We’re excited to introduce you to the always interesting and insightful Juan Tlaseca. We hope you’ll enjoy our conversation with Juan below.
Juan, thanks for taking the time to share your stories with us today Often the greatest growth and the biggest wins come right after a defeat. Other times the failure serves as a lesson that’s helpful later in your journey. We’d appreciate if you could open up about a time you’ve failed.
Being a small company and relatively new in the industry, I face a variety of obstacles and economic losses. My daily routine is getting into places that I’m not very comfortable with. Making investments in hopes of a fast ROI (return on investment). Seeking opportunities to grow the business and create revenue.
One of the biggest failures, yet learning experience was losses due to damages on property. This project was one of the first projects with my business, i was eager to make money and start a clientele. Quoted the customer a very reasonable ( Low end) just to start making money and making a clientele for business. Once i started the job, i realized that this project was bigger than what i anticipated and would need larger equipment. Having a contract with the client, i needed to move forward deal with the consequences. A one day project, became a 5 day project with rentals left and right, and to top it off one damage roof. This was the moment of truth, this was the moment i felt like quitting. Customer was not happy at all, demanded that his house get’s fixed, and employees seeking their compensation. I remember, sitting in my truck thinking of what i would of done different. Went home, sat in my mancave and started moving my pieces around. The very next morning, i reached out to the owner, said the roof was going to be repair and i would make sure he was taken care of. Went to the bank, got my savings out and transferred them to my business account, wrote checks for the employees and went back to finish picking up the debris from the property. That day, i realized that there must be a strong will on me to continue, and after my investments i had no choice but to continue. My loss of over $7,500 was a gain of experience. Today, i continue with my business, keeping in mind of my prices for the customer and for myself. Growing your business takes time, takes patience and most definitely takes courage to keep going especially after big losses.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
J’s green lawn and Tree Service offers a variety of options. From Mowing your lawn, trimming your tree, putting up a retaining wall or just fall/spring clean up. Our top priority is to make clients see the before and after on their property. Help clients give a more value good looking view to their property. Changing neighborhoods and making them look good.
One of many proud and exciting feeling is to have clients recommend you and treat you with trust. For us, a recommendation is your tip. It’s tells us we did a great service, we took care of their needs and most likely we will get call again.
What’s been the most effective strategy for growing your clientele?
Being a small business owner and on the lower end of the revenue, we don’t always have the ability to pay to promote business. In today’s world, it’s very common to promote and share on social media. Although, that has been a good source of promotion and showing my business, the key and most effective strategy has been through current clients/friends or at work scene promotions. New potential customers see my work, they approach me with questions and i always make myself available to explain my services and options.
How did you put together the initial capital you needed to start your business?
Funding a new project/business is a risk that puts your family financial in jeopardy. Striving to keep CC/loans to a minimum i tried to fund it all with current money i had with me. Business can have a spike and grow fast, or it can take years before you start seeing any profit. My put 70% of my savings into work, in hopes that i made more money. Today, I’m stable with my business and personal life. i still have a lot to grow, and it will take time. My savings are gone, but I’m happy where I’m heading.
Contact Info:
- Facebook: @jsgreenlawnandtreeservice
- Other: [email protected]