Alright – so today we’ve got the honor of introducing you to Jose Andres Cortes. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Jose Andres thanks for taking the time to share your stories and insights with us today. Learning the craft is often a unique journey from every creative – we’d love to hear about your journey and if knowing what you know now, you would have done anything differently to speed up the learning process.

I learned photography and color grading through a combination of self-study and quiet observation. Being a naturally shy person, I often found solace in observing the world around me, and that curiosity led me to discover the beauty of visual storytelling.

I began with a simple point-and-shoot camera, capturing everyday scenes and moments that intrigued me. From there, I delved into books, courses, and tutorials to understand the technical aspects of photography and color grading. I practiced tirelessly, experimenting with different techniques and styles. This process was slow but incredibly rewarding, as it allowed me to develop a deep, personal connection with my craft.

Looking back, there are a few things I could have done to expedite my learning process while maintaining my introspective nature. First, seeking mentorship or joining a photography or film community might have provided valuable guidance and feedback from experienced individuals. Sharing my work and receiving constructive criticism could have helped me refine my skills more efficiently.

Obstacles were not in short supply during my learning process. My shyness sometimes made it challenging to connect with fellow photographers and film professionals, hindering potential collaborations and networking opportunities. Additionally, the ever-evolving technology and software in the field required continuous adaptation, which could be overwhelming at times.

In hindsight, my shyness, although challenging, became a unique strength. It allowed me to see the world through a distinctive lens, capturing candid moments and genuine emotions. Overcoming this, seeking mentorship, managing self-doubt, and staying adaptable were all integral parts of my journey toward becoming a skilled photographer and film colorist today.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I started my career in Bogotá, Colombia where I did mostly commercial photography work. Then I moved to LA and started to work more into narrative projects. As a photographer, my camera serves as my storytelling tool, allowing me to craft intricate and compelling stories with each click. I have always been drawn to detail and composition, and I find beauty in the ordinary, transforming everyday scenes into captivating tales.

From the bustling streets of Bogotá to the sunny landscapes of Los Angeles, my camera has been my constant companion on a journey to capture truth and emotion. In Los Angeles I also got the chance to develop my work as a film colorist, a role that allows me to breathe life into stories during the post-production process. As a colorist, I manipulate colors to create the intended mood and atmosphere, elevating the visual storytelling experience to new heights.

Throughout my career, I’ve had the privilege of working on a multitude of projects that showcase my storytelling skills. In the world of commercials, I’ve collaborated with major brands (such as US BANK or HHS) to create visually stunning narratives that not only promote products but also touch the hearts of viewers. My goal is always to merge commerce with artistry, resulting in advertisements that feel like mini-movies, leaving a lasting impact on audiences.

In the realm of documentaries, my passion for storytelling shines even brighter. I’ve dedicated my lens and color grading skills to capturing the essence of real-life stories that often go unnoticed. In essence, I don’t consider myself only a photographer or film colorist; I think I’m a dedicated storyteller who uses images to weave the threads of life into compelling narratives. Through my lens and the magic of color correction, I want people to see the world, to feel the stories, and to be moved by the beauty and complexity human experience.

How’d you build such a strong reputation within your market?

I consider myself a great listener and observer. I believe connecting with people, listening, and being patient and nice are crucial things for building a strong reputation in any market. These qualities help establish trust, foster relationships, and create positive impressions, which ultimately contribute significantly to growth.

What’s been the best source of new clients for you?

For me referrals have proven to be the most potent source of new clients for my business. It’s like when we try a new restaurant because a friend told us about it – we trust their recommendation, right? I believe this happens in my photography business as well. When someone our clients know recommends us, it builds trust, making it more likely for those new clients to choose our services. This is great because it’s not only cost-effective but also brings in the right kind of clients who are a good fit for us. We make it easy for our clients to refer others, and in return, we reward them. This helps us grow steadily and build lasting relationships.

Contact Info:

• Website: https://www.joanco.com
• Instagram: https://www.instagram.com/joanco.photo/
• Linkedin: https://www.linkedin.com/in/joseandrescortes
• Other: http://www.imdb.com/name/nm8884346/?ref_=nv_sr_1

Image Credits
Jose Andres Cortes – Photography