We were lucky to catch up with Juliana Meidl recently and have shared our conversation below.
Hi Juliana, thanks for joining us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?
My business partner and I spent a long time trying to come up with the best name for our home organizing business. Many people use their own names when coming up with their company name, but we really wanted to focus on what we were looking to achieve for our clients. We wanted the name of our company to represent the feeling and experience our clients would have working with us.
The goal of Serenity At Home is to remove the stress caused by clutter and disorganization in the home. We replace chaos and clutter with easy to maintain customized solutions for any room in the home. We believe our home should be a sanctuary…where we feel relaxed, welcomed and at peace.
Whatever the challenge our clients are experiencing, we are confident we can efficiently and compassionately bring Serenity to any home!
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I started my home organizing business with a partner. We were, and still are, great friends who met through our youngest daughters. We shared a love of organizing and helping others. As our kids got older we were looking for new challenges professionally and more flexibility personally. We both dreamed of owning our own business one day and in 2018, we turned our shared passions into Serenity At Home.
We offer organizing in any and all rooms in a home. It is our belief that everyone deserves organized spaces that serve them and their family, but we know that life is busy and messy and our homes more often reflect that reality. While working alongside our clients we patiently listen to understand their struggles, needs and desires. We create customized organizing solutions for each project while always maintaining client confidentiality.
We also offer a complete range of moving services beginning with decluttering and packing, followed by coordinating estate sales, moving and repairs. Once in a new home, we are available to unpack and organize.
As the exclusive In-Home Organizer for The Container Store in Troy, MI we provide organizing services for any customer of the store looking for assistance in their home. We also provide design and installation coordination for their full-line of custom systems for closets, pantries, garages and storage areas.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
Working with a home organizer can be a very personal experience. We pride ourselves on the relationships and friendships we have built with our clients. It isn’t always easy to ask for help and our clients can be at times embarrassed at the situation they find themselves in. We compassionately, and with zero judgment, meet each client where they are and work together to find the perfect solution for them.
We have seen lives transformed and it is an honor to work with each and every client.
What’s been the best source of new clients for you?
The very best source of new clients is our existing clients. Referrals make up a large portion of our client base. We know when our clients are happy with their experience and have seen the life changing impact getting organized can have, they are very likely to refer us to their friends and family.
We also work closely with realtors in the area to assist their clients who are in the process of moving. Realtors know that when they have clients that need help getting their home ready to put on their market they can trust we will get the job done.
Contact Info:
- Website: https://www.serenityathome.org
- Instagram: @serenityathomedetroit
- Facebook: @SAHDetroit
Image Credits
Charity Goodman Photography