We recently connected with Jory Brigham and have shared our conversation below.

Jory, thanks for taking the time to share your stories with us today Parents can play a significant role in affecting how our lives and careers turn out – and so we think it’s important to look back and have conversations about what our parents did that affected us positive (or negatively) so that we can learn from the billions of experiences in each generation. What’s something you feel your parents did right that impacted you positively.

I believe one thing I’ll always be grateful for that my parents instilled in me is the absence of fear. They emphasized the importance of approaching any potential project with no fear but with curiosity. This mindset is what drives progress and sustains growth. Curiosity is the foundation of growth, and as we all know, growth is one of the most crucial piece in any business. Without growth, stagnation sets in, and when that happens, boredom sets in the passion leaves and clients pick up on it. Growth is what keeps us motivated, excited, and inspires us to step out of our comfort zones and embrace challenges.

Jory, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I started woodworking at a very young age. Since I was homeschooled, my mom often sent me to work with my dad because I was quite a pain in her ass. I believe this experience was instrumental in preparing me for my future career. At some point, I realized that woodworking was my true passion, and I excelled at it. Even during those teenage years when I detested working with my dad but needed the money, I kept trucking. Eventually, I discovered I had a knack for design, which completely transformed my love of woodworking. The love of design got me through that next stage of growing your business… being broke, and having no idea how to get jobs, but the passion for design and seeing them come to life kept me on track.

Once I began designing and building my own pieces, I never looked back. Over the years, I’ve come to realize that it’s crucial to leave your unique mark on every design. In today’s era, where much is replicated either by robots or in China, the only way to survive is to build a brand that is undeniably and uniquely tied to your style, with your fingerprint on everything you produce. It’s imperative that people look at what I create and say… that’s a jory brigham design.

We’d love to hear the story of how you built up your social media audience?

My journey into the social media game began without much conscious planning. One crucial aspect that really helped me was ensuring that I captured high-quality photographs for each piece.

Authenticity once again wins. In today’s fast-paced world, people crave genuine connections and emotional depth. They are tired of being relentlessly marketed and are seeking authenticity in the products and services they encounter. Being transparent about the struggles and experiences of being a craftsman or artist is crucial. When you are authentic, people are naturally drawn to you. Sharing your opinions and perspectives earns their respect and admiration.
At a certain point, I found that I only had woodworkers that followed me, all they wanted to do was copy my designs and ask me questions that took up a lot of time. There was no way to monetize it. That’s when I started woodworking courses and capitalized on those demographics.

Can you talk to us about manufacturing? How’d you figure it all out? We’d love to hear the story.

I’m fortunate to have grown up surrounded by woodworking and fabrication. I acquired valuable skills at a young age that have enabled me to transform ideas that lived only in my mind into tangible objects. I believe that the concept of directly transitioning from an idea to a project allows for a design process that evolves as you work. While it’s important to have a clear overall idea, the freedom to make changes and pivot as you observe the piece in its natural form, come to life, while taking in the proportions, textures, and materials in real life rather than on a screen, gives anyone an advantage in bringing the project to its full potential. I strive to avoid steps that hinder the ability to make spontaneous changes. Some of the most innovative design ideas emerge during the construction process, rarely on a screen or on paper, when the initial concept is conceived. Spending time with the piece is the only way for me to fully lean into the opportunities that present themselves.

Contact Info:

• Website: Jorybrigham.com +. Jorybrighamworkshop.com
• Instagram: Jorybrigham_design
• Youtube: @JoryBrighamDesign

Image Credits

Cana creative