We were lucky to catch up with Justin Williams recently and have shared our conversation below.

Justin, thanks for joining us, excited to have you contributing your stories and insights. What do you think matters most in terms of achieving success?

To succeed in business, you need a clear vision and a solid plan, along with a keen focus on your customers. Being adaptable and open to new ideas is key, as is having strong leadership and good financial sense. It’s important to stay persistent through challenges and always act with integrity. Keep learning and growing, and don’t underestimate the power of a strong network—having the right connections can open up amazing opportunities. Balancing all these elements is what helps a business thrive.

Justin, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My journey into Publishing, Marketing, Advertising & Sales began with a passion for people, which I turned into a career after I started in an outside sales position right after college. I specialize in helping current and new customers get the word out in targeted niche areas, getting my client’s ad messaging directly into homes.

My drive for local communities sets me apart, and I’m proud of our work being recognized through various chambers of commerce in our area. My work is driven by high quality. I’m committed to our advertisers in our various products. It is really all about them at the end of the day.

Can you tell us about a time you’ve had to pivot?

Since I began in 2003, our industry has undergone significant changes. The digital evolution has pushed us to continuously learn, adapt, and implement new strategies. We now recognize that it’s not enough to publish content solely in print; we must consistently share our messages across multiple media channels. This level of multi-platform engagement wasn’t as crucial back in the early 2000s. I do, however stand behind long term marketing strategies within our print products.

How did you put together the initial capital you needed to start your business?

When I started at 24, I had no capital. Armed with just an idea and a pitch for a local community magazine, I went door-to-door to businesses on foot. My age posed a challenge, but persistence paid off. We eventually gathered enough capital to cover our first edition’s costs, including contributors and printing bills, and we built from there.

Contact Info:

• Website: carolinamarketingcompany.com
• Instagram: justinw13
• Facebook: https://www.facebook.com/justinw13
• Linkedin: https://www.linkedin.com/in/justinw13/

Image Credits
Matt McGraw Photography Megan Deitz Photography