We’re excited to introduce you to the always interesting and insightful Jordan Tyler. We hope you’ll enjoy our conversation with Jordan below.

Alright, Jordan thanks for taking the time to share your stories and insights with us today. We’d love to start by getting your thoughts on what you are seeing as some the biggest trends emerging in your industry.

A.I. it’s the big new thing, Depending on how it’s used it can be great for our industry, but we’re also seeing a lot of disturbing uses of it which are really worrisome. So I am an Art Director and a Photographer. I work in both the advertising and photo industries, creative and production. Some AI tools I use are great, for example Photoshop’s Generative AI is so good that it’s really starting to ruin my own photoshop skills. Removing an image flaw use to be a pain, The amount of things I need to do to remove it and make it look good, now I just select and tell the app what I want. The disturbing trends are with image generators. You type what you want and it creates something. I don’t mind it for entertainment, but what we’re starting to see is companies and clients relying on it to produce campaigns. And even though the technology is generations away from perfection, I believe if we stay this current course I believe many creative jobs may go extinct in the future.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My name is Jordan Tyler. I am a fashion photographer and adverting art director. I have always had a passion for creativity and the arts. I attended the School of Visual Arts in NYC. I was taught by a bunch of old school “Mad Men”, and after graduating I began my career in advertising, For Years I worked for many agencies on Fortune 500 clients. I loved it, but it was frustrating. During Covid I decided to pivot and focus on Photography. Basically I got fed up with agency bureaucracy and wanted to be in an environment with more creative freedom. I decided to focus on photography as it was already a passion of mine. I had been directing photographers for years on campaign shoots, now I wanted to be behind the camera myself. I have always been focused on telling a story within a single image. And now I try to capture that rather than design it. Today I work with new and upcoming designers breaking into New York fashion.

Looking back, are there any resources you wish you knew about earlier in your creative journey?

Yes. Professional Photographers of America (PPA). It is the world’s largest nonprofit photography association organized for professional photographers, by professional photographers. They offer a ton of resources for photographers both professional and amateur. It’s just something I wish I had when I began taking photography seriously.

What do you think helped you build your reputation within your market?

Honesty. I believe in “brutal honesty”, which is both a good and bad thing. It means I’ll tell you the truth no matter how ugly it may be. Clients appreciate that because they know you won’t play games and bullshit them. And that builds trust.

Contact Info:

• Website: https://www.jordantylerphotography.com
• Instagram: https://www.instagram.com/jordantylerphotography

Image Credits
Image 1: Brand (Omaru, @omarunyc) Model (Isatou, @mbyeisatou) Image 2: Brand (Omaru, @omarunyc) Model (Isatou, @mbyeisatou) Image 3: Brand (Morgan Grabarz, @morgangrabarz) Model (Kerin Mcaleese, @kerinmcaleese) Image 4: Model (Makayla, @makayla_models) Image 5: Model (Stefani Miller, @fitfabstef) Image 6: Model (Alexis Reed, @lexi_lou_thur) Image 7: Brand (Isabelle LaRue, @isabelle.larue) Model (Jessica Ellsworth, @jessicaell_16) Image 8: Brand (Omaru, @omarunyc) Model (Zhanyl, @zhanyl)