Alright – so today we’ve got the honor of introducing you to Juan Serrano. We think you’ll enjoy our conversation, we’ve shared it below.
Juan, thanks for taking the time to share your stories with us today Folks often look at a successful business and imagine it was an overnight success, but from what we’ve seen this is often far from the truth. We’d love to hear your scaling up story – walk us through how you grew over time – what were some of the big things you had to do to grow and what was that scaling up journey like?
Scaling up Reno City Cleaning was a journey filled with strategic planning, hard work, and a strong focus on both our team and our clients. When we first started, our primary goal was to provide exceptional cleaning services. However, we soon realized that the key to sustainable growth lay in taking care of our cleaners and ensuring top-notch customer service.
One of the critical strategies we implemented was investing in our cleaners. We believe that a happy, motivated team is essential for delivering high-quality services. We provided comprehensive training, competitive wages, and a supportive work environment. This approach not only improved our service quality but also reduced turnover, allowing us to build a reliable and experienced team.
Customer service was another cornerstone of our growth strategy. We made it a priority to understand our clients’ needs and exceed their expectations. By maintaining open communication, being responsive, and ensuring customer satisfaction, we built strong, lasting relationships with our clients. Their positive reviews and word-of-mouth referrals significantly contributed to our expansion.
We also embraced technology to streamline our operations and improve efficiency. Implementing a robust booking system, optimizing our scheduling, and using data analytics to make informed decisions helped us manage the growing demand effectively.
Our journey was not without challenges. There were twists and turns, and we made mistakes along the way. However, by staying true to our core values of taking care of our team and prioritizing customer satisfaction, we were able to navigate these obstacles and grow our business significantly.
Today, Reno City Cleaning is a thriving business, and we owe our success to the dedication of our cleaners and the loyalty of our clients. Our story is a testament to the power of focusing on people – both employees and customers – in building a successful and scalable business.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
my name is Juan Serrano, and I am the proud owner of Reno City Cleaning. Our journey into the cleaning industry began with a simple but powerful idea: to provide top-notch cleaning services that make a real difference in the lives of our clients. What started as a small venture in Reno has now grown into a trusted name in residential and commercial cleaning, serving a wide range of clients with diverse needs.
Our core services include comprehensive residential cleaning, commercial cleaning, deep cleaning, and move-in/move-out cleaning. We pride ourselves on delivering meticulous and reliable cleaning solutions tailored to meet the unique requirements of each client. Our team is trained to handle everything from routine maintenance to intensive deep cleaning, ensuring every corner of your space shines.
One of the problems we solve for our clients is the constant struggle to maintain a clean and healthy environment amidst their busy schedules. We understand that life can get hectic, and cleaning often takes a backseat. That’s where we step in, providing a service that not only meets but exceeds expectations, allowing our clients to focus on what truly matters to them.
What sets Reno City Cleaning apart from others in the industry is our unwavering commitment to both our clients and our cleaners. We believe that a happy team is the foundation of excellent service. By offering competitive wages, thorough training, and a supportive work environment, we ensure our cleaners are motivated and equipped to provide the best service possible. This approach not only enhances our service quality but also builds trust and reliability with our clients.
I am incredibly proud of the community we have built at Reno City Cleaning. Our clients trust us to take care of their homes and businesses, and we take that responsibility seriously. The positive feedback and referrals we receive are a testament to our dedication to quality and customer satisfaction.
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
One of the biggest lessons I had to unlearn was the belief that scaling a business is solely about expanding services and reaching more clients. Early on, my focus was heavily on increasing our client base and offering a wider range of cleaning services. While this approach brought in more business, it also stretched our resources thin and affected the quality of our work.
The turning point came when we received feedback from some clients about inconsistent service quality. It was a wake-up call that made me realize that scaling isn’t just about growing in size; it’s about maintaining or even improving the quality of service as you grow. This led us to revamp our training programs, invest more in our team, and streamline our services to ensure we could meet our high standards consistently.
By focusing on taking care of our cleaners and delivering exceptional customer service, we not only improved client satisfaction but also created a more sustainable growth model. This shift in perspective was crucial for our long-term success and reinforced the importance of quality over quantity.
What’s worked well for you in terms of a source for new clients?
The best source of new clients for Reno City Cleaning has undoubtedly been word-of-mouth referrals and online reviews. When clients are happy with our services, they naturally share their positive experiences with friends, family, and colleagues. This organic form of marketing has been incredibly effective for us.
Additionally, maintaining a strong online presence and encouraging satisfied clients to leave reviews has significantly boosted our visibility and credibility. Potential clients often look for social proof before making a decision, and positive reviews on platforms like Google and Yelp have played a crucial role in attracting new business.
Our commitment to high-quality service and excellent customer care has created a loyal client base that not only returns to us for repeat services but also actively promotes our business within their networks. This has created a steady and reliable stream of new clients, helping us grow sustainably and maintain our reputation for excellence.
Contact Info:
- Website: https://www.renocitycleaning.com
- Instagram: https://www.instagram.com/renocitycleaning/
- Facebook: https://www.facebook.com/profile.php?id=61557465003568
- Twitter: https://x.com/RenoCityClean
- Yelp: https://biz.yelp.com/home/OaO2lJJbk34mnznl0DV3rw/?utm_campaign=claim-flow-y4bweb&utm_content=login-cta-header-btn&utm_medium=y4bweb&utm_source=y4bweb-header

