success in your business, finances, relationships and every aspect of your life.

Contact Info:

• Website: www.morethansocials.com
• Instagram: morethansocials
• Linkedin: https://www.linkedin.com/in/kaileytblack/

Image Credits
Madisson Anderson | More Than Socials