We were lucky to catch up with Joshua Boyce recently and have shared our conversation below.
Alright, Joshua thanks for taking the time to share your stories and insights with us today. Alright – so having the idea is one thing, but going from idea to execution is where countless people drop the ball. Can you talk to us about your journey from idea to execution?
The Story of Boyce Bros Lacrosse
Joshua Boyce always believed in the power of family and the value of hard work. It was late one evening after a family lacrosse practice when the idea first came to him. Hudson and Mason, then just 9 and 8 years old, were practicing their shooting drills in the backyard, their passion for the game unmistakable. Watching his sons’ dedication, Josh thought, What if we could share this love of lacrosse with others? What if we could build something bigger—something that not only showcased our journey but inspired others?
That night, the idea for Boyce Bros Lacrosse was born.
The next day, Josh sat down with a notebook and started brainstorming with the boys. The goal was clear: to create a platform where the family could share their love for lacrosse, document the boys’ growth, and teach valuable lessons about the sport. But he knew an idea was just the beginning. To make it work, they’d need a plan.
Step 1: Research and Learning
Josh began by diving into the world of social media. He spent hours researching successful TikTok and Instagram accounts in the sports niche. What content worked? What connected with audiences? What hashtags and trends drove engagement? He also talked with other lacrosse families, learning what they were looking for online and what gaps existed in the community.
Simultaneously, he worked with Hudson and Mason to come up with their unique angle. They didn’t just want to share highlights; they wanted to bring value—tips for younger players, drills to try at home, and even the occasional funny or relatable family moment.
Step 2: The Setup
Next came the technical side. Josh created the social media accounts—TikTok (@boyce.bros.lax) and Instagram (@boycebroslax)—and worked on branding. The family decided on the name Boyce Bros Lacrosse because it captured their identity as a family-first, lacrosse-loving crew. He designed a simple logo and settled on a clean, professional look for their pages.
With the accounts live, they filmed their first few videos: Hudson demonstrating shooting techniques, Mason showing off defensive moves, and the brothers having some fun trick-shot competitions. Josh learned how to edit videos, add music, and incorporate captions, all while making sure the content stayed authentic to their family dynamic.
Step 3: Consistency and Content
The next few months were a grind. Josh and the boys committed to posting regularly—at least 3-4 times per week on TikTok and a few times a week on Instagram. They experimented with different types of content: tutorials, behind-the-scenes looks at practice, and motivational messages.
The boys were excited but nervous at first. “What if no one watches?” Hudson asked one night. “What if people don’t like it?” Mason added.
Josh reassured them: “It’s not about the numbers – or comments and likes. It’s about doing what we love and sharing it with others. If we stay consistent and keep improving, the right people will find us.”
Slowly but surely, their efforts started to pay off. One of their TikTok videos—a fun shooting competition between Hudson and Mason—went viral, racking up thousands of views overnight. The boys couldn’t believe it. “Dad! Look at the comments!” they shouted, reading out messages from kids saying how much they loved the video and couldn’t wait to try the drill themselves.
Step 4: Engaging with the Community
As their follower count grew, Josh realized the importance of building relationships with their audience. He encouraged Hudson and Mason to respond to comments and even started hosting live Q&A sessions where the family could interact directly with followers. They began collaborating with other lacrosse families and coaches, further expanding their reach.
The family also leaned into their unique strengths. Hudson and Mason’s brotherly bond became a central theme of their content. Whether they were competing in challenges or joking around during practices, their authenticity resonated with people.
Step 5: Expanding the Brand
Once the Boyce Bros Lacrosse community was established, Josh began thinking about ways to expand. They launched merchandise, starting with simple T-shirts and hoodies featuring their logo. It was a learning curve—figuring out suppliers, designing the products, and setting up an online store—but seeing their followers wearing Boyce Bros gear was worth it.
The Present and Beyond
Today, with 16k followers on TikTok and nearly 10k on Instagram, Boyce Bros Lacrosse is more than just a family project—it’s a movement. Josh, Hudson, and Mason have built a community of players, parents, and fans who share their passion for the game.
But for Josh, the real success lies in the memories he’s made with his sons. “This isn’t just about lacrosse,” he says. “It’s about teaching them the value of hard work, perseverance, and staying true to who we are. If we can inspire even one kid to pick up a stick and fall in love with the game, we’ve done our job.”
