Alright – so today we’ve got the honor of introducing you to Joy Williams. We think you’ll enjoy our conversation, we’ve shared it below.
Joy, appreciate you joining us today. What sort of legacy are you hoping to build. What do you think people will say about you after you are gone, what do you hope to be remembered for?
I hope that my legacy screams BE AUTHENTICALLY AND FEARLESSLY YOU ALWAYS!!! I am a black queer woman who takes pride in each of these controversial categories. I draw strength from standing firm in self and loving every ounce of my being unwaveringly.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
I am a 28-year-old career Firefighter building my vegan cuisine brand “Fine Fine Lemon Lime”. I began using the phrase “fine fine lemon lime” in reference to the appeal of my dishes in 2018. The phrase was catchy, my dishes were tantalizing, and before I knew it, I had a following. Initially, I simply enjoyed creating tasty plant-based meals for myself, especially since I was almost always disappointed whenever I’d try vegan options or restaurants. Then it hit me… The world needs the flavor and life that I bring to vegan cuisine. That’s what sets me apart. Bold flavor and bold personality! I’ve taken this passion for creating tantalizing dishes and shared it via YouTube cooking videos (Fine Fine Lemon Lime), Instagram (@FineFineLemonLimeOfficial), and every other month I host events so that my followers get an opportunity to taste the food that they’ve been drooling over online.
What do you think helped you build your reputation within your market?
Showcasing food from an intimate, almost seductive, prospective has helped build my reputation the most. My food photography and video creations instantly make you crave what’s being displayed whether it’s blueberry lemon poundcake or aromatic orange cauliflower. Creating content that makes my followers want to lick the screen reels them in, I then capitalize on this hunger by throwing events where they can indulge in real time. Confirming that the food TASTE as good as it LOOKS has also built my reputation in the South Florida vegan market.
We’d love to hear the story of how you built up your social media audience?
I started an Instagram page specifically for cooking and consistently posted various vegan creations from desserts to entrees, to fresh juices, and more. My following started with people that I knew from my personal Instagram page but with every new creation I gradually grew more followers. Before I knew it these followers were inquiring about getting their hands on my creations. Fast forward to today I have a strong audience who not only love the content posted on social media, but who also come out to my events so that they can taste these creations as well. From pictures/videos to sells, a love story.
Contact Info:
- Instagram: https://www.instagram.com/finefinelemonlimeofficial/
- Youtube: https://www.youtube.com/channel/UCcDkXkaU3f7aIidcU4ePREQ
- Other: Payhip.com/FFLL