We’re excited to introduce you to the always interesting and insightful K Ashley. We hope you’ll enjoy our conversation with K below.

K, appreciate you joining us today. Let’s start with the story of your mission. What should we know?

At Designing With Ashley, we believe in the power of creation to transform lives. Our mission is to educate, empower, and entertain by crafting digital masterpieces that not only capture life’s precious milestones but also inspire and guide. Through our diverse range of digital products, from stationery delights like journals, planners, and bookmarks to custom items and craft classes, we’re here to nurture your creative spirit and business ambitions. We cater specifically to women aged 45-65, whether they’re stepping into the entrepreneurial world or retirees eager to make their mark on social media. Our goal is to empower you to join our Accountability Squad and crafting community, where together, we make a difference by sharing our journey and faith. At Designing With Ashley, you’re not just crafting; you’re creating a legacy.”

K, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

In Atlanta’s vibrant creative heart, a tale of resilience, growth, and the power of self-expression unfolds. Keshia Claiborne-Ashley, hailing from Louisiana and better known as K. Ashley in her Toastmasters circle and simply Ashley elsewhere, is a mother, grandmother, mentor, educator, and entrepreneur at the helm of “Designing with Ashley.”

Ashley’s journey to self-empowerment and business success began amidst life’s trials, notably a challenging divorce that propelled her on a path of self-discovery. It was within the supportive embrace of Toastmasters International, a global platform dedicated to improving communication and leadership skills, where Ashley found solace and strength. This became her sanctuary for self-care and voice development.

The nurturing environment of Toastmasters not only restored Ashley’s confidence but also unveiled her entrepreneurial spirit. Merging her Southern heritage with Atlanta’s rich culture, she crafted a unique business offering: custom products and craft classes. “Designing with Ashley” is a testament to Ashley’s path from adversity to creativity-driven healing.

Ashley’s upbringing in a small Louisiana town instilled in her the values of community, simplicity, and the charm of handcrafted art. These values are seamlessly integrated into her business ethos, offering clients and students a welcoming experience that feels like home.

Utilizing her Toastmasters-acquired skills, Ashley provides invaluable guidance to fellow craft business owners. Her classes, available both online and offline, transcend mere crafting; they’re lessons in storytelling, branding, and monetizing one’s passion.

Ashley’s narrative is a vibrant example of the impact of finding one’s voice. Spanning from the tranquil Louisiana countryside to Atlanta’s bustling streets, her story weaves resilience, creativity, and empowerment. With “Designing with Ashley,” she crafts not just products, but stories of hope, strength, and the indomitable spirit of a Southern woman turning obstacles into opportunities.

Despite the rewarding aspects, starting a craft business has its hurdles, such as time management and production challenges. Balancing creative production with marketing, sales, and business management can be daunting. Additionally, ensuring high-quality production to meet demand remains a significant challenge for handmade businesses. As a dedicated teacher and mentor with the Daughters of the Promise Mentoring Program, Ashley has turned to scheduling apps and has sought advice from business and craft coaches. These strategies have been crucial in navigating the complexities of running “Designing with Ashley,” especially when hosting mini-workshops at significant events like the Ultimate Women Expo in Atlanta, showcasing her brand’s dedication to empowering and inspiring others through creativity.

What do you think helped you build your reputation within your market?

Building a reputation in the craft and design industry, especially as the force behind DesigningWithAshley.com, has revolved around several key strategies that emphasize both the quality of your work and your dedication to teaching and community building. Here are some elements that have played a crucial role in Designing With Ashley brand.

Consistently Delivering Quality: High-quality, unique products

My commitment to excellence in every piece DWA creates as well as the classes I teach ensure that clients and students always receive value, reinforcing trust and reliability in the DWA brand.

Engagement and Community Building

Offering valuable content that educates, inspires, and entertains can set you apart. By sharing my expertise and insights through blog posts, tutorials, and online classes, I have established myself as a go-to resource in the crafting community.

Personal Branding: Sharing my story, from my roots in Louisiana to my transformative experience with Toastmasters, personalized the DWA brand.

Exceptional customer service, including personalized attention and care in every interaction, can significantly enhance your reputation.

Building relationships with other crafters, businesses, and influencers in your niche can expand your reach and credibility. Participating in events like the Ultimate Women Expo and collaborating on projects or workshops can introduce your brand to wider audiences and establish your authority in the field.

Listening to customer and student feedback and being willing to adapt your offerings accordingly shows a commitment to meeting their needs and continually improving your brand.

By focusing on these areas, DesigningWithAshley.com has cultivated a strong, positive reputation as a premier destination for crafters and those looking to explore their creativity under the guidance of a passionate, skilled teacher.

Where do you think you get most of your clients from?

Word of mouth has been the best source of new clients

Contact Info:

• Website: www.designingwithashley.com
• Instagram: https://www.instagram.com/designingwithashley/
• Facebook: https://www.facebook.com/DesigningWithAshley
• Youtube: https://youtu.be/GxZYaDyYUWc
• Other: https://linktr.ee/designingwithashley