And so, the Boyce Bros Lacrosse journey continues—one post, one drill, and one moment at a time. Together, we’re growing the game.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Boyce Bros Lacrosse is a family-driven initiative founded by Joshua Boyce and his two sons, Hudson and Mason, who are passionate lacrosse players. Their mission is to share their love for lacrosse, document the boys’ growth in the sport, and provide valuable content to the lacrosse community.
Background and Motivation
The Boyce family’s journey into the lacrosse community began with Hudson and Mason’s early involvement in the sport. Recognizing the limited online resources tailored for young lacrosse enthusiasts, Joshua envisioned a platform that would not only showcase his sons’ development but also offer educational and entertaining content for players, parents, and fans alike.
Content and Services:
Through their TikTok account (@boyce.bros.lax) and Instagram profile (@boycebroslax), Boyce Bros Lacrosse delivers a variety of content, including:
• Skill Demonstrations and Tutorials: Hudson and Mason showcase techniques and drills suitable for young players aiming to enhance their skills.
• Game Highlights: The brothers share notable moments from their games, providing insights into youth lacrosse competitions.
• Community Engagement: The family emphasizes the importance of community involvement, as seen in their efforts to assist in local clean-up activities following natural events. 
Unique Value Proposition:
What sets Boyce Bros Lacrosse apart is their authentic family-oriented approach. By highlighting the bond between siblings and their shared passion for lacrosse, they create relatable and inspiring content for families and young athletes. Their commitment to consistency and authenticity has fostered a supportive community of followers.
Pride and Achievements:
The Boyce family takes pride in the positive impact they’ve made within the lacrosse community. Their content not only entertains but also educates and motivates young players to pursue their passion for the sport. The growth of their online presence is a testament to their dedication and the value they provide to their audience.
Key Messages for Followers and Fans:
Boyce Bros Lacrosse is more than just a social media presence; it’s a testament to the power of family, passion, and community. They aim to inspire young athletes to embrace lacrosse, encourage families to engage in shared activities, and highlight the importance of giving back to the community. Through their journey, they demonstrate that with dedication and unity, it’s possible to make a meaningful impact both on and off the field.
We’d love to hear the story of how you built up your social media audience?
How We Built Our Social Media Audience and Advice for Beginners
The journey to building an audience on social media for Boyce Bros Lacrosse was equal parts strategy, creativity, and perseverance. It wasn’t an overnight success—it was a step-by-step process fueled by our passion for lacrosse and a desire to connect with others who love the game.
Our Story
1. Starting with a Purpose
We began by asking ourselves: What’s our goal? For us, it was clear—we wanted to share our love for lacrosse, document Hudson and Mason’s growth, and inspire and educate young players and families. This clarity gave us direction as we built our content.
2. Consistency is Key
We committed to a posting schedule early on, ensuring we uploaded content regularly. On TikTok, we posted fun, short-form videos showcasing lacrosse drills, tricks, and family moments. On Instagram, we focused on a mix of high-quality photos, game highlights, and reels. This consistency helped keep our audience engaged and our growth steady.
3. Creating Value-Driven Content
We realized early that people follow accounts that offer them value. Instead of just showing our journey, we focused on teaching. Tutorials like how to improve shooting accuracy or practice defense at home became some of our most popular posts.
4. Engaging with the Community
Engagement was a game-changer for us. We made it a priority to respond to comments, answer questions, and host Q&A sessions. We also collaborated with other lacrosse content creators, which helped expand our reach and brought in new followers who aligned with our niche.
5. Staying Authentic
One of our most important principles was to stay authentic. The connection between Hudson and Mason—the sibling bond, the occasional competition, and their shared passion—was something we highlighted in our content. This authenticity made us relatable to families, kids, and lacrosse enthusiasts.
6. Leaning into Trends
We paid close attention to trends on TikTok and Instagram. Whether it was a trending sound, hashtag, or video style, we adapted it to fit the lacrosse niche. This helped us stay relevant and reach new audiences.
7. Learning Along the Way
There were mistakes—videos that flopped, strategies that didn’t work—but we saw each as a learning opportunity. We analyzed what worked and doubled down on it, continuously evolving our approach.
