We caught up with the brilliant and insightful Justinn Patton a few weeks ago and have shared our conversation below.
Justinn, appreciate you joining us today. Let’s talk about social media – do you manage your own or do you have someone or a company that handles it for you? Why did you make the choice you did?
Currently I share social media responsibilities with a social media manager. It is much harder to meet the demands of so many different platforms than it was 5 years ago with only a few to worry about. Having someone to split the content definitely makes things easier to remain consistent which is necessary.
Justinn, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Who am I? I Entered the music industry as a producer and have produced for some of Hip Hop’s elite: Yeat, Yung Kayo, Young Buck, The Game, Tech N9ne, Brotha Lynch, Rory Fresco, Kid Ink to name a few. I deliver unique beats/instrumentals that make my clients stand out in an over saturated industry. The artist that come to me know they will be getting an industry ready sound that will allow them to compete with their peers. My proudest career moment so far is making it on the billboard top 100 charts.
Any advice for growing your clientele? What’s been most effective for you?
The most effective strategy for us has been to do work for the biggest artists possible in order to add value to the company. We then leverage that value with Facebook and Youtube adds to bring in new clients that we sell a wide range of music packages to.
Any resources you can share with us that might be helpful to other creatives?
Definitely Youtube….Obviously everyone knows about it now but when we first started a lot of learning came from word of mouth and actual experience. Now you can literally become an expert on a subject in 6 months solely off of Youtube videos. I take advantage and learn any new advancements in my craft so I do not stay complacent.
Contact Info:
- Website: www.axisofrealtalk.com
- Instagram: Axisofrealtalk
- Facebook: https://www.facebook.com/OfficialAxisFanPage
- Youtube: https://www.youtube.com/channel/UCem6rnveQDI7GzQMStVoJgA
Image Credits
Axi$