We recently connected with Juan Marcano and have shared our conversation below.

Hi Juan, thanks for joining us today. We’d love to start by getting your thoughts on what you are seeing as some the biggest trends emerging in your industry

If the COVID 19 pandemic taught marketers something, a solid online presence is essential for your business. The need to create a website has changed from an option to a market. Short-form content is on the rise and doesn’t seem to slow down. Instagram Reels, TikTok, and YouTube Shorts are among the top channels for video-based content today.

Video marketing is ready to play an even more critical role in 2023 marketing, thanks to its ability to attract more attention and drive more engagement than any other content. It’s also in your interest to create shorter video content than previously found to be strongly favored by Instagram’s algorithms. In other words, more video means more exposure.

48% of customers use voice assistants for fashionable net seek. To adapt to this growing number, extra entrepreneurs can optimize their content material for voice search. Unlike textual content SEO, voice search optimization includes an extra awareness of long-tail keywords (more than three words) and query queries. Why? When human beings speak, they generally tend to invite questions in complete sentences.

A truly comprehensive brand is on the road at all levels. This means building a vast culture, building a complete team, building deep-level customer relationships with the diverse customers who serve, and fostering quality relationships within the community.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Since entering the marketing industry in 2016, I have built a successful marketing agency and have helped brands grow in terms of leads, sales and more. The journey was not always easy and there were many obstacles along the way.

When starting a small business, finding a way to generate leads should be a top priority. Even if your service isn’t perfect, you need to get feedback from real customers to get it perfect. You need to find a source of consistent lead generation, such as Email Marketing and Social Media Marketing. You need to know exactly how much reach you are doing to create a business.

As a person simply beginning out as an entrepreneur, I needed to put on a couple of hats. I needed to be the accountant, the patron support, the success supervisor, and the salesperson. It’s extraordinarily crucial to record the whole lot which you are doing in Google Sheets and Google Drive. Many marketers fall beneath the entice of making some other process for themselves. In the primary yr of my business, I struggled because it turned into entire chaos. I could awaken at a random time, ship humans messages on Facebook, and desire I generated business.

Can you share a story from your journey that illustrates your resilience?

Something that happened to me, and I know it also happens to a lot of marketers as well, is that I failed to create the brand around myself. I became obsessed with simply obtaining any other customer or more leads.

As a result, I wasn’t able to promote my business, and I just stayed trapped inside it. You want to determine what you need your enterprise to symbolize and exhibit it online to your social media systems and set up marketing for yourself. If you don’t exhibit who you’re online, you’ll simply emerge as any other commodity in your customers. Branding yourself enables you to procure new enterprise and enables present-day customers to live with you longer. In addition, whilst you are trying to go out of your regular business, more and more customers will start showing up.

Over time, I actually have generated a whole lot of publicity and created a robust online presence. This has helped my business develop at an exponential rate.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

It’s always a shock to know that others see us very differently from ourselves. Especially in the workplace, it is often very stressful.

“I don’t know. I’m not like that.”

Maybe it’s not. But that happens. And when they do, word-of-mouth and social media can make bad reputations stick more firmly than instant glue.

Your reputation is possibly your best asset withinside the commercial enterprise world. Looking after its miles is paramount – whether or not you’re recognition-constructing or setting up a lively defense while the going receives tough.

Managing your reputation desires to be cautiously deliberate and applied and ought to be a key part of your income and advertising strategy. Get it incorrect, and all that tough paintings may be misplaced in a moment. Get it proper, and you’ll be part of all the organizations that spring to thoughts while you consider who has a high-quality presence in their market.

Contact Info:

• Website: www.theonestopmktg.com
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