We recently connected with Josh Schneider and have shared our conversation below.

Josh , appreciate you joining us today. What’s the backstory behind how you came up with the idea for your business?

I came up with the concept for New Romantic Tattoo as a creative space to share with like minded artists. Everything in the shop is hand painted by our artists, as well as some work by our friends. I chose the color palette of the shop & painted everything from the ground up, including all the murals. I was trying to do something I hadn’t seen done before, & I think we are continually making it our own.. We are all super into music, films & other esoteric art, & It shows in the art we create. The name of the shop is a tribute to the punk/goth/new wave influence from my childhood

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

So New Romantic Tattoo is a tattoo shop, and we work mostly be appointment, but we can do walk-ins if time allows. We provide full custom tattooing & also have tons of original flash designs to choose from as well. We offer an inclusive, clean & gothy environment that is designed to help bring the clients ideas to fruition.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Consistency, Reliability, Good customer service. The ability to actually listen & give the client what they want, or even better exceeding their expectations. Clean linework, smooth shading & bright colors. Excellent music & plenty of snacks. Great staff. People also seem to like how much I share about my cats

How about pivoting – can you share the story of a time you’ve had to pivot?

Well I’ve been tattooing since 1999, so the business has changed a lot since then. I’ve been in the Hollywood area for 25 of those years, so I’ve been through a lot of ups & downs :strikes, economy, Covid, recessions. Tattooing has become really popular, so walk ins aren’t really what they once were, & figuring out how to do your thing can be challenging. I tattoo mostly larger pieces, & I do a lot of cover up work, so that has helped me with a particular clientele that is looking for a second coat, or helping to fill out their bodysuit. I really have met some of the most amazing people since I started my career, I’m really grateful for that.

Contact Info:

• Instagram: Newromantictattoo
• Facebook: New Romantic Tattoo
• Yelp: New Romantic Tattoo
• Other: New Romantic Tattoo
  4226 Melrose Ave
  LA CA 90029