We were lucky to catch up with Justine Waddell recently and have shared our conversation below.

Alright, Justine thanks for taking the time to share your stories and insights with us today. What’s the backstory behind how you came up with the idea for your business?

It all started back in late 2020 when I wanted to add some wall decorations for my room.

I started searching for idea’s and came across hoop wreaths. None were exactly what I want wanted so I told myself I can create my own. Didn’t seem to difficult to me.
From there, I purchased the materials needed for one. Once I put everything together, I sent photos to my friends and they instantly wanted ones of their own. It was different than what any of us had seen before. I thought to myself, ” Hey you can make a business out of this.” From there, I created a business Facebook and Instagram and went from there.

Justine , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Jadiant Creations looks to add a touch of glam to your home with beautiful and unique wreaths, centerpieces, and more.

No one wants a boring looking door. Many think that wreaths are only good for Christmas but they’re so much more. Coming in many different sizes and styles. From simple to extravagant works of art. They can really show others just how great you are.

What sets us apart from the others is that not only do we create works of art but each wreath and centerpiece is created with a vision. Creating each piece with you in mind.

We are most proud of is the quality and of our products. Working hard to uss the highest quality materials. We have never lacked on quality that is what makes our products valuable. Our returning customers love our pieces and it shows in the many reviews we receive. This is what really has made us a success.

What’s worked well for you in terms of a source for new clients?

The best source of new clients has to go to social media. Tik Tok and Instagram the most. People love to see how items are created and are always looking for the next thing to add to their home.

It can be nerve-wracking for those like myself who are more on the shy side but it has really helped me open up as a person. Social media also helps you to connect with current and potiential buyers on a more personal level. Not only that, but I have been able to make new friends with fellow makers through social media and learn from those who have been in the craft scene lonfer than I have.

Any insights you can share with us about how you built up your social media presence?

Our Intagram and Tik Tok pages both currently have over 1k followers each and is constantly growing.

It is important to stay active on any platform. Posting content regularly keeps your followers engaged and helps to show you are putting in the effort.

There are so many videos saying how you should run your pages and what will bring people in but it is important to do what you feel is best for your business.

Contact Info:

• Website: Jadiantcreations.etsy.com
• Instagram: Jadiant.creations
• Facebook: Facebook.com/Jadiantcreations
• TikTok: Jadiant Creations

Image Credits
Lindsey McCoy Photography