Alright – so today we’ve got the honor of introducing you to Justine Beauregard. We think you’ll enjoy our conversation, we’ve shared it below.

Justine, thanks for joining us, excited to have you contributing your stories and insights. Let’s start with a fun one – what’s something you believe that most people in your industry (or in general) disagree with?

There’s a right and wrong way to sell.

The wrong way is the “old school” way. Lots of pushiness. Lots of bullying. Lots of fear tactics. Lots of empty promises.

It’s all been very logical. You have a problem, we have a solution, so buy it.

Very A+B=C.

No more! The market demands a higher EQ way of selling. One where we can understand the WHY behind the what.

It’s got to be more buyer-focused. You have a problem. Why? You have clear needs. What are they? You desire something specific. Tell me more.

Selling is not convincing others to buy what you sell. It’s about making offers to those already convinced they want what you sell.

And what you sell is an outcome, not the product or service that gets them there. Your offer is the vehicle, not the destination.

You don’t want to buy a shirt. You want to look good. You want to feel comfortable. You want a good deal.

You don’t want to buy food. You want to be healthy. You want to enjoy what you eat. You want to nourish your body.

You don’t want to buy a car. You want status. You want luxury. You want a better way to get to work.

The problem with the old school ways of selling is that they’re too centered on the seller. Buyers are much smarter now. We’ve got access to more information, more options, and more genuine solutions.

We won’t be bullied into buying. Nor will we take your word for it.

The kicker? It doesn’t take longer to sell this way! And the metrics speak for themselves. 5-20% higher close rates, higher LTV’s, and longer retention.

Justine, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’ve been an entrepreneur all my life.

I started running lemonade stands in my driveway and puppet shows in my backyard for $5 a ticket at 6 years old.

​Then, I got my first sales job in 2007 and hated it. They plugged me into an automated cold calling system with a bad sales script. I then got rejected and ignored by thousands of people for hours a day.

One day, my supervisor left me in charge. I felt inspired to sell in my own way—and it worked!

Not only did I make a sale, but the person I was selling to sold themself on a higher amount than I even asked for on the call.

It was at that moment that I knew I had a special skill when it came to selling.

Eight years later, I started my first “real” business and failed fast.

To me, selling felt like something I had to endure to get to the thing I wanted to do.

So, instead of selling, I’d scroll social media and hope someone would reach out!

No one did.

There I was, with 30+ offers, working 60+ hours a week, making $0 for months.

Once I finally started to sell and found my unique way of selling, everything felt easier.

I went from never telling people what I did for a living to selling to people at the grocery store. Once, I even sold my offer from a hospital bed! It felt natural—and it worked!

It became obvious to me that there was a big gap in the market for entrepreneurs to learn how to sell. Not sell in a traditional sense, but in more natural, high-integrity ways. Ways they looked forward to selling and could actually feel good about and enjoy.

I’ve now mentored hundreds business owners to create more predictable income. I’ve won awards for my coaching. I’ve helped my clients generate over $10MM in additional sales (and growing!).

I’ve dedicated my career to helping others experience selling from this place of ease.

Most of my clients have seen a 40% growth in sales or more, and some have grown their revenue by as much as 24X. They’ve done this using my unique closing framework and feel-good sales strategies.

The best part? Our work has lasting results, with wins that happen long after we partner together!

Can you talk to us about how you funded your business?

I started my business in 2014 with $919, a one-page business plan, and a set of valuable skills.

It’s important to note that I run a services business with very low overhead.

I used most of my budget for a laptop and software to get me started. My first few purchases were Quickbooks and an email marketing software. Social media was free and so was the internet, so I worked from there.

My first “real” client was actually a cold call. I found his business through a Google search, called, and made him an offer for $3,000. That investment made him over $70,000 in under 90 days, and I was off to the races!

I also leveraged platforms like Upwork when I first broke into the freelance world. While they took a big percentage of my income, it was income I wouldn’t have made otherwise. I counted this as a win and generated close to $50,000 through that platform!

Getting creative with money in the beginning saved me from being a statistic. It’s been 10 years, and my business now generates over 6-figures with healthy profits!

What’s been the best source of new clients for you?

My best source of new clients is old clients. Referrals.

When you deliver on your promises – and I like to surprise and delight by overdelivering – customers stay. And happy customers are your best salesforce. They’ll bring your name up in rooms you may never be in and promote you because they’re grateful for you.

Asking for referrals and offering incentives is a great practice, too!

Contact Info:

• Website: https://www.justinebeauregard.com
• Instagram: https://instagram.com/justinebeauregardcoach
• Facebook: https://www.facebook.com/JustineBeauregardCoach
• Linkedin: https://www.linkedin.com/in/justinejbeauregard
• Other: Podcast (People Over Profit): https://www.justinebeauregard.com/podcast