We recently connected with Juliana Rosero and have shared our conversation below.

Juliana, thanks for taking the time to share your stories with us today To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard.

Hi, My name is Juliana Rosero, and I serve SouthFlorida as Juliana Rosero Photography. As a mother of two and with 11 years of working for Corporate America. I finally took the leap of faith and quit my 9-5 to open my small business. then Covid happen. I started to second guess my decision of leaving my steady job and as most of us felt very confused and hopeless. Standing out as a photographer in my industry was not a luxury it was a necessity. anchored by my unwavering faith in God and knowing that there was not turning back. I made it my mission to understand the photography needs of my community. I began by offering virtual photography sessions, allowing clients to capture precious moments from the safety of their own homes. This innovative approach not only set me apart from other photographers but also provided a valuable service during a time when in-person gatherings were limited.
Despite the challenges, I remained steadfast in my determination to succeed. I utilized social media platforms to showcase my work and connect with potential clients, offering tips and inspiration for at-home photography projects. I also reached out to local businesses and organizations, offering my services for virtual events and product photography.
As the months passed, I witnessed the resilience of my community and the power of human connection, even in the face of adversity. Families celebrated birthdays, couples marked milestones, and businesses adapted to new ways of operating. Through it all, I was there to capture these moments, preserving memories and spreading joy during uncertain times.
Slowly but surely, my small business began to thrive. Word-of-mouth referrals and positive reviews helped to bolster my reputation, and soon I found myself booked months in advance. What had initially seemed like a daunting decision to leave the security of my corporate job had turned into a fulfilling journey of entrepreneurship.
Looking back, I realized that every obstacle I faced had only made me stronger and more determined to succeed. The challenges of the past year had tested my resilience and forced me to think outside the box, ultimately leading to the growth and success of Juliana Rosero Photography.
Today, as I reflect on my journey, I am grateful for the support of my family, friends, and community. And as I continue to pursue my passion for photography, I am reminded that with faith, perseverance, and a willingness to adapt, anything is possible.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Specializing in family, portrait, and event photography, Juliana Rosero Photography offers a range of services tailored to meet the diverse needs of each client. From capturing milestone moments such as weddings and graduations to intimate family portraits and professional headshots, My expertise lies in creating timeless and emotive imagery that resonates with all my clients. During the pandemic, my business was able to offer virtual photography sessions, providing a safe and innovative solution for clients to document their lives from the comfort of their own homes. This approach set my business apart from other photographers and also addressed the evolving needs of the community during uncertain times.
What sets Juliana Rosero Photography apart is not just the quality images, but also my unwavering commitment to my customer’s satisfaction and personalized service. I like to take the time to understand each clients’ vision and preferences, ensuring that each photo session is tailored to their unique style and personality.
I am most proud of the connections I have made with my clients and the joy they feel through my photography. Whether it’s capturing the laughter of a family reunion or the tender embrace of newlyweds, my goal is to create lasting memories that my clients will cherish for a lifetime.
For potential clients and followers, I want them to know that my brand is more than just a photography service—it’s a celebration of life, love, and the moments that matter most. if they hire me they can expect professionalism, creativity, and above all, a personalized experience that goes beyond the ordinary.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

90% of my leads comes from word of mouth. and so keeping in touch with clients and fostering brand loyalty is very important for me. this involves consistent communication, personalized interactions and providing ongoing value. I do this effectively through social media. maintaining a regular communication and staying relevant with my content. behind the scenes glimples of how I do my work are great ways of staying connected. I like to personalize my engagement by sending a gif or virtual card for any holidays with my clients name. I also do follow ups after a photoshoot or project to ensure their satisfaction and address any feedback.

What do you think helped you build your reputation within your market?

Consistent quality, personalized service and a genuine connection with clients were key factors in building my reputation.

Contact Info:

• Website: https://www.julirosephotography.com
• Instagram: https://www.instagram.com/julianaroseroph/

Image Credits
Juliana Rosero Photography