Advice for Beginners
1. Define Your Purpose
Before posting, ask yourself why you’re creating content and what you hope to achieve. A clear purpose will guide your strategy and make your content more cohesive.
2. Start Small, But Start Now
You don’t need fancy equipment or a massive budget to begin. We started with just a phone and some creative ideas. Focus on getting started and improving as you go.
3. Be Consistent
Posting regularly builds trust with your audience and keeps your account active. Even if you start with one or two posts a week, stick to your schedule.
4. Create Content That Adds Value
Whether it’s educational, entertaining, or inspiring, your content should offer something valuable to your audience. Think about what they need and how you can provide it.
5. Engage with Your Audience
Social media is about building relationships. Reply to comments, ask questions, and make your followers feel like they’re part of your journey.
6. Experiment and Adapt
Try different types of content—videos, photos, reels, stories—and see what resonates with your audience. Pay attention to analytics and adapt your strategy based on what works.
7. Stay Authentic
People connect with realness. Don’t try to be something you’re not—show your personality, share your story, and let your passion shine through.
8. Be Patient
Building an audience takes time. Celebrate small wins, stay consistent, and focus on providing value instead of chasing numbers.
Final Thoughts
Building Boyce Bros Lacrosse’s audience was about more than just numbers—it was about creating a community. We learned that when you stay true to your mission, provide value, and engage authentically, your audience will follow. Whether you’re just starting out or looking to grow, remember: it’s a marathon, not a sprint. Stay passionate, stay consistent, and success will come.
Is there mission driving your creative journey?
The Mission Behind Boyce Bros Lacrosse
At the heart of Boyce Bros Lacrosse is a simple but powerful mission: to inspire, educate, and connect with the lacrosse community while celebrating the values of family, hard work, and passion for the game.
When we started this journey, it wasn’t just about sharing Hudson and Mason’s growth in the sport. It was about using their journey to motivate others—whether that’s a young player picking up a lacrosse stick for the first time, a parent looking for ways to bond with their kids, or a family striving to stay active together.
Our Goals
1. We have been so inspired by the Christian faith community in lacrosse and continue to connect and use our platform for the glory of Jesus Christ.
2. Inspire a Love for Lacrosse
Lacrosse is more than a game—it teaches discipline, teamwork, and resilience. Our goal is to show the joy and life lessons the sport can offer. By sharing drills, tips, and fun moments, we hope to make lacrosse accessible and enjoyable for everyone, no matter their skill level.
3. Build a Community
We want Boyce Bros Lacrosse to feel like more than just a social media presence; we want it to be a hub where players, parents, and fans can connect. Whether it’s through our videos, live Q&As, or collaborations with other creators, we aim to foster a sense of belonging and support.
4. Highlight Family Values
As a father and two sons working together, we see this as more than a content-creation project—it’s a way to strengthen our bond and show others the importance of family teamwork. The sibling rivalry, shared victories, and lessons learned along the way are central to our story.
5. Provide Value to Followers
Education is a key pillar of our mission. Through tutorials, drills, and game insights, we aim to equip players with tools to improve their skills and confidence. We also focus on creating content that’s both relatable and entertaining, blending education with fun.
6. Give Back to the Sport
Lacrosse has given so much to our family, and our mission is to give back by growing the sport’s visibility and accessibility. Whether that’s by encouraging new players to join or inspiring experienced players to push their limits, we want to leave a positive mark on the lacrosse community.
What Drives Us
What truly fuels us is knowing that our content makes a difference. Whether it’s a message from a young player saying they tried a drill they learned from our video, or a parent sharing how our journey inspired their family to take up lacrosse, those moments remind us why we started.
The Big Picture
Ultimately, Boyce Bros Lacrosse is about more than just lacrosse. It’s about passion, family, and the idea that with consistency and love for what you do, you can inspire others to chase their own goals. If we can bring people closer to the game and closer to each other, then we’ve fulfilled our mission.
Contact Info:
- Website: https://www.boycebroslax.com
- Instagram: https://instagram.com/boycebroslax
- Twitter: https://x.com/boycebroslax
- Youtube: https://www.youtube.com/@boycebroslax
- Other: TikTok:
https://tiktok.com/@boyce.bros.lax
