Alright – so today we’ve got the honor of introducing you to Joy McLaughlin-Harris. We think you’ll enjoy our conversation, we’ve shared it below.

Joy, thanks for joining us, excited to have you contributing your stories and insights. Risking taking is a huge part of most people’s story but too often society overlooks those risks and only focuses on where you are today. Can you talk to us about a risk you’ve taken – it could be a big risk or a small one – but walk us through the backstory.

So Business was booming and all of a sudden things took a turn for the worst. It was looking like I was going have to close the doors bit instead I pivot. My numbers took a 60% hit with the emerging of AI, CHAT GPT and so many other new marketplace trends around branding. As a Rebrand coach at the time, people started to use AI for updated head shots and Chap GPT for Brand strategy and more. I was told by clients, I no longer need your service or I am going to use Ai for my headshots. Wow, Just wow, I never thought it was going to have a major impact on my revenue. I took a risk. Instead of closing the doors. I pivot into the mindset coaching space since every client that gave me a review said, “you help me get unstuck and changed my mindset.” I took class after class and back to back trainings on mindset transformation. I was pretty much already doing the work but I had to introduce myself to the marketplace as a Mindset Coach over a Brand Coach. I had to change my target audience, marketing and language to be considered as an expert in this field. After 6 months of making adjustments for my pivot. I launched to the marketplace my new title and services. I also changed to be more consistent on linked in. Well 30 days after launch, I got my 1st 5 figure contract with my new audience and its been going well. I still working though growing pains but I am still in business.

Joy, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I am a Shift Doctor, Global Mindset Coach and International Speaker. Through my company Touch of Joy International, we help leaders and faith-based christian entrepreneurs shift from stuck to become unstoppable through Mindset Coaching, Personal development and capacity building. The problems my company Touch of Joy International solve is helping clients shift from neighborhood to nations, find their voice and shift from trading time in for money to getting their money to work from them . These are the 3 ways we help clients get unstuck through our services. We serve clients that are dual-preneurs, ready to make money in their sleep and tire of feeling muted in their gifts/talents. We work from a 3 M’s to Success framework, Mindset, Maximize and Monetize. We believe, at every level of evolution you must have a mindset shift and when you change your mindset, you change your life.

How did you put together the initial capital you needed to start your business?

Wow, I had $5 and a Dream. I went to investors with a business plan. I shared my vision and just like that, I was able to get the seed money from 4 investors to help me get started with my business. I struggled to pay them back because at the time, I did not have multiple income sources and I was trading time in for money. They are all paid back today but multiple streams of income was the 1st thing I had to tap into to get more money coming in. That looked like creating books, digital products and some tangible products. I also learned about building business credit so that helped as well. This season also taught me the power of budgeting.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Consistency…Even when things were hard, I still showed up. I did rest when needed and took pauses but one thing I always hear is about my consistency. People can trust me show up. If I say I going live 30 days, I am there all 30 days.

Contact Info:

• Website: https://shiftwithdrjoy.com
• Instagram: @shiftwithdrjoy
• Facebook: @shiftwithdrjoyministries
• Linkedin: Joy McLaughlin-Harris
• Twitter: @shiftwithdrjoy
• Youtube: @shiftwithdrjoy

Image Credits

Mario Prezzy