We were lucky to catch up with Kacey White recently and have shared our conversation below.

Alright, Kacey thanks for taking the time to share your stories and insights with us today. Day to day the world can seem like a tough place, but there’s also so much kindness in the world and we think talking about that kindness helps spread it and make the world a nicer, kinder place. Can you share a story of a time when someone did something really kind for you?

When COVID hit, I was still a brand new business owner, with just a year under my belt. With COVID, I lost all of the shows and events where I would set up to sell.

My very successful friend insisted that I bring my jewelry into her popular boutique, so that my sales would not suffer, something she’s not offered any other vendor in her 25 years in business.

The traffic and subsequent income from that offer sustained me, and even though shows are “back”, I remain in her boutique!

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

I sell Native American Turquoise and Silver jewelry.

My love for turquoise began with a goal – to get Mom through her chemotherapy treatment for triple-negative breast cancer. As we settled into that infusion room for another long day, her exact words were “I just need a little something to look forward to.”

We planned a trip to a place we’d never been, but one that would be easy to cancel in case she wasn’t up for it – and found ourselves in the tiny town of Truth or Consequences, NM (T or C to the locals).

Long story short, 2022 marks our 15th annual trip (thank you COVID we had to miss a year!), and we still go on the same weekend every year; though we’ve expanded our crew to include my best friend from childhood and her Mom, too! If you stopped to Google, you already know there’s not a heck of a lot to do in T or C, which is why we love it so, but we did manage to find ourselves head over heels in love with turquoise!

When the amount became too obscene to claim as merely souvenirs, I started a business. Every piece is an authentic, handmade, Native American work-of-art. and I’m so proud to introduce the uninitiated to my passion and to shop for new treasures for those that have already started their collection.

How about pivoting – can you share the story of a time you’ve had to pivot?

This entire business was a pivot for me. I have a degree in Speech Communications and have spent my professional career as a marketer.

I decided that wasn’t what made me happy and that I needed to take responsibility for it – and thus MINE was born!

How’d you build such a strong reputation within your market?

My personal style has helped my reputation in the market – I choose what I like and what I think is unique, not just what everyone else likes.

I am also priced very fairly, and I know it – I never worry that what I’m selling can be found elsewhere for less.

Contact Info:

• Website: www.minejewelrycollection.com
• Instagram: MineJewelryCollection
• Facebook: @MINEJewelry