Alright – so today we’ve got the honor of introducing you to Jose Juan Montes. We think you’ll enjoy our conversation, we’ve shared it below.

Jose Juan, thanks for taking the time to share your stories with us today What sort of legacy are you hoping to build. What do you think people will say about you after you are gone, what do you hope to be remembered for?

By consistently and passionately working towards these goals, I want to create a legacy that is centered around the preservation of the cave and underground river ecosystems in the Riviera Maya. After Im gone, people may remember me as an organization or an individual who dedicated themselves to educating visitors and inspiring them to value and protect these unique environments. They may also recognize our efforts in collaborating with various stakeholders to drive conservation and sustainable practices. My legacy could be one of environmental stewardship, conservation advocacy, and the inspiration to protect the natural wonders of the Riviera Maya for future generations.

Jose Juan, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Is incredible how the universe and god works, I have been always an outdoor person , I love nature and wild fauna,I never picture myself behind a office desk , thats why mi first job in this area of Mexico was as tour guide ,this job lead me to have incredible experiences in all kind of natural enviorements and thanks to that and my motorcycle my vehicle to travel across the jungle I met a wonderful person named Jeronimo , he was the one whom invite me to explore the underground rivers for first time and gave me the chance to start this proyect , believing in me and my crazy idea on developing a tourist experience. This was the start of Mexxtremo Adventures.

Mexxtremo Adventures is a leading company dedicated to providing exceptional outdoor experiences while prioritizing the preservation of the beautiful environments in which we operate. We are proud to be an advocate for the conservation of the caves and underground rivers in the Riviera Maya region, and our primary goal is to educate our customers about the importance of preserving these fragile ecosystems.

Our journey began with a deep passion for nature and a strong desire to share its wonders with others. We recognized the need for responsible tourism that not only offers thrilling adventures but also actively contributes to the protection and sustainability of the natural world. With this vision in mind, Mexxtremo Adventures was established as a platform to connect people with the awe-inspiring underground landscapes and foster an understanding of their ecological significance.

At Mexxtremo Adventures, we offer a wide range of products and services tailored to cater to various interests and skill levels. Our expert guides lead captivating cave exploration tours, where visitors can witness breathtaking formations, encounter unique wildlife, and traverse mesmerizing underground rivers. We also provide educational programs that deliver accurate and comprehensive information about the caves and their ecological importance, ensuring that our customers leave with a deep appreciation for these remarkable environments.

By focusing on preservation and education, Mexxtremo Adventures solves a crucial problem for both our clients and the environment. We provide an avenue for people to engage in thrilling adventures while promoting a sustainable approach to tourism. Through our initiatives, we aim to empower individuals to become stewards of nature, encouraging them to make conscious choices that protect and preserve the ecosystems they encounter.

What sets us apart from others is our unwavering commitment to the environment. Mexxtremo Adventures integrates environmental sustainability into every aspect of our operations. We implement strict guidelines to minimize our ecological footprint, such as limiting group sizes, using eco-friendly equipment, and following established cave conservation protocols. Our knowledgeable guides are not only skilled in adventure activities but also well-versed in environmental science, ensuring that our customers receive accurate and up-to-date information about the caves and underground rivers.

We take immense pride in the positive impact we have made on both our customers and the environment. Witnessing the transformation in people’s attitudes and behaviors as they develop a deep respect and love for nature is incredibly rewarding. The testimonials and feedback we receive from our clients, who leave with a newfound understanding of the delicate balance of ecosystems, inspire us to continue our mission.

For potential clients, followers, and fans, we want you to know that Mexxtremo Adventures is more than just an adventure tourism company. We are dedicated to providing unforgettable experiences that foster a connection with nature and promote sustainable practices. Our commitment to preserving the caves and underground rivers in the Riviera Maya sets us apart, and we invite you to join us on this journey of discovery and conservation. Together, we can create a future where nature thrives and future generations can also enjoy the wonders of these remarkable environments.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Mexxtremo Adventures has built its exceptional reputation in the tourist market through a combination of factors that prioritize quality, personalized service, and responsible tourism practices. These core principles have set us apart from other tour operators, earning us the trust and loyalty of our customers.

Quality of Service: At Mexxtremo Adventures, we have always placed the utmost importance on delivering top-notch service to our clients. From the moment they first inquire about our tours to the end of their adventure, we strive to exceed their expectations. Our team is composed of highly trained and experienced professionals who are passionate about what they do, ensuring that every aspect of the tour is meticulously planned and executed with precision.

Personalized Service: We understand that each traveler is unique, with different interests, preferences, and needs. As a result, we tailor our tours to match individual tastes and ensure a memorable experience for every guest. Our approach is to engage with customers, understand their expectations, and customize the itinerary accordingly. This personal touch has been a key factor in creating a loyal customer base.

Working with Small Groups: Mexxtremo Adventures consciously chooses to work with small groups rather than focusing on mass tourism. By limiting the number of participants on each tour, we can maintain a higher standard of service and ensure that every guest receives personalized attention from our guides. Small groups also have less impact on the environment and local communities, promoting a more responsible and sustainable approach to tourism.

Clear Capacity Limits: Understanding our capacity and setting clear limits on the number of visitors we accommodate per day is an integral part of our commitment to quality. We believe that overcrowding can negatively impact the overall experience for our guests and the destinations we visit. By managing capacity, we can maintain the integrity of the natural and cultural sites we explore while delivering a more enjoyable experience for everyone involved.

Conservation Consciousness: At Mexxtremo Adventures, we recognize the significance of responsible tourism in protecting the environment and preserving cultural heritage. We take great care to educate both our staff and our guests about the importance of conservation and minimizing our ecological footprint. We strive to leave a positive impact on the communities we visit and actively engage in local conservation efforts.

Non-Greedy Approach: Our commitment to responsible tourism extends to our financial practices as well. We focus on fair pricing and allocate a portion of our earnings to support local projects and initiatives that benefit the communities and environments we interact with. This approach demonstrates our dedication to contributing positively to the regions we operate in, rather than exploiting them for short-term gain.

By embodying these principles and consistently delivering high-quality, personalized, and environmentally conscious experiences, Mexxtremo Adventures has earned its reputation as a leading and respected tour operator in the tourist market. Our commitment to responsible tourism, small-group experiences, and exceptional service continues to attract travelers who value unforgettable adventures and care deeply about the impact of their journeys.

Can you open up about how you funded your business?

Funding my bussines it was crazy ,I started with 0 capital , on that time I use to have a friend who had a motorcycle rental , the land were the Underground River is literally in the jungle , no public transportation was running those areas so in order to get my clients to that point I was on the need of ATV’S the problem was I had no money to buy those vehicles , so I convinced my friend to buy ATV’S and I could rent those from him it was a very good deal for both of us , we setup a rental price and I begin to offer the tour departing from downtown all way to the jungle a real and truly adventure. After some time running the tour renting ATV’S , somebody who liked my proyect ask me to be part of it , so he buyed the 2 first ATV’S of the company and trough hard work and inteligent managment of money I grew our number of ATVS to 20 vehicles, And thats is a short story of how I put together the capital for Mexxtremo Adventures.

Contact Info:

• Website: www.mexxtremotours.com
• Instagram: mexxtremo_tours
• Facebook: Mexxtremo Adventures