Alright – so today we’ve got the honor of introducing you to Juliana Lozada. We think you’ll enjoy our conversation, we’ve shared it below.
Alright, Juliana thanks for taking the time to share your stories and insights with us today. What’s the backstory behind how you came up with the idea for your business?
City of Dog NYC is a modern pet fashion brand inspired by New York City style and a deep love for dogs.
After more than 25 years working closely with dogs, we understand that they are not just pets—they are family. That’s why every piece is created with both comfort and style in mind.
Our collections combine clean design, unique colors, and a fashion-forward look, bringing a city lifestyle into dog apparel. From everyday essentials to statement pieces, each product is designed to make dogs feel good and look even better.
City of Dog NYC is for people who see their dogs as part of their identity—modern, expressive, and full of personality.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
have always worked with dogs, and from that experience came the idea of creating clothing for them. Living in New York City, where we experience all kinds of weather, I saw the need for pieces that are not only stylish but also functional and comfortable for everyday life.
I was born in Cali, Colombia, and my late husband was from another city. During our yearly trips to Colombia, through his brother Iván, I met an incredible atelier in . They played an important role in making this dream possible—helping me with sewing, guiding me, and showing me that the ideas I had could become real for City of Dog NYC.
We are committed to using the best possible materials, because we understand the responsibility we have. Our goal is to avoid any irritation or discomfort for dogs, ensuring every piece is safe, soft, and high quality. All of our fabrics are 100% Colombian.
Production is done in a women-led workshop, something that means a lot to me. Supporting and uplifting other women is a core part of this brand.
City of Dog NYC is a young brand, built over the past two years with passion and dedication. There was a moment when I had to pause everything due to the loss of my husband 🌈. But this brand gives me strength, hope, and the desire to continue moving forward and grow this dream.
I have always loved drawing monsters and painting—that’s how our logo was created. Every detail comes from my creativity and personal vision.
City of Dog NYC is a brand inspired by the city, made with love, resilience, and purpose—for dogs who are part of the family.
We’d love to hear a story of resilience from your journey.
City of Dog NYC started with a vision—not perfection.
There were moments with no sales, low engagement, and a lot of learning along the way. But instead of stopping, I kept building—piece by piece, post by post.
Today, every hoodie, every design, every detail represents more than style—it represents resilience, consistency, and growth.
This brand is proof that if you don’t give up, things start to move
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
When I started City of Dog NYC, I would overthink every detail—photos, products, website—waiting for the “perfect moment.” But that moment never comes.
The backstory is simple: growth only started when I let go of perfection and focused on consistency instead. Posting more, improving as I go, learning from real feedback—that’s what actually moved the brand forward.
Now I believe: progress beats perfection every time.
Contact Info:
- Website: https://www.cityofdognyc.com/
- Instagram: https://www.instagram.com/cityofdognyc?igsh=YTRpandndWNkeGhz&utm_source=qr
Image Credits
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