Alright – so today we’ve got the honor of introducing you to JP Engineerin. We think you’ll enjoy our conversation, we’ve shared it below.

Hi JP, thanks for joining us today. One deeply underappreciated facet of entrepreneurship is the kind of crazy stuff we have to deal with as business owners. Sometimes it’s crazy positive sometimes it’s crazy negative, but crazy experiences unite entrepreneurs regardless of industry. Can you share a crazy story with our readers?

Well one of the craziest things I’ve experienced in this industry was when me and my business partner had two studios in a building called “The Artist Factory”. There were at the time 10 different studio suites in the building. Love & Hip-Hop shot some of their first episodes in one of the rooms as well.

We just expanded to our 2nd studio space after a year and invested in new equipment. We were very excited for the expansion, but unaware of what was to come in the near future.

One day in late 2017, we were told by the lease holder that the building is being sold to a kidney dialysis center named “Davita” and we had less than a month to move out. Everyone in the entire building had to relocated in that timeframe as well.

At this time our business was at it’s peak and clients were booking studio time every single day in both of our studio suites.
I couldn’t believe this was legal to do (which is was not) so we sought out the owner of the building and confirmed that everyone should already be relocated and construction will begin shortly!

Having to rush back to the building and move out 2 studios full of equipment, I moved half of the equipment to my small apartment at the time, and my partner got the other half.

With no studio to record in and clients calling every single day, we had to make quick and smart decisions. For about 6 months we temporarily rented studio time for all of our clients at someone else’s studio in downtown Atlanta. We lost so much money and momentum in the mist of this, but stayed positive until we found another space to operate in exclusively.

This was by far one of the scariest times in business since becoming a studio owner. Staying positive and being a natural hustler, I found my way through it all and now own 6 different studio suites in Atlanta and in Dallas.

JP, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I am a studio owner / mixing & mastering engineer form Atlanta, Ga (Stone Mountain if you ask Omeretta lol)

I got my start in the music industry around 2013-2014 when I converted the small shed behind my mother’s house into a recording studio. Since then I created an online platform for artists to submit there songs that need to be mixed and mastered.

Now my clients are from all around world, sending me songs in many different languages for mixing and mastering.

My team and company has expanded and now I have 6 studio suites that are both private and publicly accessible for creatives to book studio time for recording, mixing, producing, etc.

I have 3 plaque awards for mix and mastering (2 Billboard and 1 Spotify).

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

I had to unlearn that you have to work with multi-platinum artists in the music industry in order to “make it”. Once I got to a point in my journey realizing that I had so much more success than many others that I used to look up to, without “selling my soul” or compromising my morals, I had a great awakening.

Stick to your path and only your path in this business. Don’t get side tracked from someone else’s success or you’ll get detoured for sure. Almost everyone in the music industry “looks” like they’re winning but only a few truly are and have been consistently.

We’d love to hear the story of how you built up your social media audience?

Right now I have about 25 thousand REAL followers on instagram, and that is where the bulk of my clients find me for services. I used to use 3rd party apps that allowed me to target local creatives in the music business automatically by following, liking, and commenting on their pages automatically every single day. This method grew my page and business tremendously which resulted in great amounts of success.

Nowadays apps like those are restricted, so I use the same method the app did but much much slower. Running google and facebook ads to target audiences are my go to now, but manually visiting potential clients profiles and showing love on their pages consistently works wonders!

Contact Info:

• Website: ProMixGlobal.com
• Instagram: @JPEngineerin
• Facebook: JP Engineerin
• Twitter: @JPEngineerin
• Youtube: JP Engineerin

Image Credits
@ShotByDen