Alright – so today we’ve got the honor of introducing you to Juan Torres. We think you’ll enjoy our conversation, we’ve shared it below.
Juan , thanks for joining us, excited to have you contributing your stories and insights. Can you talk to us about how you learned to do what you do?
A lot of Discipline. It takes a while to develop your own sound especially with Music Production or Music Technology is that you cannot fake it at all..
Also all my mentors had me learning skipping steps that can be unnecessary, my young self always chose the hard route of doing everything my way, which proved to be inefficient. Ego can be extremely difficult to tame with time you learn to navigate around it. Peers also have knowledge in areas you probably have no experience at all. I think i’ve learned more from friends than anything.
The most important skills are to be capable of delivering the best work possible. it doesn’t matter how you do it but the result. result may vary, however failure it’s the core of success.
My biggest obstacle, was wanting to rush stuff and not take time to learn.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
My name is Juan Torres, i’m an Audio Engineer, Music Producer and Sound Designer.
I believe i have a very interesting resume, i worked in all kinds of areas when it comes to Audio.
I’ve worked as an Audio Engineer for big advertising spots, helping to craft the sound of them. some of my work includes Nissan’s Super Bowl ad starring Marcello Hernandez ‘El Test Drive’, Schwarzkopf’s campaign with Sofia Vergara ‘Keratin Blonde’, Volkswagen Ad with Tom Hardy and Tate McRae’s Neutrogena spots. Audio serves an important key role in the world of Film, TV and Videogames.
I also work as a Music Producer with upcoming artists from all over the world and work as an Audio Engineer as well.
During my early stages, i worked as a Recording Engineer, Mixing Engineer and Mastering Engineer.
it’s interesting to see how my career has morph to what it is today, i like to think of me adapting to the role i am asked to be part of.
What’s a lesson you had to unlearn and what’s the backstory?
I had to unlearn how to create. In general sometimes we believe that our taste, techniques or even the work we produce is meant to be in certain ways, perfect.
Learning in many aspects whatever you’ll do to create doesn’t matter in many occasions but the final product does was a difficult thing to digest. I was taught that in order to achieve something you have to be complex and make something in a certain way.
It has been an interesting overturn of events, since it was a lesson i tried to applied in many occasions, thinking i’ll succeed in every single step of my journey. However with time this lesson has been proven to be wrong. I think i go back to it once in a while and remember myself that it’s ok to change your mind about stuff you used to be so passionate about
What do you find most rewarding about being a creative?
The feeling of creating something people might see but they cannot recognize your face at all!
I’ve seen and listen to many of the Ads i worked on from Laundromats in Pico Blvd to Times Sq. which is crazy to think!
this made me appreciate and acknowledge how important Audio is in other environments that are not related completely to Music.
I heard music i worked on in Ads, videos and i’m proud of them, because it’s a memory of a different era in my life. Songs are like memories.
Working in Advertising stuff have taught me how easy is to forget something, Since ads are everywhere all the time, its interesting how much it takes 60 seconds to be iconic or interesting, is a totally different space and mentality.
Contact Info:
- Instagram: https://www.instagram.com/juantorresaudio/
- Linkedin: https://www.linkedin.com/in/juan-e-torres-camelo-159bb1154/
