We were lucky to catch up with Joshua Lowe recently and have shared our conversation below.

Joshua , thanks for taking the time to share your stories with us today Parents can play a significant role in affecting how our lives and careers turn out – and so we think it’s important to look back and have conversations about what our parents did that affected us positive (or negatively) so that we can learn from the billions of experiences in each generation. What’s something you feel your parents did right that impacted you positively.

As an adult I look back on my childhood and I think about the things my parents taught me and how it shaped me as an adult and a business owner. Things that stick out to me is 1: Always Do My Best: I was never made to be perfect. My parents just wanted me to do my best. That was in everything from my School work, to playing Soccer, or doing martial arts
2: Always Work Hard: My Dad was always a business owner. He would sometimes be up before I got up for school, and sometimes come home at my bedtime. But watching my Dad be a business owner all my life helped shape my work ethic as an adult.
3: Always Follow Your Dreams: Both of my parents have always been really supportive of anything I’ve done. From playing in bands, to being a photographer, or being the editor of a music publication.
4: Be There- This one is a big one. With my Dad being a business owner, again he worked A LOT. He would be there before his employees got there and would stay after they left to make sure things were done. He often work on Saturdays, but if I had a Soccer game, Karate Tournament, or my band was playing somewhere close, he made sure he and my mom were there. Even if that meant going back to work after, they would be there. If it was important to me then they were there. Being a Dad now myself, I make sure my kids know I’m there. At the end of the day that’s what matters.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My name is Joshua Lowe. I’m the owner of Joshua Lowe Photography in Upstate South Carolina, and I’m also the Editor of Soundlink Magazine. I started my photography journey in 07, when I received my first point and shoot camera. From there I began to develop my craft, and transition into music photography. After upgrading to my first DSLR camera, I began to shoot pictures for friends who were playing in bands, and because of that I got hooked up with Jay & Amanda McAbee who owned a music venue called The Channel. Jay gave me a chance to grow and learn more about music photography. Because of Jay, I was able to connect with people in the music industry, and was able to cover larger shows. Fast forward to 2013 and Soundlink Magazine was born. Soundlink Magazine, was created to bring music and pop culture to people all over the world. I’m very proud of what our brand has grown into. What started as just a couple of guys having fun, has turned into a known brand in the music industry. Soundlink has grown from just a music news and concert review website, to providing readers with interviews with their favorite artists.

How about pivoting – can you share the story of a time you’ve had to pivot?

When Soundlink Magazine first started we were under a different brand. At the time we were going by the brand Southeast Pit Report. It was a play on our location, and where we mostly covered shows at, and in 2017 we had grown our staff, we had grown our social following and we had grown out audience. At that point myself and one of my staff members had been bouncing around the idea of a rebrand. We were afraid we would lock ourselves into just this little blog that covers shows in the Southeast and not be taken as serious as we could be. But on the flip side of that, we were worried if we rebranded, we’d have to reestablish ourselves in the music industry. I remember for months Trenton and I would be bouncing brand ideas off each other and then if we liked one, look for domains and Google searches. Then one day I was at lunch at the job I worked at, we were talking on the phone and we some how come up with Soundlink Magazine and it just stuck. We knew we had found the right now. Once we rebranded, it seemed like things took off for us. We had more opportunities to cover larger festivals and artists, our numbers increased, our social media following increased.

Any insights you can share with us about how you built up your social media presence?

As a media outlet, social media is king! We want to reach as many readers as possible. So we have a system. We use to blast our posts and get a huge spike in traffic for a a few hours then it would die down. So to help build our presence online, our team doesn’t share the post at the same time and it shared straight from our social media platforms. Our strategy is 1-2 people share a post on personal pages, groups, twitter etc, then in a few hours 1-2 more team members share it on their pages and different grounds. This allows the post to stay at the top of the feeds without paying to boost it.

Contact Info:

• Website: www.JoshuaLowePhotography.com www.soundlinkmagazine.com
• Instagram: Instagram.com/Joshualowephotography Instagram.com/soundlinkmag
• Facebook: Facebook.com/soundlinkmag
• Twitter: Twitter.com/Soundlinkmag
• Youtube: SoundlinkTV

Image Credits
Joshua Lowe Photography/Soundlink Magazine