We’re excited to introduce you to the always interesting and insightful Jordan Royale. We hope you’ll enjoy our conversation with Jordan below.

Jordan, thanks for taking the time to share your stories with us today What’s been the most meaningful project you’ve worked on?

Meaningful projects in general are very important as they are a reflection of you and your brand. For example, it’s very important to me that myself and the brand align. A lot of people have a common misconception of me that I accept every collaboration that comes my way, and this couldn’t be farther from the truth. The product has to make sense, can’t be detrimental to my brand and what I’ve built. It needs to fit my style, my aesthetic, my every day life. And overall, be a good product. Content creators who are not implementing this, should follow. Ask yourself the question, “Does this collaboration or product add value to my followers? Brands who I do not work with are up to but not limited to: CBD products, any drug product, any household appliances, promoting TV shows, activewear/fitness based content.

The last 2 projects were very meaningful to me.

I got to work with Welcome to Rockville, which a rock music festival that is held in Daytona Beach, Florida every year. This was meaningful because I was able to cover the song, “Hills Have Eyes” which is originally performed by Poorstacy who will be performing at the festival this year. I love creating music as I’m an artists myself and connects with the type of music I make. All around a meaningful experience.

I also got to work with Sabneo who is a lightsaber company. This was meaningful because I’ve been a huge Star Wars fan all my life and since Episode 1 I’ve seen every movie in the theaters opening weekend. I’m also very vocal about loving Star Wars across my social media, so this was a very natural and very meaningful experience. I can finally experience the true power of holding a lightsaber. I felt like a real Jedi. I’m sure Star Wars fans that are my followers enjoyed, and they have. I got quite a few messages about it and we chatted a little bit of Star Wars [laughs]. By the time this article goes live, I will have attended the 40th anniversary of Return of the Jedi in theaters.

Jordan, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I am a musician and content creator living in Tampa. I started music at a very young age playing violin at the age of 5 and all throughout high school. I was also in choir at my local church at a very young age. My mom saw something special in my music abilities and pushed me very hard when it came to the violin. Sometimes 2-3 hours of practice on a school night. After a while, it became not fun to me with the grueling pressure she had put on me when it came to violin and being in Orchestra. I wanted to quit but I wasn’t allowed. Looking back I understand some of her tactics, but when something becomes unfun no matter how good you are at it, it feels like a chore. I’ve been creating vocals as an independent artist since 2009.

I’m a very one-stop-shop. I do everything from recording and mixing my own music, handling all PR and ads, mixing music for others, creating photo and video content, creating album and single covers, social media management, social growth, and so much more.

What’s different when it comes to working with me, is that I put the client first. If I don’t think a product is a good fit for a client I will inform them as opposed to other companys or individuals who just want the deal. Let’s say a client wants “Campaign X” and you don’t provide it, you can tell them “Campaign Y” offers some of what is in “Campaign X” but not everything. Transparency leads to an overall optimal client experience.

Recently I ran a Youtube Campaign for a music client who was estatic with the results I was able to get him. It turned out to be a very successful campaign as he was able to walk away with a huge growth in views, brand awareness, and a successful song to boot.

Is there something you think non-creatives will struggle to understand about your journey as a creative?

Your mind never stops racing. And you’re racing against the clock to get everything done, every day. For every photo that you see on my feed, there were 127 others that I didn’t like. For every video, there’s another 15 that I decided not to go with. I think it is very hard for people to grasp the ACTUAL time it takes to put content together, edit, post, and do your due diligence to make sure it performs well. Taking the photo or the video is the easy part. Posting at the right time frame and it performing well is a little more challenging. You have to keep your collaborators happy as well. It’s very important to nurture these relationships. Do you think the brand is going to want to work with you again if you only had 100 views and 36 likes? The answer is no. And if that’s what’s happening, you’re doing what we call in the social media world, “Post and Ghost”. You’re not nurturing the content.

Regarding my music, for every song that I release, 20-40 hrs were put into that song mixing-wise. Same applies here, recording is the easy part. How about the mixing, brand awareness, ad campaign, and PR?

Also, regarding my clients, patience can be difficult for them sometimes because the process does not happen overnight when it comes to social media management or social growth. A typical campaign completion does not occur until approximately 2 weeks.

What do you think helped you build your reputation within your market?

Resilience. I’ve never stopped. Sure, I’ve gotten discouraged and frustrated. We all have, but the importance is that you never stop.  

Contact Info:

• Website: http://www.jordanroyale.com
• Instagram: http://www.instagram.com/jordanisroyale
• Facebook: http://www.facebook.com/jordanisroyale
• Twitter: http://www.twitter.com/jordanisroyale
• Youtube: http://www.youtube.com/jordanroyalerap
• Other: http://www.tiktok.com/@jordanisroyale http://www.soundcloud.com/jordanroyale https://open.spotify.com/artist/7JJdnvoJvsGmeFAWxneCow

Image Credits
Joseph Maxam Roger Gall Maria Zalivaka