We’re excited to introduce you to the always interesting and insightful Jordin James. We hope you’ll enjoy our conversation with Jordin below.

Alright, Jordin thanks for taking the time to share your stories and insights with us today. What do you think matters most in terms of achieving success?

Here’s what I wish someone would have told me about what it takes to be successful:

“The path from where you currently are to where you want to go is not linear–it happens in cycles. Cycles of success and failure. Of inner healing work and outer embodiment work. Cycles of work and rest. And don’t even get me started with the amount of emotions you’ll cycle through as you travel the hero’s journey from who you are now to who you are destined to become.”

I don’t think this is talked about in the entrepreneurial space enough. So much of the business conversation is centered around outer strategy and structure. Which are important, but is only half of the conversation.

The other–equally important–half, is developing the inner fortitude to weather the highs and lows of the journey. To navigate the voices in your head as you take risks. To learn how to weather seasons of patience with more resiliency than you’d prefer to cultivate. To learn how to trust yourself even when the results are slow to come. Or even when you’ve outright failed (again).

In order for me to find success, I’ve had to learn how to marry the outer strategy and structure of my business with the inner, more cyclical process of coming into more of my power, aliveness, and authenticity.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

If someone were to come up to me and say, “What’s the number one thing I’ve got to do to make sure my heartbreak levels me up instead of leaves me permanently wounded?”

I would tell them, “Learn about parts work.”

Here’s why…

As a sensitive little introvert living through severe narcissistic abuse, alcoholism, and emotional incest—my inner world was forged through trauma.

This created a gnarly inner critic and volatile emotions–all steeped in shame and chronic loneliness. Every day felt like a battle. But somehow I trudged on through life, eventually getting married even though relationships seemed so much harder for me because I was always triggered and insecure.

I ended up being cheated on just 6 months after I quit my engineering job to start my own business.

At my rock bottom, I was emotionally drowning from my divorce, sleeping (and crying) on my old guest bed in a friend’s loft, trying to live off $200 a month.

Petrified by shame and a confusing inner world, I could not figure out how to find the confidence I needed to move forward.

At least, not until I found parts work.

Through parts work, I built a completely new relationship with myself from the ground-up.
One that honors the sacredness of my story, the depth of my pain, and the power of my gifts.

At my rock bottom, I studied everything about parts work, synthesizing everything I discovered through modalities like Internal Family Systems with the wisdom of ancient shamanic practices and many other frameworks that are helpful for navigating the inner world and releasing trauma such as polyvagal theory, masculine/feminine polarity, and The Enneagram.

What I emerged with after all that study and synthesis caused BIG shifts that forever changed my life…

Through parts work, I was able to go to my inner child and help her release ALL of her pain.

I am in the happiest relationship of my life, having transformed my disorganized-attachment style to one steeped in secure attachment and true love.

I’ve also built a successful coaching business where I have an absolute BLAST living my purpose and where I make more money than I did in my engineering job. (Take that, haters!)

Not to mention the incredible shifts I have had with my body… I am in the best shape of my life, have no food restrictions, and no longer treat my body like a shameful object that needs to look a certain way.

I didn’t know life got to be this good for me—and it can be this good for you, too. I know because I have helped lots of sensitive souls with big gifts find their way to inner freedom through the power of parts work coaching and my online program Parts Work Academy.

My coaching clients usually come to me saying one of three things:

1) “I have been trying to heal for an annoyingly long time now but I’m still getting hung up and have hit a plateau, and I just can’t get past where I’m stuck.”

2) “I’ve found success in the outer world but on the inside I feel like something is missing. Like no matter how much I do, it’s still not enough. I want to get back in touch with feeling like my authentic self again.”

3) “My heart is broken and life aches all the time. These feelings are big and I know my heartbreak is a huge opportunity for me to finally heal past wounds and step more powerfully into my next chapter of life, but I know I need help with that.”

It’s also common for my clients to actually be hesitant to reach out for support because when they have in the past, they’ve been disappointed that they weren’t met as deeply as they needed to be met. My clients are craving someone who can not just be able to understand them, but also help them understand themselves more clearly.

The moments in my coaching sessions I am most proud of is when I hear my clients say things like…

“Oh my god, this is what self-love feels like? Wow…I didn’t know it was like this. I didn’t know it could feel this good. I didn’t know I could ever be able to experience self-love that feels this…real!.”

“Oh, of course! This problem I have been struggling with for my entire life finally make sense and now I can see a simple way forward. Thank you!”

“Jordin, I just felt my feelings like you showed me how to do and oh my god you’ll never believe it–the answer I’ve been trying to figure out just came to me and I finally feel a sense of freedom and peace that I was never able to find before.”

What’s the difference my coaching makes?

For starters, I address the number one mistake I see people making all the time in their healing journey. It’s a simple shift that almost no one teaches, but is fundamental to lasting healing.

I also utilize a cutting-edge and effective inner healing modality, called Parts Work. Parts Work is so effective and so intuitive, that once you learn it, you will be shocked at how quickly your critical and confusing inner world turns into a clear and loving place—permanently.

I do this work because this is the work I desperately needed at so many points in my life. And because I give a damn about gifted souls drowning in heartbreak and about the sensitive lil’ introverts feeling alone in their inner world. Not on my watch. I’m here. Let me meet you as deeply as you’ve always needed someone to.

Any advice for growing your clientele? What’s been most effective for you?

In the self-employment space there is lots of talk out there about the importance of knowing who your customer is–from the general demographics to their current color of nail polish.

I’ve always been terrible at this. I can’t tell you the amount of times I have downloaded a “client avatar” worksheet only to end up banging my head against the wall and feeling even more confused than when I first started.

Whenever I’ve tried to “position myself” in a certain way that is going to be most clear and attractive to who I think my ideal clients are, I get crickets. Nothing. Nada.

But you know what doesn’t give me crickets? What actually has my soulmate clients DMing me out of the blue without it feeling like I even tried?

Getting clear on who I am and being my humany-human self out loud and in public.

I’m not discrediting client avatars. I’m just saying that line of thinking has done the opposite of help me in my business. What has helped me build clientele the most is by literally just being myself, speaking about what matters to me in my own weird language, and making simple invitations for folks to connect deeper with me.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

Call me crazy (but hear me out) — feeling my feelings has proved to be the most effective, efficient, and productive business activity.

I used to think that in order to build a successful business, I had to shove down or outrun uncomfortable feelings. I had to develop a positive mindset to constantly override the fear and self-doubt. I used to believe that my emotions and vulnerability would only get in the way of building a successful business.

With this mindset, building a business became excruciating for me. I would take consistent action but I would get no results. I felt so dry inside, and started to forget why I wanted to be a coach in the first place.

Luckily, I hired a business coach that introduced me to the more feminine principles of business. Who invited me to actually slow down enough to feel my feelings and listen to their guidance. To stop trying to fit my feelings into the current strategy of my business and instead create a business structure that was both supportive and nurturing to my feelings.

Not long, after I hit my first $24k month.

Whenever my business hits a plateau or is in a lull, I ask myself, “What feelings am I trying to outrun?” Then, I take the time to feel those feelings instead.

Then you know what happens?

Someone books a discovery call out of the blue. An old client reaches out wanting support again. A perfect-fit referral comes through.

I still have parts of me that are like, “How is this even possible?” but the data suggests (over and over again) that my business gets less results when I am avoiding my feelings, and far better results when I actively feel them.

Who knew??

Contact Info:

• Website: jordinjames.com
• Instagram: https://www.instagram.com/justjordinjames/
• Youtube: https://www.youtube.com/@justjordinjames