Alright – so today we’ve got the honor of introducing you to Josefina Jimenez. We think you’ll enjoy our conversation, we’ve shared it below.

Josefina, thanks for taking the time to share your stories with us today It’s always helpful to hear about times when someone’s had to take a risk – how did they think through the decision, why did they take the risk, and what ended up happening. We’d love to hear about a risk you’ve taken.

May 3rd 2019, a day that changed my life forever! I was 37 weeks pregnant with my 2nd child Bruno, when unexpectedly in the span of 8 hours(while I was sleeping) the worst thing imagineable occurred. The next day I show up to the hospital as I had no fetal movement for hours and was given the gut wrenching life altering news that my son was dead. A shock like no other, a pain that will never subside, you only learn to live with the pain and accept the grief of what your life “would’ve been”. This left me with an emptiness inside that felt like I was dying slowly every single moment of my life, to be honest I would have preferred to than to experience that type of pain. After 16 hours of endless emotional and physical pain from birthing my dead child, I learned one of the greatest lessons of love in life, unconditional love. I held him for hours selfishly, because I couldn’t get myself to physically detach and let go only to then realize that the most selfless act of love is the art of letting go if that means that that’s what’s best for the one you love. As much as my selfish desires wanted to keep holding his deteriorating little body, my love for him was so immense that I surrendered him over, keeping him forever in my heart, soul, mind, and as inspiration. He changed me forever, he gave me a friendly reminder that we live our lives “knowing” that we could be gone in a fragile instance but we don’t actively live that way. I stared at a wall for 2 months and wondered why the hell this happened to me if I was a good person, only to redirect myself into ” life is not about what happens to you, it is about how you adapt to the things that happen to you.” Bruno gifted me my biggest “What the fuck are you doing with your life Josefina” moment.It was through this incredibly difficult time that I discovered who I was, tenacious, a fighter, never a quitter no matter how broken I wandered through this world, I had a higher purpose. I then re-evaluated what I was doing with my life and came to the realization that I no longer wanted to live just to live I wanted to live to feel alive, to feel richness in the quality of each experience. I made the decision to pursue my passion, I took the biggest risk of my life, I left my comfort zone and took the biggest dive into the unknown, this time fearlessly. I had already been broken into 2 million pieces, nothing could destroy me now. I reached out to a company that I had applied for a couple years prior that specialized in microblading, the newest semi permanent technique for eyebrows. They had hired me years prior but not for the position I desired so I kindly declined, it wasn’t my time yet. this time was my time! I reach back out and coincidentally they were hiring again, but had offered the position to 2 people and I was told, if someone declines our offer, it is automatically yours, and boy was the universe in my favor. This was my moment, everything I had ever dreamed of was coming to reality. I poured my heart and soul into this place, I gave it my all like I always do in everything in my life only to hit a dead wall of no growth and feeling restricted and under appreciated. I made it known and brought to many people’s awareness, with no success. This was my time to go, Bruno also left me with a greater sense of a new philosophy, self -prioritization, and self love. Every moment since, I have placed myself selectively where I need to be to reach my goals and selectively removed myself from places, scenarios and people that no longer serve my evolution or enrich my daily quality interactions. The feeling of a dead end was the greatest blessing of my life, it brought the birth of my new babies, ESTILO Microblading Salons. I poured my heart and soul into this, if I built for someone else I can definately build for myself right? When you operate out of love, passion and authenticity, everything that is meant for you, flows naturally into your life, I have proven this time and time again. From sitting on my couch creating my logo on my laptop myself, I can honestly tell you I built this business from the ground up. it has been through my passion, love, genuine desire to give quality to people, authenticity, discipline, and consistency, that I have created the business of my dreams. by no means is any of this perfect, but its perfect for me, I live a genuinely fulfilled life doing what I absolutely love while creating amazing friendships, enriching experiences and interactions with beautiful human being while making an impact in their lives and I can not be more grateful for being so blessed.

