We’re excited to introduce you to the always interesting and insightful Jules Wortman. We hope you’ll enjoy our conversation with Jules below.

Hi Jules, thanks for joining us today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.

Honesty. Always be honest and forthright in everything you do. Stay true to your convictions and know that you will sleep better at night. It is easy to fall into corporate speak and ideals that often times do not match your beliefs, but in order to “tow the company line” you find yourself not being able to sleep at night. Remember, people respect those that lead, not follow. So be a leader in all that you do. I say this is different than the industry standard, because for the most part, it is.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Jules Wortman serves as president and CEO of Wortman Works Media & Marketing based in Nashville, Tennessee. Wortman is a veteran public relations and marketing strategist who has developed a number of national and international campaigns for record labels, brands, commercial developments, authors, music, sports entertainment, special events and many others.

Her career path has included stops as a senior executive at major record labels, including Warner Bros. Records, MCA/Universal and Atlantic Records, as well as a at top professional wrestling organization seen in over 100 countries each week on various networks. Wortman recognizes her entry-level job at Nashville’s venerable entertainment PR firm, Network Ink Public Relations, as the most leveling job in her career. It was a master class in execution that prepared her for managing expectations, leadership and both personal and professional growth. Network Ink is also where Wortman interned during her junior and senior years at East Tennessee State University.

As an industry leader, Wortman has served on the boards of the Country Music Association (CMA), the T.J. Martell Foundation, Gallatin Chamber of Commerce and Leadership Middle Tennessee, where she currently is on the executive committee and spearheads the communications committee. She has been an active member of Leadership Music, the Academy of Country Music, Leadership Sumner, NARAS and many other civic and philanthropic organizations. In 2019, East Tennessee State University presented Wortman with the “Award of Honor” for outstanding contributions she has made throughout her career in representation to her degree at the university.

Her clients include or have included lifestyle brands Salt Life, Redneck Riviera, Swisher Sweets, Chevrolet (GM), Country Music Television (CMT), Warner Bros. Records, Universal Music, Sony Music, The GMA Dove Awards, Salt Life, The ACA Awards on Fox TV, Time Life Music, Old Glory Bank, TNA Entertainment, Red Light Management, Tim McGraw, Faith Hill, Blake Shelton, Deana Carter, Big & Rich, Billy Ray Cyrus, Kid Rock, The Charlie Daniels Band and many others. She currently manages Raelynn, Alexis Wilkins, The SteelDrivers, a GRAMMY® winning super group on Rounder Records.

Wortman is instrumental in procuring and producing “The Pursuit! With John Rich” on Fox Nation. The 20-episode series launched in February of 2020 and is a huge success for the Fox News family. Wortman is a co-producer and the booking agent for the series.

Wortman is a 1989 graduate of East Tennessee State University after transferring from The Ohio State University in 1985.

Wortman is a recognized as an expert in her field. She often serves as a respected voice in the media, having been profiled on CNN, GAC, CMT, Billboard magazine and other outlets as an authority on the entertainment space and media relations.

She also serves as an adjunct professor at Belmont University in Nashville. She is an avid tennis player, paddle boarder, kayaker and reader. In her spare time, she enjoys writing, painting and interior decorating. She has two fabulous doodles that keep her busy. She is the daughter of the Nancy Wortman and the late Tom Wortman of Newark, Ohio.

What’s been the most effective strategy for growing your clientele?

The effective strategy for growing your clientele is results. PR is a results driven business, whether it is creating a compelling story, building strong relationships with the media and industry tastemakers and trust from all of them, including your clients, you will usually have a positive experience all the way around. Then, it is a word of mouth situation for your company.

How do you keep in touch with clients and foster brand loyalty?

My clients know that I am always open for business when they need us. I mean, there is a limit to the 24 hour quick stop approach, but we pride ourselves on the open door policy. It is important to establish a great line of communication with your client so they feel comfortable. Key is to develop a solid and consistent relationship with all of your team and your clients.

Contact Info:

• Website: www.wortmanworks.com
• Instagram: wortmanworksnashville juleswortman
• Facebook: Wortman Works Media & Marketing
• Linkedin: Jules Wortman
• Twitter: wortmanworks
• Youtube: Wortman Works TV

Image Credits
credit: Jules Wortman headshot: Michael Gomez