Alright – so today we’ve got the honor of introducing you to Julie Lo. We think you’ll enjoy our conversation, we’ve shared it below.
Alright, Julie thanks for taking the time to share your stories and insights with us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
Ethereal Bloom’s motto, “Flowers for Every Chapter of Life,” is a constant reminder that flowers have a place in every significant moment. Whether it’s celebrating a new relationship, marking a graduation, sealing an engagement, or offering comfort during times of loss, Ethereal Bloom is here to bring happiness to each unique chapter of life.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
Ethereal Bloom specializes in wrapped bouquets, intimate wedding florals, and engagement proposal events. This year, we’re thrilled to introduce our exciting new project, exclusive to Minnesota – our engagement proposal packages. These packages offer a range of options that customers can personalize to suit their preferences.
Introducing engagement proposal packages is a significant milestone for Ethereal Bloom, as we expand our services to include special events. We want all our customers to know that we are incredibly flexible and can work within your budget to ensure your proposal experience is truly exceptional, as it’s a once-in-a-lifetime moment.
Additionally, for those who may have missed the opportunity during their actual proposal, our customers can also rent our proposal packages for their engagement photoshoots. We’re here to make your special moments memorable and stress-free.
How’d you meet your business partner?
Ethereal Bloom is fortunate to have my fiancé as its co-founder and CFO. Our journey together spans nine years, culminating in a recent engagement.
Throughout our years together, we’ve faced various challenges, including financial matters and other obstacles, and have consistently found effective solutions as a team.
My idea to start a floral business gained support from my fiancé, who has been instrumental in guiding me throughout this venture. Our roles at Ethereal Bloom are well-defined: I oversee the creative aspects and ideation, while my fiancé manages the financial and technical aspects of the business. Together, we form a dynamic team, transforming creative visions into reality and working collaboratively to ensure Ethereal Bloom’s success.
Do you think there is something that non-creatives might struggle to understand about your journey as a creative? Maybe you can shed some light?
I believe ‘non-creatives’ struggle to see what creative people can envision. I believe everyone can be creative in their own way. It’s just that some people are more creative than others. I’ve worked as an Interior Designer, and most of the time, you can visualize everything in your head and draw it on a piece of paper. However, when you show that to someone who is ‘non-creative,’ they have a hard time visualizing it. Even as a florist, I still have customers who can’t visualize a bouquet with different flowers or how their engagement proposal will appear. I’ve always found it super helpful to find inspiration photos and create a mood board to assist those who have a harder time visualizing.
Contact Info:
- Website: https://www.etherealbloomfloral.com/
- Instagram: ethereal.bloom_floral
- Facebook: Ethereal Bloom
- TikTok: ethereal.bloom_floral
Image Credits
Madison Nightingale Photography