We caught up with the brilliant and insightful Kai Tan a few weeks ago and have shared our conversation below.

Hi Kai, thanks for joining us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?

RevMatch is a brand we’re deeply passionate about because it not only connects directly with the automotive community but also embodies our commitment to building a strong, engaged network. By seamlessly matching businesses with consumers, we serve as the bridge that unites fragmented experiences, creating a more connected and thriving ecosystem for enthusiasts and brands alike.

Kai, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

At RevMatch, we’re driven by a passion for cars, community, and innovation. Our journey into the automotive aftermarket industry was born out of a simple yet powerful realization—enthusiasts and businesses are deeply connected, but finding the right parts, brands, and insights is still a fragmented experience. As lifelong gearheads and tech innovators, we saw an opportunity to bridge that gap through technology.

RevMatch is a platform designed to empower both automotive businesses and enthusiasts by providing real-time consumer insights, sentiment analysis, and behavioral data. We help brands understand their audience, track market trends, and connect authentically with gearheads who are passionate about their products. By leveraging AI-driven social listening and engagement tools, we turn scattered online discussions into actionable data, giving businesses a competitive edge while ensuring consumers find exactly what they need.

What sets us apart is our ability to unify the automotive aftermarket experience. While many platforms focus on either business growth or enthusiast engagement, we bring both worlds together—helping brands accelerate sales while giving gearheads a space to discover, discuss, and showcase their passion. Our SaaS solution integrates social media, forums, and direct consumer interactions, creating a dynamic ecosystem where businesses don’t just sell—they build lasting relationships.

One of the things we’re most proud of is the community we’re building. Whether it’s helping a small aftermarket brand gain traction or ensuring an enthusiast finds the perfect part for their build, we’re creating meaningful connections that fuel the industry. We want people to know that RevMatch isn’t just a tool—it’s a movement. It’s about passion, authenticity, and reshaping the way automotive businesses and enthusiasts interact in a digital age.

For those looking to grow their brand, engage with the right audience, or simply be part of a thriving car community, RevMatch is here to make it happen.

How’d you meet your business partner?

I met my co-founders during our early days at the Georgia Institute of Technology, and 15 years later, we’re still a tight-knit group—more like family than just business partners. What brought us together wasn’t just our shared love for cars but also our passion for entrepreneurship and innovation. Building RevMatch was a natural next step for us, combining our expertise and vision to create something that truly connects the automotive community in a meaningful way.

How did you build your audience on social media?

Building our audience on social media was all about authenticity, engagement, and consistency. From day one, we knew that the automotive community thrives on passion and connection, so we focused on creating content that resonated with gearheads and industry professionals alike. We shared real stories—whether it was behind-the-scenes looks at product development, user-generated content, or insights into automotive trends. Instead of just pushing our platform, we made sure to be part of the conversation, engaging with enthusiasts, brands, and influencers in a meaningful way.

Contact Info:

• Website: https://www.revmatch.app/
• Instagram: https://www.instagram.com/revmatch.app/
• Linkedin: https://www.linkedin.com/company/revmatchapp/