We’re excited to introduce you to the always interesting and insightful Justine Parker. We hope you’ll enjoy our conversation with Justine below.

Justine, appreciate you joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

The story behind my mission:

Initially, JusRédor Collection was created for the dance community, designed to develop an easy transition when getting dressed between physical and daily activities, all while helping the environment by wearing sustainable material. Providing go-getters and busy dancers with hypoallergenic clothing while providing the necessary features, a dancer who desires to stay cool, reduce perspiration stains, and perform movement with ease.

It stems from my love for dance, evolving from the need for apparel as such in the dance community. Indeed, it quickly attracted the attention of others outside the dance community.

Following this, in 2020, a lupus diagnosis changed my life forever. This inflammatory disease leads the body to attack its own tissues and organs. My fight with the disease started my journey of healing. I decided to go vegan, which forced me to examine EVERYTHING; I put into my body and on my body—everything, including the clothing I wore.

When wearing our sustainable bamboo clothing, I experienced less irritation and a complete difference in my skin. This day I discovered that JusRédor has many more benefits than just functional ones; it also has health benefits! Finding this out motivated me to remove any possible intake of toxins in my journey to live a healthy life despite my lupus. Being in control and conscious of what I put on my body to aid with ridding away inflammation of the skin.

JusRédor Collection is worn actively and leisurely – all while helping the ecosystem. Our bamboo clothing is the No.1 natural choice recommended for sensitive skin and chronic skin diseases (e.g., eczema and psoriasis). It’s soft, durable, breathable, and hypoallergenic, freeing your skin from irritation.

JusRédor now strives to bring awareness to our community on the importance of living a healthier lifestyle and nourishing the environment around us.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

A little about Us:

JusRédor Collection is a Sustainable Bamboo Athleisure clothing brand structured around bamboo fiber and love. We provide our go-getters with clothing that’s better for our skin and better for the environment.

NYFW and Sustainable Fashion week featured our collection. We had the opportunity to share our apparel and mission in front of thousands at the D.C. United Soccer stadium; Traveling locally and participating in multiple VegFest and spreading awareness of the importance of shopping sustainable and the benefits of veganism.

Our Athleisure wear is eco-friendly. We are helping individuals who deal with sensitive skin and go-getters who are always on the move! Our bamboo fabric is breathable, hypoallergenic, and luxurious, providing versatility, comfort, durability, sustainability, odor resistance + sweat-wicking features while working out in the gym or leisurely running errands.

We are a small, women-owned, black-owned business in Maryland building a community of go-getters, and we would love to have you on board!

About Founder/Creator:

Justine Parker. Justine (also professionally known as Parker) is a 25-year-old Legend in the Making, Dancer, Model, Content Creator, Graphic Designer, Marketing Coordinator, Creative Director, Holistic Counselor, and most importantly, Founder of JusRédor Collection.

Justine was born and raised in Silver Spring, MD, where she grew up dancing and knowing at an early age that she wanted to pursue a dance career. After graduating from Northwood High School in Silver Spring, MD, she ventured out to New York, where she resided until she graduated from Hofstra University. Justine received multiple degrees, a B.A. in Dance and a double minor in Entrepreneurship and Marketing.

Parker has an extensive portfolio showing her achievements over the years: Multiple live performances, Print Modeling, and Runway shows at New York Fashion Week and Sustainable NY Fashion Week.

Parker also continues to do choreography, dance, marketing, and creative direction for multiple showcases, live performances, events, music videos, photoshoots, and other creative projects. She started her training classically at Princess Mhoon Dance Institute Studio in Silver Spring, MD, and commercially trained with Future Shock DC in Washington, DC. Parker performed as a National Basketball Association, Washington Wizard, Jr. Wizard Dance Team member for many years. It gave her the experience and exposure to perform regularly at the Halftime shows in front of a live audience of thousands. One of the moments Parker knew she had a niche and a passion for expression through movement!

How do you keep in touch with clients and foster brand loyalty?

I love communicating closely with my clients through social media and our email newsletter. Don’t be surprised if I leave a comment on your social media post. I love interacting with my Go-Getter Family.

Can you share a story from your journey that illustrates your resilience?

Being a dancer, model, and entrepreneur and hearing you’re diagnosed with Lupus after believing I was healthy was a scary shock. I thought it was all over! But God said otherwise. Amid adversity, there was a fuel that drove me to continue to push forward despite experiencing chronic fatigue, a lack of mobility, and being hospitalized for three months. I kept telling myself no; “my life is destined for more, and this couldn’t be it.”

I refused to let this moment define me, but it only made me stronger. I’m so grateful, so humble, to be renewed with intention! I will continue to walk on the path God has paved for me. This moment allows me to learn more about myself and see how resilient I am! This moment exposed all the natural health benefits of our clothing, which I am eager to share with others during a time when my skin was most sensitive. Fortunately, I experienced less irritation when wearing our sustainable bamboo clothing compared to other synthetic fabrics and cotton. I discovered amid adversity that JusRédor aids with leaving my skin irritation-free!

Contact Info:

• Website: jusredor.com
• Instagram: https://www.instagram.com/jusredor
• Facebook: https://www.facebook.com/jusredor
• Linkedin: https://www.linkedin.com/company/jusr%C3%A9dor-collection/
• Twitter: https://www.twitter.com/jusredor
• Youtube: https://www.youtube.com/@jusredor
• Other: • Pinterest: https://www.pinterest.com/jusredor • TikTok: https://www.tiktok.com/@jusredor

Image Credits
Models: Justine Parker (self), Pauly Young-Dee, Rosa LePelch, Morgan Thomas, Maya Stallings, Winston Burgess, Justin Harris, Breyanna Holmes, Cieyerra Weaver & Olivia Couillard