We were lucky to catch up with Joy Mpezeni recently and have shared our conversation below.

Alright, Joy thanks for taking the time to share your stories and insights with us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?

Absolutely, naming my brand Pink Girl Teaches was a deeply personal and meaningful journey. It’s a name that carries a profound message rooted in my life’s mission and story, guided by the wisdom of Psalm 27:1, which reminds us that “The Lord is my light and my salvation; whom shall I fear? The Lord is the stronghold of my life; of whom shall I be afraid?”

The name Pink Girl Teaches is a reflection of my journey from vulnerability to strength, from innocence to wisdom, and from hopelessness to hope. Let me break down the significance of each part of the name:

Pink: Pink is a color that holds a special place in my heart. It symbolizes more than just a favorite color; it represents vulnerability, innocence, and hope. To me, pink feels warm and fuzzy, like a safe embrace. This color holds a deep meaning, dating back to my four-year-old self, who experienced moments of vulnerability and longing for safety and hope.

Girl: The term “Girl” is a powerful reminder of the four-year-old me and the challenges she faced. It signifies the resilience and strength that emerged from those early struggles, allowing me to become the woman I am today. But it also carries a broader meaning; it reminds me that there are countless women out there whose inner child yearns to be seen and heard, just as mine once did.

Teaches: Finally, “Teaches” embodies my commitment to healing and becoming whole. It signifies my mission to reach out to every woman whose inner child is fighting to be seen and heard, just as mine once did. I’m here to help them rebuild their shattered foundations, guiding them on their journey towards wholeness and empowerment.

So, in essence, Pink Girl Teaches is a brand that encapsulates my personal growth and transformation. It stands as a testament to the power of vulnerability, resilience, and hope, rooted in the scripture from Psalm 27:1, which reminds us that fear has no place in our lives with the Lord as our stronghold.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Absolutely, my journey is a testament to the power of transformation and the resilience of the human spirit. I’ve faced horrendous obstacles in my life, and I understand how pain can isolate and make you believe that healing and wholeness are beyond reach. I’ve been there, feeling like no one truly understood what I was going through.

My story is unique because I chose to do it publicly when I embarked on my healing journey. By sharing my own struggles and triumphs, I could create a space where other women, just like me, could find solace and strength in their healing journeys. I made a conscious decision to strip away the layers of shame, condemnation, guilt, and fear, even though I had felt them profoundly.

In 2014, I took a pivotal step and shared my story of childhood sexual assault through my first book, “Beyond the Mask.” This was the beginning of my mission to help others heal. In January 2015, I launched my first podcast, “Whispers of Purpose,” where I explored the themes of God’s unconditional love in healing and restoration.

As the years went by, my podcast evolved into “Project Real Love,” where I delved into the complexities of dating and relationships. During this time, I became a certified life coach, driven by my passion for guiding women towards healing and wholeness. In November 2019, I took a significant leap by uploading my first YouTube video, sharing insights into narcissistic abuse and my personal experiences from a volatile marriage.

This journey wasn’t without its challenges, but it has led me to where I am today—a trauma-informed narcissistic abuse recovery coach. My mission is to guide women who are ready to rebuild their shattered foundations, moving beyond mere healing to pursue wholeness.

Along the way, I’ve authored another book, “Fearless,” and created two guided journals: “BLOOM,” a self-awareness journal, and “BREATHE,” a journal tailored for survivors of narcissistic abuse. On June 6th, I launched “The Healing Lounge,” a membership community serving as the ultimate healing destination. It’s akin to the “Netflix and chill” of healing, offering an on-demand video library focusing on healing and wholeness, masterclasses, live monthly workshops, workbooks, daily devotionals, and much more. I’ve realized that healing is the crucial first step on our journey, but the ultimate goal is wholeness. That’s why all my programs and private coaching sessions are geared towards helping individuals achieve wholeness.

I’m working on my next book, “Healed to Whole,” which will be available in February. I’m incredibly proud of my work’s impact on countless women’s lives. I want potential clients, followers, and supporters to know that I’m here to guide them on their path to healing and becoming whole, embracing Psalm 27:1, where the Lord is our light and salvation, and fear has no place in our journey.

Any insights you can share with us about how you built up your social media presence?

