We were lucky to catch up with Jordan Wagner recently and have shared our conversation below.

Jordan , looking forward to hearing all of your stories today. undefined

Innovation has been a cornerstone of my career, especially as someone running both a marketing agency and an events company. One of the most impactful innovations I’ve made came during a time when the events industry was hit hard by external disruptions. Instead of waiting for things to bounce back, I looked at the gaps being created in the market and asked, “What new need is emerging here?”

That’s when I launched a niche business focused on micro-experiential events for personal brands and small businesses—essentially helping them create high-impact, boutique experiences that could be scaled for digital audiences. These were part live, part content-production, part marketing campaigns. It merged my team’s strengths in creative marketing with our operational know-how in event production.

This pivot not only gave us a new revenue stream, but it positioned us as a creative leader in an emerging space. It also strengthened our client relationships, as we weren’t just offering traditional services—we were helping them rethink how they connected with their own audiences.

Innovation doesn’t always have to be massive. Sometimes, it’s about identifying a shift, acting quickly, and building something tailored, even if it’s on a smaller scale. That mindset has been key to both surviving and growing.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

As the founder of both a marketing agency and an events company, I’ve built my career around finding critical and creative ways to bridge the gap between these two industries—turning what are often seen as separate functions into powerful, results-driven partnerships. My approach is rooted in strategy, research, and a deep understanding that when marketing and events align, they can generate low-cost campaigns with high returns.

I was raised to be driven and disciplined, and that foundation continues to shape the way I lead. I treat every client’s business as if it were my own, which has led not only to long-standing relationships but also to recognition through community awards and mentoring opportunities. I’m proud to serve as a mentor for other business owners and creatives who are finding their way in this fast-paced space.

Beyond business, I care deeply about community impact. I believe that great marketing isn’t just about visibility—it’s about connection. It takes real research, collaboration, and intentionality to create event experiences that truly resonate with audiences and drive long-term results. That’s the lens I bring to every project: a blend of creativity, purpose, and a commitment to delivering value.

Can you tell us about what’s worked well for you in terms of growing your clientele?

One of the most effective strategies I’ve found for gaining and retaining clientele isn’t flashy—it’s rooted in honesty and authenticity. In my experience, people are drawn to genuine connection, not just polished pitches. That’s why I make it a priority to show up as myself and to create space for open, transparent conversations from the very first interaction.

Before taking on any new client, I treat our initial conversations as a two-way interview. I want to understand not just their goals, but their values—because alignment there sets the tone for everything that follows. When both sides are clear on expectations and genuinely respect each other’s vision, the work becomes more impactful and collaborative.

This values-first approach has helped me build strong, lasting partnerships with clients who trust the process and see us as more than just a service provider—we become an extension of their team. In a world where marketing and events can sometimes feel transactional, bringing integrity and human connection back into the business has been my most powerful growth tool.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

One of the most important lessons I’ve learned in business is that not every partnership is a good opportunity—even if it looks promising on paper. Early on, it’s tempting to say yes to every client or collaboration that comes your way, especially when you’re building your reputation. But over time, I’ve come to understand the true cost of misalignment.

When values, communication styles, or long-term goals don’t match, the work can quickly become strained—no matter how strong the strategy is. That’s why I’ve learned to be selective and intentional about who I partner with. Saying “no” to the wrong fit creates space to say “yes” to the right ones—the clients who trust the process, respect the collaboration, and share a vision for real impact.

In my companies, I’ve built a culture around quality over quantity. We don’t chase every opportunity—we pursue the ones that align with our values, where we can make a difference and grow with our clients. It’s this mindset that leads to meaningful, long-term relationships and ultimately, better results for everyone invloved.

Contact Info:

• Website: https://msha.ke/rancheventsandentertainment
• Instagram: https://www.instagram.com/strategicsaturationmarketing?igsh=MWphZ3ExdzdpY2QyNA==
• Linkedin: https://www.linkedin.com/in/jordan-wagner-5259a7178?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app
• Other: [email protected]

Image Credits

Alec Street Media