We caught up with the brilliant and insightful Jose (MURDA) a few weeks ago and have shared our conversation below.

Alright, Jose thanks for taking the time to share your stories and insights with us today. What was it like going from idea to execution? Can you share some of the backstory and some of the major steps or milestones?

I hadn’t given much thought to turning my tarot readings and castings into a business. When I was 16, I developed an unexpected interest in reading cards. My grandmother would frequently tell me about how their parents were practicing witches in Colombia. In any event, I started reading playing cards, specifically Bicycle brand. I built some testimonies throughout the years and would cast workings for my friends for prosperity to help them with their schoolwork, college studies, and so on. Once I had enough testimonials, I went on Twitter and provided free readings to others. Had some fantastic people backing my idea and would help me with new people to read, as well as doubters just to see their reactions. Needless to say, I made a new Instagram account, posted all of my evaluations, and waited for people to show interest. I won’t lie; it was quite slow at first. However, as TikTok became popular, I began posting my “Beginners Guide” to building an altar, books I’d recommend for new practitioners, and my “Witchy Tips”. That’s when I started getting more traction. A year later, I decided to go the next step and create a brand name, logo, and color scheme to reflect my business. I flew to Colombia and decided to start small by trademarking my brand there. Now, after four years of continuous work and content creation and client relationships led to the creation of a small business for myself that I like waking up to every day; my next objective is to open a physical shop.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

As previously said, I began reading normal playing cards when I initially began my Tarot readings. I learned how to channel messages, be receptive, and distinguish between my own ideas and the spirits’ messages that were conveyed to me. After 10 years of reading and 7 years of performing Brujería, I now provide Tarot Readings, Workings (spells), and consultations to assist individuals in confronting their fears. I fell in love with creating oils to help mundane people (who do not practice) in their daily lives. My best-selling oils to date include Attraction Oil, Domination Oil, and, of course, Money Oil. I honestly believe that what distinguishes me from other practitioners who practice the occult is the sincerity and love I pour into all of my clients’ work and readings. When I provide a service for a working (spell), I provide proof of the work being done, as well as voice memos or messages to help the client understand what is being done and why it is being used. After the working is completed, I offer my client a two-card reading for additional insight into their situation. What I am most proud of in my business are the things that I have consecrated and blessed with specific goals to benefit people. To know that an oil I have blessed with a specific sigil, herbs, and smell to enable individuals who don’t practice receive money randomly, found, or reconciled with a loved one, or catch the attention of the one they’ve been longing for. To any new interested parties who may stumble into my business, I would like to say: “Witches aren’t all bad. With a little love, light, and darkness, you can attract what you desire.”

We’d love to hear the story of how you built up your social media audience?

At first, I thought it would be hard to build an audience. It seemed impossible for me to get 50 likes on a video. The biggest obstacle was my fear of what other people might think or say about me on social media. I made the decision to do what anyone would do: I excluded any words that could make me feel any less than who I am. I then made the decision to have faith in my own abilities and the things I had thought and experienced. I researched short and simple witchy suggestions for protection, abundance, self-love, and new tarot decks I would employ, and I produced content every day or every other day, all to manipulate the algorithm and increase my visibility on Instagram and TikTok. To pique the interest of both current and potential followers. In order to demonstrate my ability to read individuals, I shared my reviews and occasionally even group readings. For those who wish to establish their own social media presence, anything is possible as long as you have the drive, love, and ambition to propel yourself towards your goals. Be persistent. Even if a few videos don’t attract the right amount of attention or viewers, don’t give up; you will eventually find what you’re looking for. Show off your ambition by working toward your goals until you obtain them. Then, create new objectives and never give up until you’ve achieved your ultimate destination.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

My openness towards clients, followers, and other practitioners. It helped me make connections, which helped me establish my reputation as an honest and trustworthy practitioner among others. Not only that, but before I established my clientele, I read for many friends and followers on Instagram, TikTok, and Twitter. Many people gave me the benefit of the doubt, and I always enjoyed performing one-card readings for dubious people who refused to believe in readings or witchcraft-related things. Once I had discovered my strong suit in channeling messages, I would attempt performing readings for individuals without cards, holding the person’s hand, or simply having a discussion via phone call, and get critique on my method, and how the person felt during the reading and post it, gradually others became interested, and new people began to find me; word of mouth spread like wildfire, and pretty soon I had built a loyal clientele of wonderful clients and followers who return to me for readings, workings, and products that I release. I love the excitement I get when I promote a new oil or restock a product and people message me, “I can’t wait to get this, I’m getting this for my best friend and I.” It motivates me to stay true to everyone and maintain the transparency that allows others to find or connect with me and form stronger bonds.

Contact Info:

• Website: MURDALOGY.com
• Instagram: Murdalogy
• Other: TikTok: MURDALOGY