Certainly, building a solid and engaged audience on social media has been a significant part of my brand’s journey. It’s a journey rooted in authenticity and a deep commitment to my mission. Here’s the story of how I achieved this, along with some valuable advice for those looking to establish a social media presence:

My social media journey began with the foundation of authentic storytelling. I shared the ups and downs of my personal healing and growth journey openly and honestly. Being vulnerable and genuine allowed my audience to connect with me more deeply. Authenticity is critical; people resonate with real stories.

Building an audience on social media takes time and consistent effort. I have maintained a regular posting schedule, ensuring my content is relevant, informative, and inspirational. Consistency helps your audience know what to expect from you.

I actively engaged with my audience through comments, likes, and meaningful conversations. I asked questions, encouraged discussions, and responded to comments promptly. Building a sense of community is crucial on social media.

I diversified my presence across various social media platforms, including Instagram, Facebook, YouTube, Instagram, and TikTok. Each forum has its unique audience, and being present on multiple platforms broadens your reach.

Collaborating with like-minded individuals and brands allowed me to tap into their existing audiences and vice versa. Partnerships can significantly boost your visibility.

I focused on providing value to my audience. I aimed to enrich my followers’ lives through educational content, inspirational quotes, or behind-the-scenes glimpses into my work.

I maintained a consistent brand image across all platforms. My brand colors, logo, and messaging are uniform, creating a cohesive and memorable brand identity.

I regularly analyzed my social media performance using analytics tools. This helped me understand what content resonated most with my audience, allowing me to refine my strategy over time.

Advice for Beginners:

For those starting their journey to build a social media presence:

Find Your Niche: Identify your unique voice and niche. What sets you apart? What value can you offer to your audience?

Be Patient: Building a substantial social media following takes time. Don’t get discouraged by slow growth in the beginning.

Focus on creating high-quality content rather than overwhelming your audience with posts. Quality content is more likely to be shared and engaged with.

Engage with your followers genuinely. Respond to comments, address concerns, and be present in your community.

Look for opportunities to collaborate in your industry or niche. Collaborations can introduce you to new audiences.

Be open to learning from your analytics and feedback. Adapt your strategy based on what works best for your audience.

Stay true to your brand’s mission and values. Authenticity will resonate with your audience.

Building a social media presence is an ongoing journey, and it’s essential to enjoy the process, stay true to your message, and remember that meaningful connections matter more than numbers.

How’d you build such a strong reputation within your market?

Building a reputation within my market has been a journey deeply rooted in values such as transparency, honesty, integrity, and faith. Here’s how these principles have played a pivotal role in shaping my reputation:

Transparency has been at the core of our approach. I’ve shared my journey, including the challenges and lessons I have learned, with complete openness. My audience appreciates the genuine and unfiltered look into my life, creating a sense of trust and connection.

Honesty has been my guiding principle in all my interactions. I have openly discussed my experiences, even the difficult ones, to provide my audience with authentic insights. This honesty has resonated with my followers, who value real and relatable content.

I have been willing to be “naked and unashamed” with my audience, revealing my true self without fear of judgment. This vulnerability has allowed me to connect deeply emotionally with my followers, fostering a sense of community and understanding.

My unwavering faith in God has been a driving force behind my journey. I have openly shared my spiritual beliefs and how they have played a crucial role in my journey to wholeness. This faith has provided me with strength and resonated with individuals who share similar beliefs.

Integrity has been the cornerstone of my reputation. I’ve consistently upheld my values and principles in all my online and offline interactions. This commitment to integrity has earned me the respect and trust of my audience and peers in the industry.

In summary, my reputation within my market has been built on a foundation of transparency, honesty, vulnerability, faith in God, and unwavering integrity. These principles have shaped my brand and created a community of individuals who resonate with my message of healing, wholeness, and the unwavering belief in Revelation 12:11 “And they overcame him by the blood of the Lamb, and by the word of their testimony.” My market recognizes the authenticity and value I provide, which has been instrumental in building my reputation over time.

Contact Info:

• Website: https://www.pinkgirlteaches.com
• Instagram: https://www.instagram.com/pink_girl_teaches
• Facebook: https://www.facebook.com/pinkgirlteaches77
• Youtube: https://www.youtube.com/c/PinkGirlTeaches
• TikTok: https://www.tiktok.com/@pink_girl_teaches