We’re excited to introduce you to the always interesting and insightful Juliana Valles. We hope you’ll enjoy our conversation with Juliana below.
Alright, Juliana thanks for taking the time to share your stories and insights with us today. We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.
Hello, I’m Juliana, originally from Venezuela but now living in the USA since 2017. I have a background in Chemical Engineering and MBA in Marketing, with 14 years of experience working for large companies. During the 2020 pandemic, while working as a Marketing Director for a law firm, I had a realization about the importance of balance in life. I had been solely focused on work and neglected to enjoy life. Dealing with a back injury, I turned to yoga for healing and found solace for both my body and soul.
After practicing yoga for a month, my back pain disappeared, and I felt more energized with a changed mindset. This made me realize that I wanted to become a Yoga Teacher to keep yoga in my life. I made the decision to leave everything behind and embark on a new path, preparing myself for a fresh start with a new perspective. Balancing a part-time job while pursuing Yoga certification and Health Coach training in a non-native language was difficult, but I believe it was worth the challenge to follow my passion.
Today, after four years of extensive research and hard work, I now operate my own wellness center called FLORESER. Our center caters to the Hispanic community, with a special focus on women. We provide a variety of activities, therapies, and techniques to assist them in achieving harmony between their mind, body, and soul. FLORESER continues to expand daily, with numerous clients sharing testimonials about how our services have positively impacted their lives.

Juliana , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I entered this industry in search of inner peace and healing for my body and soul, aiming to tap into my inner power and grow from within. As I followed my own unique path, I realized the importance of sharing this journey with other women who might be in need.
This realization led me to start offering Yoga classes, women’s circles, empowerment ceremonies, and various therapies to support Hispanic women in their personal growth and blossoming.
My goal is to help them discover peace, manage anxiety and depression, develop healthier habits, and achieve the wellbeing they desire. Through services such as Holistic Health Coaching, Yoga, Meditation, Sound Healing therapies, breathwork, and cold plunge sessions.
We provide a holistic approach that goes beyond just physical aspects like exercise, nutrition, movement, and sleep. We also provide assistance in nurturing and maintaining our four Bodies: Physical, Mental, Emotional, and Spiritual Body.
This includes improving physical health through healthy habits, nutrition, exercise, and good sleep practices. For mental well-being, we focus on feeding our minds with the correct information. Emotional: Assisting individuals in recognizing and managing their feelings and Spiritual: Establishing a connection with the universe, creation, or God (unrelated to any specific religion)

If you could go back in time, do you think you would have chosen a different profession or specialty?
Initially, I was unsure how my transition from being an Engineer with 15 years of marketing experience to a completely different path would unfold. But now, I realize that everything I experienced was leading me to where I am today, even the things I believed were unrelated. I wouldn’t alter any part of my journey.

Can you tell us about what’s worked well for you in terms of growing your clientele?
As a marketing professional, I believe that the key to expanding my customer base is by being UNIQUE , standing out, and approaching everything with genuine passion.
I love and enjoy helping people to be the best version of themself , to see them growing and shining more everyday day…
My advice is to work with your HEART and success will naturally follow.
Contact Info:
- Website: https://www.floreserbyjuliana.com
- Instagram: floreserbyjuliana
- Facebook: floreserbyjuliana

Image Credits
Liz Rodriguez
instagram: @ photolizrodriguez