Josefina, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Josefina Jiménez, a visionary entrepreneur and master of her craft has carved her path to success in the beauty industry with her passion, dedication, and unwavering determination. Born in the vibrant city of Chicago to Mexican migrants from the state of Jalisco, Josefina’s journey is a testament to resilience and the pursuit of dreams against all odds.
Growing up in the culturally rich neighborhoods of Chicago, Josefina was deeply influenced by her heritage and the strong work ethic instilled by her father. From a young age, she displayed an artistic flair and a keen eye for beauty, which would later become the cornerstone of her flourishing career.
After completing her high school education at Lane Tech College Prep, Josefina embarked on a journey to pursue her passion for beauty and aesthetics. She delved into various fields within the industry, honing her skills and gaining invaluable experience along the way. It wasn’t until she discovered the art of microblading that Josefina found her true calling.
Microblading, a semi-permanent eyebrow enhancement technique, captured Josefina’s imagination with its ability to transform and enhance natural beauty. Recognizing the potential of this emerging trend, she decided to channel her expertise and creativity into establishing her own microblading salon.
In the bustling heart of Chicago, Josefina opened the doors to Estilo Microblading Salon, a haven where clients could experience the magic of her artistry firsthand. With meticulous attention to detail and a commitment to excellence, Josefina quickly earned a reputation as the best microblading artist in the city.
But Josefina’s ambitions didn’t stop there. Fuelled by her entrepreneurial spirit and a desire to reach more clients, she expanded her business to a second location in the affluent suburb of Oakbrook. Despite the challenges of managing two establishments, Josefina embraced her role as both a mother and CEO with grace and determination.
Balancing the demands of motherhood with the responsibilities of running a successful business, Josefina found strength in her children, Oscar, Bruno (her protector in the sky) and Victoria Huerta. They became her source of inspiration, driving her to push boundaries and achieve greater heights.
Through her dedication and unwavering commitment to her craft, Josefina has not only transformed countless faces but has also empowered women to feel confident and beautiful in their own skin. As she continues to leave her mark on the world, Josefina remains a shining example of what can be achieved with passion, perseverance, and a belief in oneself through authenticity, love, passion, and dedication.

– Oscar Huerta Hernández

Is there a particular goal or mission driving your creative journey?

throughout my journey in this business, I spent so much of my time in the beginning thinking and trying to figure out all the things I was “supposed to do” or who I was “supposed to be”. The greatest thing this journey has taught me as I reflect back to the process since the beginning is that I spent so much time thinking about a cookie cutter way of doing things or being according to societal structure and standards that I forgot to look back and appreciate that all my success had stemmed from me just being authentically me. that the more I kept looking for outside sources I circled back to myself, that everything came from within, from my courage, strength, resilience, passion, drive and utter love for the craft and the love for seeing my clients happy. The type of love and satisfaction that makes time dissolve while performing my craft and that no money in the world gives value to the fulfillment I get when my clients are happy or crying of how much of a great impact I had in their life. Therefore my mission is simple, always remain true to myself.

How can we best help foster a strong, supportive environment for artists and creatives?

I’m not too convinced that society wants to directly offer a system to better support creatives and their journey, but in my ideal world, society could create more broad spectrums, less cookie cutter outlines of what “successful” careers or general outcomes for life look like. I think society has instilled in us that the careers that burden you with years of student debt or careers that are commonly known for paying high salaries are the only ones that will give you a sense of a fulfilled happy life when in reality happiness comes from within and I’m a believer that when you do anything you love with dedication and passion, what is for you comes naturally. as if money is just energy, acting out of love and passion will have this pouring into your life effortlessly. just like everything that is not career based, the “standard” societal expectations of the career, marriage, picket white fence, could also be modified into more realistic scenarios that don’t leave the majority of the population feeling as though they’ve failed for not fitting into these cookie cutter normalized standards or expectations.

Contact Info:

• Website: https://www.estilomicroblading.com
• Instagram: https://www.instagram.com/josefina.jimenez.estilosalon
• Facebook: https://www.facebook.com/EstiloMicrobladingSalon
• Yelp: Estilo Microblading Salon
• Other: Google: Estilo Microblading Salon

Image Credits

Molly Hebda Photography
instagram: www.instagram.com/mollyhebdaphotography

Fox and Wilds Photography
(Photos in White Dress)

www.instagram.com/fox_and_wilds