We recently connected with Jordyn Roberts and have shared our conversation below.
Alright, Jordyn thanks for taking the time to share your stories and insights with us today. How has Covid changed your business model?
Covid definitely changed how I ran my business , but covid was actually the best year for my business financially. 2020 the year covid hit I scaled my business to 6-figures but I didn’t get comfortable in keeping my business model because even though I made the most I had ever made during a pandemic, I always try to be prepared for anything to change. So I decided to provide my courses online because I wanted to make it to where if things shut down and it’s no possible way for me to reach potential clients in person , I could reach them from the comfort of their home. It’s all about having systems in place for your business that can run themselves. I realized Online purchases went to a whole new level during the pandemic. Most businesses failed during that time because they didn’t know how to adapt. As a business owner you have to be able to adapt to change, and never get comfortable in what you are use to because how things operate in this world is changing daily. Ever since covid things haven’t been the same. So you have to learn how to adapt and that’s what makes you a true entrepreneur.
Jordyn, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
My name is Jordyn and I go by MinkedByJoJo but I’m actually getting ready to rebrand to Deire Sherrie. I got into the beauty industry by investing in a lash class back in August 2018 right after I graduated highschool and now almost 4 years later I’m a beauty business Coach, Licensed esthetician, cosmetics seller and a master body sculptor. That one invest I made 2018 was the start to my entrepreneur journey. I teach women how to create an entrepreneur lifestyle in the billion dollar beauty industry. I provide courses and classes helping women start and scale beauty base businesses. I also have a beauty line I’m relaunching this year , selling all beauty products from lipgloss, lashes, lipstick, Etc. Most of you may know it to be KissesByJoJo I started my own cosmetics line back in January 2019 and now with perfecting my craft it will be relaunched this year called deiresherriebeauty. All products are clean meaning vegan, paraben, gluten, and cruelty free. I’m constantly continuing to solve major problems in the beauty industry. Most women don’t know where to start to even start or scale a beauty business, so I’m stepping in the gap to help create solutions to those problems they have showing women the steps I took and showing them exactly how to get started on the path to success the right way. I have clients now making 6 figures in their beauty business in less than a year. Im big on helping women succeed because you’re not a true boss until you help others win. I don’t want to be the only one winning my clients have to win too. When it comes to my cosmetics line I solve major problems for women not just because my products are non-harmful but most importantly I’m coming to change the narrative of what “true beauty” is. See society has made it to where they only glorified and marketed a specific look and if you weren’t that look , you weren’t considered to society beautiful. I want every women who wears deiresherriebeauty to know you are the LOOK, no matter your skin color, your shape, your size, your hair. You are true beauty. Deiresherriebeauty is coming to take women’s confidence to a new level by enhancing your already existing beauty. I feel like what I do sets my apart from others because I’m authentic and original in what I do and I don’t try to do everything everybody else does, I’m always looking for ways to set my own trends and stand out. One big thing that sets me apart from others is my RESULTS, results can’t lie and I have the social proof to back it. You can be in business for years and not have no results in what you do, the results is the real brag. I believe one of the most things I’m proud of is my ability to keeping being consistent. Being a business owner is hard and I will never try to make it seem like it’s easy but my ability to keep enduring even when I want to quit is what I’m most proud of. As I grow I’m learning that it’s literally nothing that I can’t get through because God is with me. And I can do all things through Christ who gives me strength. I want people to know that I’m genuinely me and I stand firm in my morals and what I believe in, most importantly I take my brand and my work serious. I’m overly passionate about what I do and I’m not gone ever stop breaking generational curses and operating in my purpose. Deire Sherrie the multi billion dollar brand, the household name is going to new dimensions and I plan to keep remaining humble no matter how far God takes me, no matter how big I get, no matter how much I make. When women work with me they get somebody who has been there before, been in their shoes , I’m as transparent as it get. I will always speak about my wins and my fails because I know it will help and inspire other people to keep pressing because nobody is exempt from trial and tribulation.
How did you put together the initial capital you needed to start your business?
I knew I was going to be an entrepreneur as I kid I always told myself I was going to be my own boss and never punch a clock. When I graduated highschool , I didn’t have a job but my birthday was in the summer (July 21) and during that time paying to get into parties was heavy, lol everybody wanted to go to a party and didn’t care if they had to pay. So for my 18th birthday I had a big party and charged people $3 to get in. I had a whole marketing team for this party probably about 8-10 people I can’t remember exact number. I had marketing campaign videos and flyers. Now that I think about it I was really already moving like an entrepreneur before I was even an entrepreneur. I hired my uncle to collect the money at the door lol. That night I made over $400 from the party, so many people had showed up. So with that money August 1st, 2018 I invested in a mink lash extensions class. That was the start to my journey to being a boss. I could have did anything with that money but I chose to start a business, my mindset has always been different. Even now everything goes back into my business any money I spend it’s always on business.
Let’s talk about resilience next – do you have a story you can share with us?
Many of you don’t know but I am a college drop out. I dropped out of college September 2018. God told me I wasn’t going to college I was going to be an entrepreneur because I graduated high-school. Being stubborn and fearful ignored God and I went anyway because I felt like in order for me to be successful I had to go to college at least that’s what society made it seem like. God didn’t allow nothing for me to work out in school from the smaller to the biggest things. He made it miserable for me there and basically forced me to leave, I didn’t want to leave but when that’s not in Gods purpose for you he won’t allow it to work. I was trying to run my business and be in school at the same time but it just wasn’t working out with my schedule or my clients schedules. It was literally one of the most trying, depressing times of my life. I had lost my drive during that time and my faith. I cried so much that year. School is not for everybody and it most definitely wasn’t for me even though I tried to make it for me. Now I thank God he didn’t allow it to work out because I probably wouldn’t be where I am now. Some people can manage both business and college because that’s God purpose for them. It wasn’t until 2020 I realized Gods plan for me was school but not college, it was beauty school. I told God if I go to beauty school it has to be debt free and I have to pay cash the first day and November 7th I enrolled into beauty school and paid cash debt free the first day. That’s how I knew God was intentional and every decision was for my good, he was preparing me for the plans he have for me. I am now a licensed esthetician. I graduated beauty school with a 99.99 gpa. Passed both state board exams on the first try. I showed resilience that I didn’t know I had during this journey.
Contact Info:
- Website: https://workwithjordyn.net/optin1638463013090
- Instagram: https://instagram.com/_minkedbyjojo?igshid=YmMyMTA2M2Y=
- Facebook: https://fb.watch/dWXN_uxg8F/
- Youtube: https://youtube.com/channel/UCMsLFBf82vsWDQKf_KaHk_g
- Other: https://vm.tiktok.com/ZTdpFr1jq/ https://instagram.com/deiresherriebeauty?igshid=YmMyMTA2M2Y= https://www.facebook.com/100136932691044/posts/104508285587242/?d=n