We’re excited to introduce you to the always interesting and insightful Julie Musilek. We hope you’ll enjoy our conversation with Julie below.

Julie, thanks for taking the time to share your stories with us today So, naming is such a challenge. How did you come up with the name of your brand?

I chose Digital Magic Factory because I wanted my company to feel playful and creative, not overly serious or corporate. We’re professionals, yes, but we also believe in being human, joyful, and unique.

Each word also means something on its own:

Digital. Everything I create – messaging, branding, websites, marketing – lives online. I’m a digital marketer, and I help my clients show up clearly and confidently in online spaces where their audience is already looking.

Magic. Everyone I work with has a some unique magic inside them…something powerful, meaningful, and deeply valuable that only they can do. And more importantly, they’re trying to use that magic to help others. They coach people through change. They create plans and guidance that shift someone’s life. They offer hands-on services that take stress and pain off someone’s plate. If that’s not magic, I don’t know what is.

My job is to help make that magic more present and more visible so the right people can recognize it, connect with it, and say yes to it.

And we’re also a Factory, not because we churn out the same thing over and over. Just the opposite! We’ve got a system, a real proven process for turning raw ideas into finished, functional businesses. We make offers, brands, websites, and marketing that grow businesses.

And finally, as a holistic concept: isn’t everything digital totally magic?! I mean, what even is the internet?! The whole world is running on vibes and waves of light and somehow we have forgotten that it’s totally amazing and sort of miraculous.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

At Digital Magic Factory, we help people turn their expertise into clear, compelling offers that sell. Whether you’re a coach, consultant, small business owner, or nonprofit leader, we help you identify what makes your work powerful and build the messaging, brand, and website to share that magic with the world—and grow your business in the process.

Before starting Digital Magic Factory, I spent over two decades building a career across consulting, tech, marketing, and nonprofit leadership. I’ve led global projects for Fortune 500 clients, built customer marketing programs that generated millions in revenue, and served as editor-in-chief of a corporate blog with millions of annual readers. My work has included launching go-to-market strategies, leading rebrands, building out customer lifecycle programs, and developing content platforms that tripled in traffic. That combination of strategy, storytelling, and execution is exactly what I now bring to my clients.

I started this business because I believe the world needs the unique magic that each person brings. Too often, that magic gets lost in vague messaging, generic positioning, or inconsistent strategy. I work with skilled professionals who are excellent at what they do but need help packaging it in a way that’s easy to understand, easy to buy, and will help them achieve their goals. I help them clarify their offer, sharpen their message, and build a business that reflects their value and gets them paid.

I also work with cultural nonprofits because I’m a performing artist myself and have spent over a decade leading marketing efforts and serving on arts organization boards. I understand the balance between creative vision and practical execution, and I love helping these organizations grow their visibility and impact through better messaging and strategy.

We offer three core services at Digital Magic Factory:

The Signature Solution – define your unique value, create a compelling offer, and craft messaging that connects

Websites & Branding – build the visuals, voice, and online presence that bring your work to life

Consulting Services – high-impact support for organizations and founders who need strategic marketing or brand guidance

I am proud to offer one-on-one, customized and tailored coaching and consulting. Everything I do is one-on-one and designed for the unique person or organization I’m working with. Together, we uncover what makes your work truly powerful and then build the words, offers, and tools that help others see it too.

I absolutely love when my clients finish a project with Digital Magic Factory with utter clarity and pride in who they are and the way they help others. That clarity creates confidence. That confidence creates momentum. And that momentum is what grows their business.

We’d love to hear the story of how you built up your social media audience?

Most of my clients are over 40, and as such, are allergic to the idea of social media promotion. Most are more comfortable with written content than video as well. So I advise a somewhat unorthodox approach to social media: pick whichever channel you hate the least, and just post there. At least for the first 90 days until you get up to speed and feel more comfortable. If you pick your favorite platform, you’ll also probably know how to use it better than the others and it won’t feel as hard to get started posting.

When you’re starting from basically nothing, adding in just 1 to 3 posts a week can make a huge difference really fast. Something is better than nothing. High-quality content once or twice a week will get you much farther than churning out piles of bad content just to say you posted every day.

The best channel is usually the one you’re already on and like the best for personal use. But also think about where your buyers are. LinkedIn is great for high earners and B2B. Facebook is still strong with older users and local communities. Instagram tends to be where Gen X and Millennials scroll, and TikTok skews younger but is growing across all generations. Of course, there’s crossover everywhere, so just pick the one you’re most likely to actually use.

My most useful tip is to create your content pillars before you ever try to make a post. You want to map out the big-picture topics you want to be known for, and then build smaller ideas underneath each one. For business owners, at least a few of your pillars should include:

Your story – who you are, why you started your business, what drives you, how you picked your name. People need context and connection before they buy.

Your services or products – this might be more than one pillar. What do you offer? Who is it for? Why is it great? Include testimonials, how-tos, behind-the-scenes, and FAQs.

Tips and value posts – share your expertise. What do your clients or customers always ask you? What do you wish they knew?

Beliefs and point of view – what do you stand for in your industry? What makes your work different?

Promos, launches, or updates – let people know what’s happening and how they can work with you.

Spend an hour brainstorming and you’ll end up with dozens of content ideas you can pull from all year, while staying focused on what you actually want to be known for. That makes your content more useful, more strategic, and less overwhelming to create.

And finally, get ready to climb what many have called “Cringe Mountain.” It SUCKS to get started posting on social. You’ll feel exposed, awkward, and like every word needs to be perfect. It doesn’t. If you post 3 times a week, that’s over 150 posts a year. Some will work. Some won’t. And it will never be the ones you expect. Lower the bar. Hit publish. Keep going.

How’d you build such a strong reputation within your market?

I think the biggest factor in building my reputation has been that I do really good work and I care deeply about the people I work with. My clients consistently tell me, “You’re so professional,” which I credit to my background delivering high-stakes projects to C-suite clients in corporate consulting and SaaS tech. I bring that same level of detail, structure, and excellence to every project, whether I’m building a brand strategy, writing website copy, or picking out typefaces.

I listen closely, ask the right questions, and can quickly sense what someone is really trying to say, especially when they haven’t quite figured it out yet themselves. My background is unusually well-rounded: I’ve worked in product marketing, customer marketing, content, ops, websites, branding, copywriting, and project management. Because I understand how all of those pieces fit together, I’m able to deliver not just a single service, but a fully integrated solution—and that makes the end product so much stronger than if you had to coordinate five different people to do the same thing.

Clients come to me feeling overwhelmed, unclear, and unsure how to talk about what they do. They leave feeling confident, focused, and proud of their work. Clients say things like, “This was the best thing I did all year.” and “Working with you was a game changer!” And that’s what makes me proud: helping people see themselves the way I see them: as brilliant, capable, and absolutely worthy of being seen, hired, and celebrated.

Contact Info:

• Website: https://www.digitalmagicfactory.com
• Instagram: @digitalmagicfactory
• Facebook: https://facebook.com/DigitalMagicFactoryAgency

Image Credits

Munn Woods Photography