We’re excited to introduce you to the always interesting and insightful Jules Wortman. We hope you’ll enjoy our conversation with Jules below.

Jules, thanks for joining us, excited to have you contributing your stories and insights. Parents play a huge role in our development as youngsters and sometimes that impact follows us into adulthood and into our lives and careers. Looking back, what’s something you think you parents did right?

My parents have been such a rock solid foundation for me as a human, all the way around. While, at times, I wanted to run from their parenting, it was the best I could have asked for. The toughness, the honesty, the curves, the discipline, the Christian household, the “you will learn” and the encouragement molded me into who I am today. It was not easy and boy did I figure a lot of things out the hard way, but all-in-all the approach to parenting my brother and me made us the people we are today. Such cool and smart people. Love them.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Jules Wortman serves as president and CEO of Wortman Works Media & Marketing and the creator of MAMA, Make America Manly Again apparel based in Nashville, Tennessee. Wortman is a veteran public relations and marketing strategist who has developed several national and international campaigns for record labels, brands, commercial developments, authors, music, sports entertainment, special events and many others.

Her career path has included stops as a senior executive at major record labels, including Warner Bros. Records, MCA/Universal and Atlantic Records, as well as a at top professional wrestling organization seen in over 100 countries each week on various networks. Wortman recognizes her entry-level job at Nashville’s venerable entertainment PR firm, Network Ink Public Relations, as the most leveling job in her career.

As an industry leader, Wortman has served on the boards of the Country Music Association (CMA), the T.J. Martell Foundation, Gallatin Chamber of Commerce and Leadership Middle Tennessee. She has been an active member of Leadership Music, the Academy of Country Music, Leadership Sumner, NARAS and many other civic and philanthropic organizations.
Her clients include or have included lifestyle brands Old Glory Bank, Salt Life, Redneck Riviera, Swisher Sweets, Chevrolet (GM), Country Music Television (CMT), Warner Bros. Records, Universal Music, Sony Music, The GMA Dove Awards, KLove Awards, The ACA Awards on Fox TV, Time Life Music, TNA Entertainment, Red Light Management, Tim McGraw, Faith Hill, Blake Shelton, Deana Carter, Big & Rich, Billy Ray Cyrus, Kid Rock, The Charlie Daniels Band, Dr. Carol Swain, author Roger Simon, and many others. She currently manages The SteelDrivers, a GRAMMY® winning super group on Rounder Records.

She has also pitched and produced national TV shows on Fox Nation and Fox Business, CMT and GAC.

Wortman is a recognized as an expert in her field. She often serves as a respected voice in the media, having been profiled on CNN, GAC, CMT, Billboard magazine and other outlets as an authority on the entertainment space and media relations. Recognized as an outstanding alum from East Tennessee State University, Wortman provides counsel to the university, as well as a recurring adjunct professor at Belmont University in Nashville. She loves the outdoors and spends time playing tennis, hiking, gardening and paddleboarding.

How’d you build such a strong reputation within your market?

Drive, honestly, personality and building on the skills that were pretty much embedded in me from birth. “quick wit, problem solver and a good storyteller.” Additionally, always treating everyone with respect and giving people time. It is important to be a thoughtful and patient person even if time is constrained, you are in the middle of a big event or whatever the case may be. You just need to be calm and accommodating, especially in PR, as it is a people business and respect for others is something we should all be doing. Anyway, my point is, these traits have helped shape my reputation, along with my direct approach. I am not one to side step questions or play head games to make something fit the right mold. The best way to get something done, is be honest, direct and good at it. You know you have accomplished this when you hear others compliment your approach and the phone calls come in.

What’s worked well for you in terms of a source for new clients?

Usually it is word of mouth or those who have seen your results. You are your best source. Just be the person others want to be, in the good way, of course. Always listen, always talk to mentors and always take the phone calls or go after a client you feel conviction to work with.

Contact Info:

• Website: https://www.wortmanworks.com
• Instagram: @wortmanworksnashville
• Facebook: @juleswortman. @wortmanworksmedia&marketing
• Linkedin: Jules Wortman
• Twitter: @juleswortman or @wortmanworks
• Youtube: WortmanWorksTV

Image Credits

mostly me or staff

holding glassed. Michael Gomez