We were lucky to catch up with Joshua Proche’ recently and have shared our conversation below.

Joshua, thanks for taking the time to share your stories with us today Looking back, do you think you started your business at the right time? Do you wish you had started sooner or later

I wish I would have started sooner…. Back in High School is when I really got a taste for what I am doing now. I was on the basketball team and we formed a little group called ROVO and we started selling shirts.. Little did we know that everyone would want one… It kinda took off and we had everyone at the school wanting to support us. Fast forward to my senior year in college which was 2019 is when I started building the foundation for my brand. By 2o2o we were an official LLC and learn how this game works. I was about to graduate and I had just figured out what I wanted to do with my life and I knew it had nothing to do with my major, I had to get a job once I graduated so I can really start investing in our business. If I would have started earlier I probably would not have gone to college and I would have been focusing on getting money and investing in my future. It would have taught me a lot more but at an earlier age and I would have been a little more advanced than my peers. I would not have changed anything because of the relationships I have been able to make. Meeting certain people have really allowed me to understand what it takes to run a company and build generational wealth.

Joshua, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I was raised in Dallas, Texas by my mom, grandmother, and uncle. I come from a sports background and that is what took up most of my time as a child and teenager. I was so convinced that I was going to be a professional athlete but life didn’t work out that way. I end up walking away from the game at 19 and I have been on a self-discovery mission ever since. I got into selling clothes simply by making merch for my brothers and I. My older brother came up with the concept of our brand and I took control of it from there. We sell clothing right now but in the future, we definitely will be venturing out into other products and services while keeping our same brand name. The discipline and craft it takes to actually run a business are just like anything else. It has been a big learning curve because I had to learn about accounting, taxes, website development, graphic design, logistics, etc… It can be overwhelming but I love learning about how the business operates. I think what makes us different than a lot of brands out there, especially in Dallas is the fact that our brand started with 3 blood brothers and we were able to bring on our lifelong friends of 10-15 years to help us elevate and run the business. I don’t think anyone has done that. Back in 2019 when we started selling merch, my brothers were both college athletes and they were promoting the brand a lot. So we go a lot of backlashes and people telling us we had to stop because of the NIL rule. Fast forward to 2023 and now the NIL trend is the biggest thing in college sports. I also believe that my little brother Jacob Proche’ was the first college athlete with an LLC.. Those accomplishments are very rare.. I am proud of the relationships and the knowledge we have learned over the years and being able to do it with your family only makes it better. It’s all about building generational freedom. Nothing more Nothing less.

How about pivoting – can you share the story of a time you’ve had to pivot?

When I was 19 and I stopped playing sports that were the biggest pivot of my life.. For the first 19 years of my life, all I knew was sports. I knew about other professions in the world but none of those things really interested me. The journey of self-discovery is hard and scary. It took me years to find what I really cared for and I know for all of the athletes out there who eventually have to put the ball down it can get scary for them as well. I’m here to tell you that it’s okay, just trust your journey and do a lot of self-evaluating.

How do you keep your team’s morale high?

As a leader of a team, you have to learn to deal with all personalities and make sure everyone feels included. You have to create the culture.. and keep the energy right.. Once that is developed and each team member knows their role, then the potential for your business is limitless.

Contact Info:

• Website: channel3forever.com
• Instagram: channel3forever
• Facebook: channel three.
• Twitter: channel3forever

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life is a game, play to win! always remember to trust your journey and understand that success is your ability to channel three things within mind, body, and spirit.