We recently connected with Julia Maldonado and have shared our conversation below.

Julia Maldonado, appreciate you joining us today. We’d love to hear the story of how you went from this being just an idea to making it into something real.

My corporate experience, mainly in technology and software, taught me the necessary lessons in operations, project management and internal processes that would be great in starting any business venture, but I also desired to create and innovate. How could I incorporate my professional knowledge and experience with my creative passion and desire at the same time?

After months of contemplating, I had the strong urge and desire to get back into Marketing and Advertising. Of course– I could use my creative talents AND my business process knowledge to help other like-minded entrepreneurs realize their dreams and grow their businesses! I decided to open my digital marketing agency in 2019. I’d offer small to mid-size businesses, marketing strategy and design services to help establish their own business brands and realize their entrepreneurial dreams.

I first determined what foundational services I’d offer based on my strengths, professional skills and knowledge. I also wanted to get back into doing something more creative, so I decided my three main service offerings would be website design, branding design and social media management. I then set-out to identify any gaps in my own knowledge base and learn as much as I could about the industry and competition; in order to become a subject matter expert in all three areas.

Finally, I created my internal business processes and mapped out what my customer’s journey would look like in order to deliver an effortless experience. To this day, I regularly fine tune my processes to better serve my clients and also make it a point to further my education about my industry, regularly.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

InTandem Digital Consulting is an online, digital marketing agency, based in Atlanta, Georgia. We offer a wide variety of custom, digital services like website design, branding identity, content strategy, customer experience strategy and social media management.

What sets us apart? We serve our clients with humility and see every one of them as a valued partner, working in tandem with us, to find appropriate and inspiring solutions. Our mission is to focus on providing an exceptional customer experience through your entire journey with us. Communication and setting proper expectations are paramount.

I’m passionate about people and find the most joy in creating and innovating. I have 20+ years of experience in Marketing and Advertising, spanning across different industries. 10+ years in Website Design, Logo Design, Customer Experience and Social Media Management.

At 39 years old, I can STILL beat anyone in a hand-stand-walking contest! Today, I get to work from anywhere. I get to create and innovate. I get to spend way more time with my children and family and on the things that matter most.

Together, Awe-Inspiring is Possible!

We’d love to hear a story of resilience from your journey.

Like many others, I faced trials and challenges growing up. My parents had a nasty divorce at a young age. I’ve dealt with some serious drug and alcohol addictions with many close to me and the horrific fall-outs associated with addiction. I’ve always carried this invisible badge of burden to take care of everyone and everything, but also refused to be a victim.

I am grateful every day for these early challenges, as they’ve made me who I am and built strength, character, grit and resilience within me. I’ve used this strength throughout my life to pursue my dreams and overcome adversity. I am the first woman in my family to graduate from college. I come from a long line of Irish and Italian immigrants. I got pregnant during my last semester of college and was bound and determined to finish school and get my degree; despite some family members telling me it couldn’t be done while pregnant and working two jobs.

Can you tell us about what’s worked well for you in terms of growing your clientele?

I think for me, my competitive advantage over other website designers or even agency owners is my dedication to customer experience. What I mean by that is that I focus very much on the entire, holistic engagement with my clients and really try to ensure that their every interaction with me, my company and our team members are positive and effortless. Setting proper expectations up front with my clients is habitual and communication is paramount.

I have seen the trend not only in my own industry, but in our society in general of companies not focusing on the customer experience, but more on self-service and the bottom line. As a consumer, it is so frustrating. I have vowed to never provide the same lack of service to my clients.

Focusing on CX and continual, long-term relationship building with my clients has led to a large customer loyalty base and many referrals for InTandem Digital.

Contact Info:

• Website: https://www.intandemdigital.com/
• Instagram: https://www.intandemdigital.com/
• Facebook: https://www.facebook.com/InTandemDigital
• Linkedin: https://www.linkedin.com/company/65507656/admin/feed/posts/
• Yelp: https://www.yelp.com/biz/intandem-digital-consulting-buford
• Other: Google My Business Profile 

Image Credits
Ashley Akins Photography