We were lucky to catch up with Julia Nikolaeva recently and have shared our conversation below.

Julia, appreciate you joining us today. Can you tell us about a time where you or your team really helped a customer get an amazing result?

About a year ago one of my client asked me “party planner” for her huge barmizva even it was about 300 people. I recommend my another client that was in this business but never did such a huge event! The party was absolutely amazing with “black tie” dress code. I was so impress what Michelle (party planner) did . So that night turned to her absolutely success, and she’s getting much more customers now! They both keep saying “thank you “ to me for such a convection!

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

5 years ago I was stay home mom, with no plane for my work… I can say I love my son more then anything on this planet, being just stay home mom made me really sad, I feel lost. I looked at my friends, most of them already had business and mostly in beauty industry. So got my first lash class. After my first lash class, I didn’t feel that I had the training and experience for the lashes to turn out the way I wanted. I realized, learning from professionals is essential. I took a lot of lash classes online in New York. Then after I moved to Florida, all of the moving expenses made money really tight. Then I heard about a great lash class with a professional trainer.
The cost for the lessons would take all the money we had left in our savings. I took a risk and my life has turned upside down! I made a huge investment in myself,
and I quickly saw success:
I made back the money I invested in the classes and much more.
I opened my own studio and
hired employees.
In the first 3 months we got over 300 new clients and
Now, I am speaking at lash conferences and life-streams.
Ambassador with worldwide lash show.
I created my own amazing lash brand and lunched it on my website. . I have written a manual where I put everything that I have learned. Im an educator. So it actually looks like I did my successful business in less then a year, and I continue to grow!

Can you tell us about what’s worked well for you in terms of growing your clientele?

This one of my favorite topic! And on my lash class I’m teaching my student how to get fully booked! So my number one is of course make sure you provide excellent service. In my studio we just do the best lash extensions and my team and me always learning something new, so we can offer creative design. Second and also very important is your customer service, my clients love to come to my studio, feel relaxed, we offer after procedure coffe, snacks, champagne. We are very focused on our clients we do know then is her birthday, what’s her kid name, and what’s he likes! Even you don’t have your own salone make sure your customer service is amazing! And clients that have such a great experience is going to referral you always! That is a key! Be active in social media, post about your business and that you are on top in your industry.

Okay – so how did you figure out the manufacturing part? Did you have prior experience?

I own my amazing lash brand. And it was so hard to find your best vendor. If you looking overseas first make sure, you find an actual manufacture, not a person that have access there. Check their website, and review. Samples is number one! Without try it first you can do your first order. I ordered about 50 samples from different manufacture to find my best one. And do not do your very first order big one, you don’t need a lot at the start. Aks a discount always, they will give it! My personal tip:)

Contact Info:

• Website: https://hitlashes.com/
• Instagram: https://instagram.com/hit_lashes?igshid=MzRlODBiNWFlZA==
• Facebook: https://www.facebook.com/profile.php?id=100086355447857&mibextid=LQQJ4d
• Youtube: https://www.facebook.com/profile.php?id=100086355447857&mibextid=LQQJ4d

Image Credits
I want to say huge thanks to my husband that always bealive in me and support me!